Candice Ammori from Climate Vine: Why Scaling Fast Can Sink Your Business & What Works Instead

👉🏼 Description:

Tune in as Candice talks about designing On Deck Climate Tech, building Climate Vine after, running her own referral engine, and more!

👉🏼 About the Guest:

Candice Ammori is the founder & CEO of Climate Vine. She made a career transition from a stats grad program and ethics of AI to climate, starting On Deck Climate Tech. She has brought together over 1K people across the climate ecosystem in multiple cohorts; members have raised over $500M+ in venture funding, dozens of companies have emerged, and hundreds of emerging contributors transitioned to the climate innovation space. She maintains deep vertical knowledge as an active investor and advisor to emerging climate tech companies.

👉🏼 About the Host:

Shriya Nevatia (50K+ followers on LI and X) has been building community for 12+ years for founders, investors, and builders around the world. She launched the On Deck Catalyst community for elite global young leaders, helped hundreds of women start angel investing at The Council Capital, and founded The Violet Society, a pre-accelerator for female & non-binary startup founders.

 

👉🏼 Timestamps:

• 00:00: Episode Highlight
• 00:27: Intro to Taste & Tactics
• 00:44: Intro to Candice Ammori, founder and CEO of Climate Vine, where climate professionals connect and accelerate their impact
• 03:30: How to build your own network in an industry from scratch
• 05:34: How the On Deck program structure helped Climate Vine
• 10:21: Moving on from the established ODCT program to founding Climate Vine
• 15:16: What parts of On Deck did Candice want to change?
• 17:37: How to get customers for a brand new business without social media self-promotion
• 25:49: How to create a referral engine to get customers
• 31:16: Which marketing tactics flopped for Candice
• 34:25: How to carry out personalization at scale
• 36:06: How to recruit the best people for your niche program
• 39:30: What Candice would change if she had to do it all over again
• 41:46: How personal taste can (and sometimes should!) take over data 
• 43:22: Learnings and takeaways from the episode
• 46:24: Outro

👉🏼 Resources:

• Clara Ma: https://www.linkedin.com/in/clarama
• Anthony Nardini: https://www.linkedin.com/in/anthonynardini

👉🏼 Where to find Candice:

• LinkedIn: https://www.linkedin.com/in/candiceammori 
• Climate Vine - Website: https://www.climatevine.co/
• Climate Vine - LinkedIn: https://www.linkedin.com/company/climatevine/

👉🏼 Where to find Shriya:

• Twitter: https://x.com/shriyanevatia
• LinkedIn: https://www.linkedin.com/in/shriyanevatia/
• Taste & Tactics LinkedIn: https://www.linkedin.com/company/taste-and-tactics
• Taste & Tactics YouTube: https://www.youtube.com/@tasteandtactics 
• Taste & Tactics Spotify: https://open.spotify.com/show/72Xgo0svsNOKkCdWQnaggM

What is Taste & Tactics?

Taste & Tactics breaks down the real playbooks behind iconic products, told by the people who built them.

Each episode goes deep on one bold launch: what sparked the idea, how it reached the right audience, and the moves that made it stick.

Hosted by Shriya Nevatia, the show is made for founders, marketers, and brand builders who are sick of vague advice and want practical frameworks.