#81 – How can salespeople learn to manage change? Transforming Sales Management book launch event

Episode 81 of the Sales Transformation podcast features a panel discussion from a recent webinar in which Dr. Philip Squire participated. The webinar was to celebrate the book launch of "Transforming Sales Management", written by Dr. Grant Van Ulbrich, who is the Global Sales Transformation Director at Royal Caribbean and is the Founder of Scared So What Ltd. Dr. Van Ulbrich is not only a recent doctoral graduate but also an alumnus of the MSc in Leading Sales Transformation programme. 

Also present was Theresa Moulton, Editor-in-chief at The Change Management Review and Willy Bolander, Ph.D., Professor at Texas A&M University. The webinar was hosted by Patrick Joiner, Managing Director at The Institute of Sales Professionals.

Following his graduation from the MSc in Leading Sales Transformation program, Dr. Grant Van Ulbrich has achieved remarkable accomplishments. Apart from being the first individual to hold a Doctorate in Sales Transformation within the travel and hospitality industry, he has also authored a book, adding to his list of achievements.

Transforming Sales Management begins with an overview of sales management, sales transformation and change management. Showcasing the issues of organisation-focused frameworks in today's current sales atmosphere, the book makes a case for a bottom-up change management model: SCARED SO WHAT.

 

The panel discuss:

- [14:42] The burning question that sparked off Grant’s journey, tying together transformation and change

- [22:52] How Grant managed massive amounts of change during the pandemic

- [29:02] Who is the SCARED SO WHAT app designed for and how does it help people manage change?

 

Connect with Philip Squire on LinkedIn - https://www.linkedin.com/in/philipsquire/ 

Connect with Grant Van Ulbrich – https://www.linkedin.com/in/grantvanulbrich/ 

Connect with Patrick Joiner on LinkedIn – https://www.linkedin.com/in/patrick-joiner-94578b19/ 

Connect with Theresa Moulton on LinkedIn – https://www.linkedin.com/in/theresamoulton/ 

Connect with Dr. Willy Bolander on LinkedIn -  https://www.linkedin.com/in/wbolander/ 
 

Sign up for our Sales Transformation community - https://info.consalia.com/consalia-community 
 

Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today - 

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What is The Sales Transformation Podcast?

The Sales Transformation Podcast is brought to you by Consalia. Led by Dr Philip Squire, Consalia is the UK’s only Sales Business School, providing Masters, Postgraduate & Undergraduate Apprenticeship programmes in Sales, dedicated to the improvement of sales performance. For over 20 years he has provided sales consulting education services and training to brands including Apple, AT&T, Ford, Hertz, HP, Pirelli, Royal Caribbean, SAP and Zurich Financial Services.

He is one of just a handful of sales professionals internationally to have a research doctorate in sales. Philip is a subject matter expert for the UK TrailBlazer undergraduate apprenticeship degree in sales and his passion for professionalising sales led him to create the world’s first sales consultancy delivering university-accredited undergraduate and postgraduate degrees in sales.

Consalia's vision is to make sales the world's most sought-after profession and this podcast has been created to provide sales professionals with inspiring and educational advice, as well as tips on relevant topics within the industry that will improve your knowledge, your careers and your sales teams.