“It’s not only about what you can get out of the experience but how can you help mentor or coach along the way” - Alina Fu
Alina Fu, a boomerang product marketing leader at Microsoft, shares advice on kicking off your career and what you should be thinking about, as well as discusses her recent AMA on Stakeholder Management. Her and Mary’s conversation is centered around tools to drive alignment cross-functionally on a global team in a remote working environment and the necessary check-points for gathering feedback as you’re preparing for a launch. They also define customer and product evangelism.
Check out Alina's AMAs on
Sharebird.
Connect with Alina on
LinkedIn.
Questions covered in this interview: - What are some tried and true strategies to drive alignment cross-functionally for a remote team?
- What is the best cadence for gathering stakeholder feedback in preparation for a launch?
- How do you build better relationships with product management? I feel like this is the most complicated relationship out of all cross-functional partners. How do you constantly stay aligned?
- Questions on customer and product evangelism:
- How do you define both, how are they different?
- What are the best ways to build a plan around these?
- Has there been anything you tried that didn’t work?
What is Women in Product Marketing ?
We explore the world of Product Marketing through the lens of the women who run it at some of the fastest growing technology companies in the world. Each week we sit down with Product Marketing leaders to hear their journey, lessons learned, trade secrets, and more. Hosted by Mary Sheehan, a Product Marketing leader at Adobe. Mary is passionate about instilling confidence in women who are either thinking about pursuing a career in Product Marketing or are simply looking for tangible frameworks and takeaways in their current role. Mary knows first hand and acknowledges that as a woman in leadership, it can get lonely at the top. This show will help you navigate your career and unlock your full potential in a male dominated space. Women in Product Marketing is proudly brought to you by Sharebird, the site where leading product marketing execs answer questions and share best practices.