In this episode of
The Negotiation, we are delighted to be joined by Crystal Tai, Senior Managing Editor at
Jing Daily, the leading media platform focused on luxury, retail, lifestyle, and digital consumption trends in China.
In our conversation with Crystal, we discuss her journalism career and the niche filled by Jing Daily in the China media landscape. Crystal breaks down the “-core” fashion trends in China—from Barbiecore to "gorpcore" to “Asian Baby Girl”. She also discusses the cultural and lifestyle trends that are shaping fashion and broader consumption, including the role of Xiaohongshu (Little Red Book). Drawing on her experience reporting from South Korea, Crystal also discusses the influence of K-pop and South Korean culture on music, beauty, and fashion trends in China and around the world.
Enjoy this fascinating conversation!
Topics Discussed and Key Points:
- K-pop as a cultural technology and its global influence
- The decline of the K-wave in China
- An introduction to Jing Daily
- Emerging fashion and lifestyle trends in China
- "-core" fashion trends in China: normcore, "barbiecore", "gorpcore", dopamine dressing, and more
- The role of Xiaohongshu
- Why “facekinis” have become popular in China
- China’s luxury sector post-Covid
- The rise of digital nomadism among millennials and Gen Z in China
What is The Negotiation?
Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists.
The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.