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Hey there and welcome to Salon Swagger, make bank, run the show, ditch that chair.

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The podcast where we dive into the ups downs and everything in between when it comes to
running a salon or spa.

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I'm Brie and as always, I am joined by the amazing Chandra C.

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Hey girl.

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Hello?

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All right, well today we are diving into something that can completely transform people's
businesses and their lives.

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And I am super excited.

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It can add serious revenue and profitability to your salon or spa, and it can actually
give you the control and freedom that you've been craving in your business and your life.

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We are talking about investments, but not in the way that some people may be thinking.

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We aren't talking about stock markets.

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We're not talking about retirement investments.

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We're not talking about any of that stuff.

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It's important to understand that an investment is really just anything that you put time,
money, attention, or resources into.

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And so when you look at it that way, you start to think about investments completely
differently.

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I have to be honest with you guys sometimes, and I'm sure Chandra feels this way too.

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But I just forget how blessed I am that now that my salon runs on autopilot.

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And when I say that, I'm not being sarcastic at all.

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I absolutely mean it.

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Now that it runs, you know, the same day in and day out with or without me there, like
literally, if I were to leave for two months, it would continue to grow.

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It would continue to produce just like if I was sitting there watching every move that
everybody makes.

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Because of this, there are times when I just...

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blackout like I block out what my life used to look like.

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Do you do that, Chandra?

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yeah, for sure.

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Yeah, I block out how it used to feel to be in that constant chaos or that constant
survival mode as a salon owner.

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But then I will get on like a one-on-one call with one of our coaching program members or
maybe a strategy call with a salon owner that's looking into our program.

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And they start telling me about all their obstacles, their challenges, their struggles,
just everything going on in their life and in their business.

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And in that very moment, it all comes flooding back to me really, really quickly.

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very quickly.

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Here is something that I know.

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I know that I don't want to go back to those days of ownership, like ever, never, ever,
ever.

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I also know that I definitely don't want anybody out there listening to be in that chaos
or to stay in that chaos.

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And that is the exact reason that I want us to talk about investments today.

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Because if you want to change your life, if you really want to change your business,

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You have to invest.

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Chandra, can you remember a time in your career when chaos just kind of felt like the
normal for you?

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absolutely, that was my normal.

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I didn't know anything different and it's the worst place to be.

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And I think you don't realize, like you said, you don't realize that you have another
choice until you don't have to live like that anymore.

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And then you remember how awful that was to be in that space when you can't even breathe.

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I mean, you literally feel like you're just underwater all the time and you get used to it
and that becomes your normal.

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100%.

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What were some of the biggest challenges that you faced as a salon owner before you
started investing in yourself and your business?

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Definitely financial, I was definitely behind underwater financially.

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think then the other part of it was just managing people and not really knowing how to get
them to do the things I needed them to do, not really having the systems in place to make

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it run, like you said, of efficiently without you there.

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And those were definitely the biggest obstacles and then being still providing services,
working behind the chair all the time.

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between.

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Trying to provide services, trying to pay the bills, trying to manage the team, trying to
do all the things that you need to do on the admin side too.

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Like that's, that was my life for sure.

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Yeah, I was in the same boat, right?

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Like, and I think there's so many people out there that are, and one of the people that
always comes to my mind when we're talking about this is Tanya, for sure.

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And I want to talk about her for just a second without giving too much away because
everybody's going to get to hear her story in next week's episode.

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But Tanya came to us and she was just completely overwhelmed in every way, and form.

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She was working over 60 hours a week behind the chair.

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Her team was really disengaged.

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Her revenue wasn't reflecting the efforts that she was putting in.

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And after just three months of working with the Beauty Biz agency, she reduced her hours
behind the chair by almost 50%.

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She implemented systems to streamline her operations and she saw a 17 % increase in
profitability.

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I get chills when I say that, but it's stories like yours, like mine, like Tanya's that
reminds us why...

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this type of investment and this type of work can be so freaking powerful, so powerful.

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Before we jump into the nitty gritty of this entire episode, I want everybody out there to
just ask themselves a few questions.

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And these are important questions.

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Are you in this state of survival mode and constant chaos because you put yourself there?

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Are you there because it just feels familiar, because it feels comfortable, even though it
is

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literally draining the life out of you?

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Or are you there because you're scared?

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You're scared to take a leap.

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You're scared to make a real change in your life and in your business.

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So for me, I think I had just learned to live in that chaos.

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Literally, I just learned to live there.

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That constant high level of stress.

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I think I thought I excelled there and it became my normal.

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It almost felt like a game to me, Chandra.

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Like I would just...

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play this game of trying to stay one step ahead of the next catastrophe every second of
every day.

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And so because of that, that's what I did for years and years and years until one day it
all caught up with me.

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And when I say it hit me like a ton of freaking bricks, that's what happened.

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I'm not exaggerating in any way, shape or form.

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That day I realized that if I didn't make a change, I wasn't just going to lose my
business.

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I was losing my health.

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possibly some relationships that I adored and definitely my sanity because my sanity was
barely hanging on for like a decade.

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I know that there are so many out there listening today that understand exactly what I'm
talking about.

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And if you are one of them, if this sounds like your life right now, I have one more
question for you.

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Are you ready to actually break free?

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Actually break free.

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The sad thing, Chandra, in my opinion about this situation is that we are usually the ones
that have created these habits and these routines that keep us stuck.

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I know that it is so uncomfortable to admit that we have actually created those habits or
routines that are holding us back, but acknowledging it in my opinion is the first real

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step towards change.

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Chandra, why do you think some salon owners put themselves in survival mode intentionally
or

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unintentionally.

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think it just kind of happens to you because you end up having to take care of so many
things and then you get used to that and you feel like that's what you have to do.

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And same thing for me, like it was like a game.

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I thought I was like the most amazing person on the planet because I'm...

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can deal with this and I have an answer for that.

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And I think you get stuck in that space where you just don't that you can't get out of it.

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And I think it just kind of innately organically happens, but it's a hundred percent.

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mean, not maybe not a hundred percent, but most of it is because you put yourself in that
position because you let those things happen and you let those things be running the way

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that they're running.

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And you just kind of, it just happens to you.

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feel like an unintentionally, most of the time.

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That's what happened to me.

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I just kind of all of sudden found myself there and I was like, how do I even get here?

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I think you just don't realize that all of those things compounding just becomes what you
do.

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Right.

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And that comfort zone is something that I think salon owners deal with more than a lot of
other industries.

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I don't understand it.

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I don't think I ever will.

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But you and I both know because we've been there.

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What's one piece of advice that you would give to someone who is afraid to step out of
their comfort zone and actually make a change?

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I mean, honestly, you just have to start doing it and you just have to start trying to get
out of that space because you don't know what it's like until you do.

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And I think if you just stay there and you don't take that leap, you don't take that
chance, you don't move forward, you will be stuck there forever and who knows where that

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will end up.

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Yeah, I think when I finally got to the point in my life and in my business where I had no
choice but to make a change, I was at a really, really low point, like super low.

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I knew that there was absolutely no way I could get out of the mess that I had made alone.

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It wasn't possible.

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And so for me, I started looking for help.

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I researched a ton of different coaching programs.

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Now I need to preface this by saying this was over a decade ago.

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So it wasn't like it is now where there's a million of them out there.

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But I then decided to take action and I went all in.

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I invested in myself and in my business.

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You know me, I am not the kind of person that does anything small.

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In fact, I think the first investment that I made in myself and in my business, it cost me
about $10,000.

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I always say go big or go home, right?

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Like that's just how it is.

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I do want to say this really, really loud for the people in the back.

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as fellow salon owners.

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Chandra and I, we know when you hear the word investment in the way that we're talking
about it today, we know exactly what you're thinking.

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Like we feel you.

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It is so hard to know how to invest in yourself as an owner and in your business because
it seems like in today's world, and you and I talk about this Chandra, anyone and everyone

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is a salon owner turned coach.

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And they all promise.

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They know exactly how to do everything and they have the answers for all of it, literally
all of it.

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But because we are salon business coaches, I think we can honestly say that it is a
problem in our industry.

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It really is.

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There are a lot of smoke and mirrors out there.

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I fell for a few of them.

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I know you fell for a few of them.

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And because of that, I think there are several key things.

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that both of us learned that we can share with people that are looking for, you know, a
business coach or a mentor.

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And that's definitely something that I want to talk about, but we're going to get to that
in a second.

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We're going to get to that in just a second.

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Because we've been through this, I think a lot of people are probably thinking the way
that our brains would.

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What if I invest in it doesn't work?

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What if I can't afford to do it right now?

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We've been there.

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Trust us.

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We have been there.

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But let me ask you this, can you afford to stay stuck where you are?

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Because staying in that survival mode, that has a cost.

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It has a cost as well.

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And it is one that impacts so much, your health, your relationships, your business, your
person, everything.

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Sometimes the biggest risk that you can take is not taking a risk at all.

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What would you say about that, Chandra, about not taking a risk at all?

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I think it's detrimental for sure.

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I always think of one thing that comes to mind is kind of funny when I was listening to a
comedian one day and he was talking about something else, but I related it to this.

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And it's like, if you stay in that, it's like putting all your money in asbestos.

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Like it's going to go bad.

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It's not going to go good.

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It's, you're wasting all that time.

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So it's like taking and putting all of your energy, your money, your time into a bad
investment.

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Right.

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And I just remember that always sticks in my head cause I'm like, that

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That's so stupid, but that just makes so much sense.

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Cause when you're going down that bad path, you're wasting money anyways.

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You're wasting your time anyways.

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So I think taking that chance on something that's going to maybe get you out of that and
actually get you a return on your investment, your time, your money, your energy and

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everything.

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I think that's the biggest thing.

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So, I mean, that's kind of how I always look at it is like, if you don't take the chance,
just throw your money out the window.

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Like, go for it, you know, waste all your time.

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That's actually a really good analogy.

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I can't say that I've ever heard it, but it makes 100 % sense to me and my crazy brain
that I live with on a daily basis.

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I kind of like that.

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I think before we get into the characteristics and the qualities that people need to look
for in coaching, I want to talk about just a few of the habits that can keep people really

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stuck in that state of survival mode.

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Now, we don't have time to go through all of them.

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There is no way in hell.

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Like we just can't do it, right?

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Never going to happen.

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But I think the number one reason is that that chaos just feels familiar.

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I really think that's the biggest thing.

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It becomes a part of our identity as salon owners.

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We wear being busy like it's a badge of honor because it feels like proof that we're
working hard.

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But in reality, it's so important to understand that being busy and being effective

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are two very, very different things.

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And if we want to move forward, we have to look at some of those habits and routines that
are kind of blocking our view, holding us back, whatever they're doing.

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Some of the ones that I came up with, and I'd like to see what you think are like
micromanaging every detail because you don't trust your team.

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Maybe you avoid tough conversations because conflict feels uncomfortable.

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Maybe you are the person that just says yes to everything.

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last minute clients, employee requests, anything, right?

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Because you are afraid of missing out possibly or disappointing people.

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Maybe you stay stuck in that service provision role because you think your passion for
doing hair or skin or nails or whatever it is, it's going to fade if you focus strictly on

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the business.

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What are some of the things that you can think of, Chandra?

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I think one of it is time.

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Like we think, we don't have time to deal with this stuff.

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I don't have time for this.

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I'm too busy.

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I don't have time to make systems or invest in my business.

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And I think, I mean, everything that you just said, I think is, is really exactly true.

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Like you just, that's familiar.

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That's where you are.

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And that's what you just keep creating for yourself.

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you doing the other is going to take a whole, it's like a whole nother job for awhile.

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And so a lot of people don't want to take that leap to having to put in that effort.

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They're too busy already.

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what we have to understand is those habits, they don't serve you at all.

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They're keeping you in this reactive state when you're constantly scrambling to keep up.

211
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It's just that reactive state.

212
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It's going to make you exhausted.

213
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It's going to make you overwhelmed.

214
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It's going to hinder your growth, the growth of your business, the growth of your team.

215
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As salon owners, we have to get in the space where we are making intentional decisions
because that

216
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is what is going to move you and your business forward.

217
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The good news is once you recognize these patterns, you can actually start to change them.

218
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I know for me, Chandra, I was a doer.

219
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Like I literally did everything and my business depended on me 100%.

220
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So I had to start with just simple little acts of like delegation.

221
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But before I could ever do that, I had to realize that by doing everything myself, I
wasn't just overloading my own plate.

222
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I was really teaching my team that they were to rely on me for every little thing.

223
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And in doing that, there was no way I was ever going to be able to focus on growing my
business, growing my team, growing my revenue, growing my profitability.

224
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When I finally let go, when I finally started trusting my amazing team, I then freed up
space that I needed to focus on the things that I needed to focus on as a salon owner.

225
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Right?

226
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Moving that needle forward in my business, building that dream team, increasing revenue
and profitability, just growing my business in every single way that I could.

227
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What is one of the first steps that you took for yourself when you started realizing your
bad habits and your bad routines?

228
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For me, think the biggest thing was kind of limiting my chair time, stopping doing so many
services because I think I was so concerned with keeping the revenue up because I was the

229
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top producer that I was afraid I'm going to pull away and everything's going to crumble.

230
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If I go put my effort into these people who aren't doing their job anyways, then I'm going
to end up in a bad spot.

231
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And so I think just taking that leap and cutting that out and really focusing on

232
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the things I needed to focus on were what get the needle moving forward.

233
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sure.

234
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And it's important to note that breaking free from these habits, these routines, it is not
going to happen overnight.

235
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And it's important to understand that that's okay.

236
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Anybody, I don't care who they are, that tells you differently, they are not being honest
with you.

237
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But you have to take the first step.

238
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You have to start small.

239
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Make sure that you are setting some boundaries.

240
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Make sure that you're putting a few systems in place that will allow your business to run
without you.

241
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Most importantly,

242
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Take the time to step back and think about what kind of business and what kind of life you
actually want to build from the moment you start taking action.

243
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What habits do you find?

244
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Because we work with salon owners all over the nation.

245
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What habits do you find that keep salon owners trapped in chaos most often?

246
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What are the most, you know, generic ones that you see?

247
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is that doer kind of mentality where they just keep wanting to do everything.

248
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I'll handle everything.

249
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I'll do it myself.

250
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I don't have time to deal with giving it to someone else.

251
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And I think those habits of just, I'm always just going to do this.

252
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You become the person in charge and you become the person to do it.

253
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And that becomes like, I think your biggest habit, but also your biggest hindrance because
then you can't, you can't do any of the things you need to do because you're busy, too

254
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busy with all these other things.

255
00:19:12,280 --> 00:19:14,561
really going to matter at the end of the day.

256
00:19:15,690 --> 00:19:24,722
How do you help people identify which habits are kind of holding them back versus ones
that are helping them move forward?

257
00:19:26,014 --> 00:19:32,538
I think really looking at what they're spending their time doing and really getting into
how does their day go?

258
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What are they actually doing in their day?

259
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And what things are benefiting the business?

260
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What things don't matter?

261
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Because we spend a lot of time on things that don't matter.

262
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And so I think that's one of the ways that I'll kind of help them sort of even realize
that themselves once they start really looking into how they're managing their time, what

263
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they're doing in their business besides just being a service provider.

264
00:19:54,892 --> 00:20:00,868
and then they start to realize, I didn't even realize I needed to be doing these other
things.

265
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And so, and that's what happened to me too.

266
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I'm like, yeah, I know I should do this, but nah, I don't have time.

267
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I'm gonna go book myself all day long.

268
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That's easy.

269
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I think we've all been there, right?

270
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Once again, we put ourselves back in that space of comfortability, that comfort level that
just is where we feel good.

271
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So now that we've talked about what a few of the habits kind of look like that may be
holding people back, I wanna talk about what it really takes to move forward.

272
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And this is a spoiler alert.

273
00:20:30,339 --> 00:20:35,623
The journey is not easy, but I promise you the reward is worth it.

274
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When you decide to invest in yourself and in your business,

275
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You have to understand it is going to take work.

276
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In fact, it's going to take a lot of work.

277
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And more importantly, you have to commit to doing the work.

278
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There is no freaking magic wand that you can just wave that's just going to fix everything
by saying abracadabra.

279
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Never going to happen, right?

280
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The transformation happens because you actually put in the work.

281
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If I'm being honest,

282
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I feel like this is an area, Chandra, where so many coaching programs actually fall short.

283
00:21:11,447 --> 00:21:21,096
They'll give people the work, but then they just send people on their way to try to figure
everything out on their own, or they'll give them just enough information so that they

284
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have to depend on that coaching program forever.

285
00:21:24,078 --> 00:21:27,061
In my opinion, it's not right and it's not okay.

286
00:21:27,061 --> 00:21:28,762
How do you feel about that?

287
00:21:29,352 --> 00:21:29,922
for sure.

288
00:21:29,922 --> 00:21:31,493
I exactly the same.

289
00:21:31,493 --> 00:21:33,784
I've seen that I've been in that.

290
00:21:33,804 --> 00:21:44,350
And it, the whole point is for you to learn how to be a business owner and how to actually
manage a successful business and grow a successful business.

291
00:21:44,350 --> 00:21:54,054
And if you're in some type of coaching program or with a mentor or something that is not
actually training you to be that person, then

292
00:21:54,507 --> 00:21:55,378
You're not going to get there.

293
00:21:55,378 --> 00:21:56,150
You'll do it.

294
00:21:56,150 --> 00:21:56,971
You'll spend the money.

295
00:21:56,971 --> 00:22:04,484
You'll put the things in place, but then you don't know what to do with them after the end
of the day and they all end up falling by the wayside and you find yourself right back in

296
00:22:04,484 --> 00:22:05,896
the same spot again.

297
00:22:06,622 --> 00:22:07,062
Yep.

298
00:22:07,062 --> 00:22:11,005
And I think that's why we created the Beauty Biz agency to be different.

299
00:22:11,005 --> 00:22:14,137
You know, I've had my share of struggles with programs in the past.

300
00:22:14,137 --> 00:22:15,368
You have as well.

301
00:22:15,368 --> 00:22:22,783
So I think when, when I finally kind of cracked the code, I got my salon running on
autopilot, I was generating an insane amount of revenue.

302
00:22:22,783 --> 00:22:27,897
became over 30 % profitable and completely was able to step out from behind the chair.

303
00:22:27,897 --> 00:22:32,641
I knew that I had to share it with other commission salon owners, got you where you needed
to be.

304
00:22:32,641 --> 00:22:34,858
And we created this amazing thing.

305
00:22:34,858 --> 00:22:40,518
And at the Beauty Biz agency, we don't just hand people the work, we help them through it.

306
00:22:40,518 --> 00:22:45,718
We guide them, we support them, we hold them accountable every step of the way.

307
00:22:45,718 --> 00:22:53,358
We teach them how to do things so that they can revise and adjust as their life and as
their businesses evolve.

308
00:22:53,458 --> 00:22:56,458
Here's one thing that Chandra and I can promise you.

309
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If you are working with the Beauty Biz agency, if you commit to doing the work, you will
100 % see the results.

310
00:23:03,688 --> 00:23:08,301
As you go through our program, you gradually see an increase in revenue and profitability.

311
00:23:08,301 --> 00:23:11,143
You are going to see that you have more work-life balance.

312
00:23:11,143 --> 00:23:16,887
You are going to see your team buying in more to your vision and believing in what you're
growing.

313
00:23:16,887 --> 00:23:21,250
You are going to have a clear plan to exit that service provision role.

314
00:23:21,250 --> 00:23:26,053
You'll also have a business that's profitable, sustainable, and ready to scale.

315
00:23:26,053 --> 00:23:33,698
Chandra, why do you think people underestimate the amount of work that it takes to truly
transform their business?

316
00:23:34,982 --> 00:23:38,344
I think that, you know, we just don't know what to do.

317
00:23:38,344 --> 00:23:49,450
And I think when we set it up and we end up in this bad space where everything's kind of
running in chaos mode, to get that back on track, it takes almost extra work, right?

318
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Like, it's like, you have to put so much effort in.

319
00:23:51,861 --> 00:24:01,516
And I think we think it's going to be easy or I just do this one couple things, these few
things, and all of a sudden everything's going to run like it's supposed to.

320
00:24:01,516 --> 00:24:04,620
And I think we just underestimate how much work it is.

321
00:24:04,620 --> 00:24:10,592
to set it up, but once you get it all in place, then the work becomes very minimal.

322
00:24:10,592 --> 00:24:16,975
But you have to get through that first phase of basically recreating your entire business.

323
00:24:16,975 --> 00:24:20,756
And that's not gonna happen overnight.

324
00:24:20,756 --> 00:24:26,058
And so I think we just underestimate how much effort is required to do that.

325
00:24:27,356 --> 00:24:28,247
Absolutely.

326
00:24:28,247 --> 00:24:34,840
How can salon owners kind of shift their mindset to embrace the work rather than fear it?

327
00:24:34,840 --> 00:24:39,293
Because I think that's what keeps a lot of us from doing it is that we are terrified.

328
00:24:39,293 --> 00:24:47,998
And so how can they kind of shift that mindset to be like, give it to me, I want it all
because I know the reward is going to be worth it in the end.

329
00:24:48,418 --> 00:24:51,479
think you have to shift your mindset to be a business owner.

330
00:24:51,660 --> 00:24:59,925
And I think that's the biggest hiccup in our industry is we have this like, I'm a
hairstylist, I'm a pro at this and I have a salon.

331
00:24:59,925 --> 00:25:03,437
Instead you have to be a business owner of your salon.

332
00:25:03,437 --> 00:25:07,409
Yeah, you could maybe still like doing hair, but I think that's the biggest mindset shift.

333
00:25:07,409 --> 00:25:16,300
Once you start realizing you have a business, you're growing a business, that is what your
end goal is, then you start wanting to do that.

334
00:25:16,300 --> 00:25:22,453
Like I found myself getting excited about putting these things in place and creating these
processes once I started going through it.

335
00:25:22,453 --> 00:25:30,836
And I shifted my mindset from just being a salon, a stylist in a salon owner to actually
like, have an actual business.

336
00:25:30,836 --> 00:25:34,798
Like it's a very different kind of, have to wear a very different hat for that.

337
00:25:34,798 --> 00:25:43,311
And I think that's, that's the biggest mindset shift that I feel like a lot of people,
especially the members coming in, like they're like, I could do this, but this is scary

338
00:25:43,311 --> 00:25:45,442
because it's different and it's hard.

339
00:25:45,592 --> 00:25:48,777
but you have to step yourself into the ownership role.

340
00:25:49,290 --> 00:25:50,890
I agree with that 100%.

341
00:25:50,890 --> 00:26:01,410
I think that's why we say a lot of the times from chair to CEO, because regardless of what
you're doing, if you are a business owner, you are a CEO and you have to start thinking

342
00:26:01,410 --> 00:26:02,630
like one.

343
00:26:02,770 --> 00:26:06,730
Okay, so I know what some people out there are probably thinking.

344
00:26:06,730 --> 00:26:14,482
How do they know who to trust, especially with me kind of mentioning that many programs
fall short in certain areas and

345
00:26:14,482 --> 00:26:21,226
Trust us when we say we know how overwhelming it can be with so many coaches and so many
coaching programs out there.

346
00:26:21,226 --> 00:26:32,292
So I want to give our listeners a few key things that they should look for that I honestly
wish someone would have shared with me when I was looking for coaching.

347
00:26:32,292 --> 00:26:37,494
So these are in no particular order because they are all very, very important.

348
00:26:37,494 --> 00:26:39,876
But the first one is proven results.

349
00:26:39,876 --> 00:26:44,274
Does the coach, does the program have a track record for helping

350
00:26:44,274 --> 00:26:48,176
salon owners like you achieve real success.

351
00:26:48,176 --> 00:26:53,239
You want to look for reviews, you want to look for testimonials, you want to be looking
for all of those things.

352
00:26:53,239 --> 00:26:55,220
Next is support and accountability.

353
00:26:55,220 --> 00:27:04,586
Do they provide ongoing guidance and do they hold you accountable or are they just giving
you the list like Chandra said earlier and sending you on your way?

354
00:27:04,586 --> 00:27:12,040
You want to look for the amount of one-on-one time and small group time that they are
going to spend with you on a monthly basis.

355
00:27:12,186 --> 00:27:23,755
Sometimes I just think these programs get too big, too fast, and it doesn't allow you or
the person looking to get the one-on-one attention that you need and that you deserve.

356
00:27:23,796 --> 00:27:26,238
Next, I would say alignment with your goals.

357
00:27:26,238 --> 00:27:29,741
Does their approach align with your vision and your values?

358
00:27:29,741 --> 00:27:33,404
Your vision is important and you have to keep that intact.

359
00:27:33,404 --> 00:27:35,005
Very important.

360
00:27:35,246 --> 00:27:41,040
You want to keep that intact as you are implementing these new strategies and these new
things in your studio.

361
00:27:41,276 --> 00:27:45,050
And then last, I have real world experience.

362
00:27:45,050 --> 00:27:46,852
Have they been where you are?

363
00:27:46,852 --> 00:27:51,416
Do they understand the unique challenges of running a commission salon?

364
00:27:51,416 --> 00:27:53,859
Have they actually ran a commission salon?

365
00:27:53,859 --> 00:27:55,830
Have they been able to grow their business?

366
00:27:55,830 --> 00:27:58,663
Have they been able to get out from behind the chair?

367
00:27:58,663 --> 00:27:59,864
Those things are important.

368
00:27:59,864 --> 00:28:01,916
What would you add to that, Chandra?

369
00:28:02,434 --> 00:28:05,145
think kind of like just straightforward honesty.

370
00:28:05,145 --> 00:28:10,856
Like, are they really being honest with you about what it's going to take to get to your
end result?

371
00:28:10,856 --> 00:28:18,028
Are they just trying to give you a sales pitch and telling you, you're going to be this
and that and whatever, but are they really giving you the nitty gritty?

372
00:28:18,028 --> 00:28:21,579
Like, this is really what you're going to have to do to get through this.

373
00:28:21,579 --> 00:28:24,500
And this is really what you're going to have to do to reach these goals.

374
00:28:24,500 --> 00:28:27,201
We're here to partner with you and help you with that.

375
00:28:27,201 --> 00:28:29,932
But are they really going to do that?

376
00:28:29,932 --> 00:28:31,470
Like, are they just giving you fluff?

377
00:28:31,470 --> 00:28:39,402
Or are they giving you just sort of that like hard and true, this is what's going to take,
this is what you got to do, kind of just that honest conversation.

378
00:28:39,402 --> 00:28:42,276
And I feel like a lot of things end up in a sales pitch.

379
00:28:42,276 --> 00:28:50,941
Like it's just kind of like pie in the sky and this and that and whatever, but are they
really sitting down with you and getting really honest about what this journey is going to

380
00:28:50,941 --> 00:28:52,302
look like for you?

381
00:28:52,778 --> 00:28:53,338
100%.

382
00:28:53,338 --> 00:28:56,291
I mean, choosing the right coach, can be a game changer.

383
00:28:56,291 --> 00:28:58,183
It will be a game changer.

384
00:28:58,183 --> 00:28:59,754
So you have to take your time.

385
00:28:59,754 --> 00:29:07,921
You have to make sure that the program or the coach that you choose, that they align with
your vision, they align with your goals, and you have to make sure that they are going to

386
00:29:07,921 --> 00:29:15,598
teach you what you need to know so that two years from now, you can handle anything that
your business throws at you.

387
00:29:15,598 --> 00:29:20,542
With so many of these options out there, Chandra, what is one red flag?

388
00:29:20,542 --> 00:29:25,541
salon owners should kind of watch out for when they are looking at working with a program.

389
00:29:27,374 --> 00:29:28,254
red flag.

390
00:29:28,254 --> 00:29:32,054
think kind of just what are they telling you in the beginning?

391
00:29:32,394 --> 00:29:34,514
Like how are they painting the picture?

392
00:29:34,654 --> 00:29:44,014
And so I think if somebody's telling you, you you're going to make all this money and
you're going to be this and that and whatever like in a month or two months or something

393
00:29:44,014 --> 00:29:46,474
like that, I think that's a big red flag.

394
00:29:46,474 --> 00:29:50,014
And I also think how are they charging you too?

395
00:29:50,014 --> 00:29:52,454
Like how does that price structure work for you?

396
00:29:52,454 --> 00:29:56,214
Are they demanding tons and tons of money upfront?

397
00:29:56,264 --> 00:29:59,677
or are they working with you a little bit to make sure that they can help you?

398
00:29:59,677 --> 00:30:09,235
Because if they're gonna work with you, then I feel like that's a big, somebody that
really wants to be part of your journey and not somebody who's just trying to sell you

399
00:30:09,235 --> 00:30:10,687
some random thing.

400
00:30:10,687 --> 00:30:19,353
So for me, that's a big red flag when somebody is just kind of painting this picture that
just seems so unbelievably true and it's not.

401
00:30:19,742 --> 00:30:24,625
Yeah, that pay me six grand upfront, pay me 10 grand upfront, pay me 20 grand upfront.

402
00:30:24,625 --> 00:30:31,009
That's not always the best thing to do, especially if you don't know who you're working
with.

403
00:30:31,210 --> 00:30:38,384
How has working with the right mentor or the right coach made a difference in your
business, Chandra?

404
00:30:38,574 --> 00:30:40,975
Well, it completely transformed my business.

405
00:30:40,975 --> 00:30:46,256
And I've done lots of things over the years and, know, bits and pieces of those things
worked.

406
00:30:46,696 --> 00:30:52,028
But I think really finding the right partner is what really pushed us to that next level.

407
00:30:52,028 --> 00:30:58,099
Finding the program that felt like a good fit, like something that I'm like, you know
what, this feels like my business.

408
00:30:58,099 --> 00:31:01,000
This feels like how I want my business to run.

409
00:31:01,700 --> 00:31:05,822
all different to some degree, and you have to find that one that fits you.

410
00:31:05,822 --> 00:31:07,566
And that's what really

411
00:31:07,566 --> 00:31:15,666
Rocketed our success when it came to putting these things in place because they were
things that I felt like comfortable with these are things that I want to have in my

412
00:31:15,666 --> 00:31:23,645
business instead of pushing me into something that I didn't really align with myself and
that Transformed we became profitable.

413
00:31:23,645 --> 00:31:35,426
We you know, I got out from behind the chair I have a rock-solid culture rock-solid team
like literally everything Changed by finding that right partnership

414
00:31:36,392 --> 00:31:38,403
Yeah, that's so very important.

415
00:31:38,403 --> 00:31:47,910
And I know one of the or a few of the things that we talk about quite often together is
things that kind of baffle us is, you know, we have members in our program that have spent

416
00:31:47,910 --> 00:31:52,913
tens of thousands of dollars with some really big coaching programs out there.

417
00:31:52,913 --> 00:32:01,669
They gained some valuable information, don't get me wrong, but within two months of being
in our program, they have accomplished more than they did in two years with other

418
00:32:01,669 --> 00:32:02,580
programs.

419
00:32:02,580 --> 00:32:06,332
So you have to make sure that you are actually seeing

420
00:32:06,356 --> 00:32:08,287
tangible results.

421
00:32:08,287 --> 00:32:11,810
Nothing's going to happen overnight, but you should be seeing success.

422
00:32:11,810 --> 00:32:12,900
It may not be in revenue.

423
00:32:12,900 --> 00:32:14,291
It may not be in profitability.

424
00:32:14,291 --> 00:32:18,234
It may be in other areas, but you should be seeing things.

425
00:32:18,234 --> 00:32:28,441
Another thing that I want people to kind of be aware of, and this is just from my
perspective, there are a lot of times when I am on Facebook or I'll get messages and I see

426
00:32:28,441 --> 00:32:33,424
people that have been in other programs, they're constantly asking for help in Facebook
groups.

427
00:32:34,225 --> 00:32:35,876
Our members don't do that.

428
00:32:36,092 --> 00:32:41,785
Our BBA members don't do that because if they have questions, if they need help, they come
straight to the source.

429
00:32:41,785 --> 00:32:49,630
We get them the answers that they need so they can get right back to working on growing
their business because that's what they're paying for.

430
00:32:49,630 --> 00:32:51,030
That's what they deserve.

431
00:32:51,030 --> 00:32:54,802
And so I think those are things that you really need to pay attention to as well.

432
00:32:54,802 --> 00:32:59,175
If you're out there looking or thinking about mentorship, here's the thing.

433
00:32:59,175 --> 00:33:05,138
If you are listening to this right now, if you are feeling stuck, if you feel like you are
in survival mode, if you are spinning your wheels,

434
00:33:05,138 --> 00:33:09,120
If you are not making progress, it's time to make a change.

435
00:33:09,140 --> 00:33:14,043
Why keep going in the same direction when it isn't working?

436
00:33:14,043 --> 00:33:20,166
Chandra, give our listeners one last word of encouragement or a few final words of wisdom
today.

437
00:33:20,879 --> 00:33:21,989
Well, let's see.

438
00:33:21,989 --> 00:33:27,082
So I would definitely say, you know, that definition of insanity, right?

439
00:33:27,082 --> 00:33:31,024
Doing the same thing over and over again and expecting a different result.

440
00:33:31,045 --> 00:33:32,866
That will make you insane for sure.

441
00:33:32,866 --> 00:33:34,146
Done that plenty of times.

442
00:33:34,146 --> 00:33:43,582
So I think you've got to think about that when you are trying to decide about taking this
leap and moving forward into something different than what you keep doing over and over

443
00:33:43,582 --> 00:33:44,432
again.

444
00:33:44,432 --> 00:33:47,704
And I think just look into it, make the investment.

445
00:33:47,704 --> 00:33:57,108
take your time and look into what's gonna be a good fit for you because if you wanna
actually get out of the rut, which I can tell you, it's much better to be out of the rut

446
00:33:57,108 --> 00:33:58,718
than in the rut.

447
00:33:58,719 --> 00:34:02,220
And it doesn't have to be this way for sure.

448
00:34:02,220 --> 00:34:06,602
So definitely reach out to us or reach out to start looking.

449
00:34:06,602 --> 00:34:13,155
I mean, there's a ton out there like Bree said, it doesn't mean that we're necessarily the
best fit, but look for the fit for you.

450
00:34:13,155 --> 00:34:16,386
Look for who you want to partner with to.

451
00:34:16,386 --> 00:34:19,462
Get yourself moving and start getting your life back.

452
00:34:20,294 --> 00:34:22,415
Yes, yes, yes, yes.

453
00:34:22,415 --> 00:34:26,717
I think you have to decide that you are worth investing in.

454
00:34:26,717 --> 00:34:30,558
You have to decide that your business is worth investing in.

455
00:34:30,558 --> 00:34:34,600
You have to decide that your future is worth investing in.

456
00:34:34,600 --> 00:34:38,562
And the moment that you take that leap, everything changes.

457
00:34:38,562 --> 00:34:42,783
You are going to start to see possibilities like you never saw before.

458
00:34:42,783 --> 00:34:50,146
You are going to be able to build the business and the life that you have always, always
dreamed of

459
00:34:50,292 --> 00:34:52,143
With that being said guys, that's a wrap.

460
00:34:52,143 --> 00:35:00,347
If you are ready to take the leap and invest in yourself and in your business, head over
to our website at www.thebeautybizagency.com.

461
00:35:00,347 --> 00:35:07,450
We've got the tools, resources and coaching programs to help you transform not only your
salon, but your life.

462
00:35:07,450 --> 00:35:09,131
Thank you so much for joining us today.

463
00:35:09,131 --> 00:35:12,072
If you enjoyed this episode, please like, share and subscribe.

464
00:35:12,072 --> 00:35:14,113
Follow us on all social media platforms.

465
00:35:14,113 --> 00:35:15,824
Chandra, how do they do that?

466
00:35:15,842 --> 00:35:24,704
Yep, reach out to us at @thebeautybizagency on Instagram or Facebook, and you can also
shoot us an email at admin@ thebeautybizagency.com.

467
00:35:25,168 --> 00:35:25,699
Awesome.

468
00:35:25,699 --> 00:35:29,342
And remember, your business deserves to thrive.

469
00:35:29,342 --> 00:35:39,012
Your team deserves strong leadership and you deserve the freedom, success and financial
rewards that you have been working so hard for.

470
00:35:39,012 --> 00:35:43,196
So go out there, make bank, run the show, ditch that chair.

471
00:35:43,196 --> 00:35:47,379
Until next time, keep slaying those business goals with a whole lot of swagger.