They Said His Dog Food Was Killing Dogs—So He Ate It for 30 Days (Ep. 9 Re-Release)

They said his dog food was killing dogs. He ate it for 30 days to prove them wrong.

Mitch Felderhoff turned a competitor-backed smear into a 400% sales jump—and later, a moment with his kids that changed how he defines success.

His definition of grit: knowing it has to be done, and doing it anyway.

A conversation about conviction, family, and building something big on purpose.

Watch the full episode of The Grit Mindset on YouTube.

What is Grit Mindset with Matt Rosen?

The Grit Mindset is where the people who already broke tell the real version. CEOs whose playbooks died. Green Berets and pro athletes who lost the identity they built everything on. Founders and fund managers who watched the money disappear. Not the LinkedIn version — the specific day it ended, the unglamorous middle, and what the rebuild actually cost.

Hosted by Matt Rosen — CEO of Allata and national media commentator on AI and leadership — every episode follows the story through four acts: who they were before, the break, the rebuild, and the bill.

If you're leading through the next five years, these are the people to learn from. Stay gritty.