Subscribe
Share
Share
Embed
On today's episode, I’m chatting with Aidan Mattrick from Pixel Union. They are a triple threat when it comes to Shopify Partners. They are one of the top premium theme developers, they’re a Shopify Agency partner who has helped design and launch 1000’s of digital brands, and they are also a Shopify App partner, with 6 apps in the Shopify App store. We chat about one today called: Wholesale ClubAccording to a 2019 eCommerce Market Report, transactions in the United States processed through B2B ecommerce sites, log-in portals and online marketplaces grew 11% in 2018 to reach over $1 trillion dollars. And 50% of total B2B sales, or $7.37 trillion, are still conducted manually, by account managers and sales reps.But much these sales are moving to Shopify now...The new reality is buyers are seeking the convenience of using an ecommerce site to make their wholesale purchases and more sellers are seeing this as ways to reach more customers, process more sales orders and operate more cost-efficiently.This is a great discussion to learn about how selling wholesale on Shopify just got a whole lot easier!What You Will Learn Today…The market opportunity that B2B offers Shopify brands todayChallenges that Shopify brands can experience when making a decision to offer their products to wholesalers and distributorsThe benefits of getting involved in wholesalingHow to create a wholesale pricing strategyTips for locating wholesalers Links And Resources Mentioned In This EpisodePixel UnionWholesale Club Shopify AppWholesale Club Demo StoreLean StartupStoretaskerEmpire ThemeSuperstore ThemeThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and everyone personally!Finally, don’t forget to subscribe to the podcast on iTunes, Stitcher, or Spotify. All it could take is a new idea, Shopify app, or marketing tactic to be the next big thing you need to drive more traffic, revenue, and lifetime loyalty for your Shopify store.^^ GROW & SCALE YOUR SHOPIFY BRAND BY SUBSCRIBING ABOVE ^^Episode SponsorThis episode was brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google – all from one platform.Try Omnisend for free for 14 days. Check them out at Omnisend.com and use the code “fastlane” when you signup to get an extra 50% off for the first 3 months. Hosted on Acast. See acast.com/privacy for more information.
On today's episode, I’m chatting with Aidan Mattrick from Pixel Union. They are a triple threat when it comes to Shopify Partners. They are one of the top premium theme developers, they’re a Shopify Agency partner who has helped design and launch 1000’s of digital brands, and they are also a Shopify App partner, with 6 apps in the Shopify App store. We chat about one today called: Wholesale Club
According to a 2019 eCommerce Market Report, transactions in the United States processed through B2B ecommerce sites, log-in portals and online marketplaces grew 11% in 2018 to reach over $1 trillion dollars. And 50% of total B2B sales, or $7.37 trillion, are still conducted manually, by account managers and sales reps.
But much these sales are moving to Shopify now...
The new reality is buyers are seeking the convenience of using an ecommerce site to make their wholesale purchases and more sellers are seeing this as ways to reach more customers, process more sales orders and operate more cost-efficiently.
This is a great discussion to learn about how selling wholesale on Shopify just got a whole lot easier!
I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.
I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and everyone personally!
Finally, don’t forget to subscribe to the podcast on iTunes, Stitcher, or Spotify. All it could take is a new idea, Shopify app, or marketing tactic to be the next big thing you need to drive more traffic, revenue, and lifetime loyalty for your Shopify store.
^^ GROW & SCALE YOUR SHOPIFY BRAND BY SUBSCRIBING ABOVE ^^
This episode was brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google – all from one platform.
Try Omnisend for free for 14 days. Check them out at Omnisend.com and use the code “fastlane” when you signup to get an extra 50% off for the first 3 months.
Hosted on Acast. See acast.com/privacy for more information.
Running a Shopify store? You know it's not just about finding the right apps—it's about knowing which strategies actually work when the stakes are real. I'm Steve Hutt, and every week I sit down with Shopify founders, marketing experts, and industry insiders who've been exactly where you are. We skip the theory and dive into what's actually moving the needle right now.
Since 2016, eCommerce Fastlane has been the weekly pit-stop for ambitious DTC founders and marketers. With over 2 million downloads and 400+ episodes, this show delivers actionable Shopify growth strategies that blend AI efficiency with authentic customer relationships.
Each episode brings you proven Shopify strategies, apps, and best practices that drive measurable results. You'll discover digital marketing tactics and retention playbooks that balance automation with genuine human connection, plus real-world founder stories from my journey scaling DTC businesses and insights from 400+ industry leaders.
We dive deep into emerging tech—AI, AR/VR, automation—and show you how to leverage it without losing your brand's soul. Plus, you'll get operations, logistics, and customer experience solutions that reduce overwhelm and build lasting customer loyalty.
Whether you're launching your first Shopify store or scaling past seven figures, you'll walk away from every episode with at least one strategy you can implement this week. No fluff, just real conversations about real growth.
Ready to thrive in today's fast-paced ecommerce world—growing smarter, not just faster? Join thousands of merchants building customer-centric, future-proof brands with strategies that actually work.
Steve Hutt
x-Shopify - DTC Founder - Podcast Host
Find Us Online
Website: eCommerceFastlane.com
Newsletter: FastlaneInsider.com
LinkedIn: linkedin.com/in/shutt
X: x.com/stevenhutt
Instagram: instagram.com/ecommercefastlane
Email: steve@ecommercefastlane.com