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On today's episode, I’m chatting with Aidan Mattrick from Pixel Union. They are a triple threat when it comes to Shopify Partners. They are one of the top premium theme developers, they’re a Shopify Agency partner who has helped design and launch 1000’s of digital brands, and they are also a Shopify App partner, with 6 apps in the Shopify App store. We chat about one today called: Wholesale ClubAccording to a 2019 eCommerce Market Report, transactions in the United States processed through B2B ecommerce sites, log-in portals and online marketplaces grew 11% in 2018 to reach over $1 trillion dollars. And 50% of total B2B sales, or $7.37 trillion, are still conducted manually, by account managers and sales reps.But much these sales are moving to Shopify now...The new reality is buyers are seeking the convenience of using an ecommerce site to make their wholesale purchases and more sellers are seeing this as ways to reach more customers, process more sales orders and operate more cost-efficiently.This is a great discussion to learn about how selling wholesale on Shopify just got a whole lot easier!What You Will Learn Today…The market opportunity that B2B offers Shopify brands todayChallenges that Shopify brands can experience when making a decision to offer their products to wholesalers and distributorsThe benefits of getting involved in wholesalingHow to create a wholesale pricing strategyTips for locating wholesalers Links And Resources Mentioned In This EpisodePixel UnionWholesale Club Shopify AppWholesale Club Demo StoreLean StartupStoretaskerEmpire ThemeSuperstore ThemeThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and everyone personally!Finally, don’t forget to subscribe to the podcast on iTunes, Stitcher, or Spotify. All it could take is a new idea, Shopify app, or marketing tactic to be the next big thing you need to drive more traffic, revenue, and lifetime loyalty for your Shopify store.^^ GROW & SCALE YOUR SHOPIFY BRAND BY SUBSCRIBING ABOVE ^^Episode SponsorThis episode was brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google – all from one platform.Try Omnisend for free for 14 days. Check them out at Omnisend.com and use the code “fastlane” when you signup to get an extra 50% off for the first 3 months. Hosted on Acast. See acast.com/privacy for more information.
On today's episode, I’m chatting with Aidan Mattrick from Pixel Union. They are a triple threat when it comes to Shopify Partners. They are one of the top premium theme developers, they’re a Shopify Agency partner who has helped design and launch 1000’s of digital brands, and they are also a Shopify App partner, with 6 apps in the Shopify App store. We chat about one today called: Wholesale Club
According to a 2019 eCommerce Market Report, transactions in the United States processed through B2B ecommerce sites, log-in portals and online marketplaces grew 11% in 2018 to reach over $1 trillion dollars. And 50% of total B2B sales, or $7.37 trillion, are still conducted manually, by account managers and sales reps.
But much these sales are moving to Shopify now...
The new reality is buyers are seeking the convenience of using an ecommerce site to make their wholesale purchases and more sellers are seeing this as ways to reach more customers, process more sales orders and operate more cost-efficiently.
This is a great discussion to learn about how selling wholesale on Shopify just got a whole lot easier!
I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.
I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and everyone personally!
Finally, don’t forget to subscribe to the podcast on iTunes, Stitcher, or Spotify. All it could take is a new idea, Shopify app, or marketing tactic to be the next big thing you need to drive more traffic, revenue, and lifetime loyalty for your Shopify store.
^^ GROW & SCALE YOUR SHOPIFY BRAND BY SUBSCRIBING ABOVE ^^
This episode was brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google – all from one platform.
Try Omnisend for free for 14 days. Check them out at Omnisend.com and use the code “fastlane” when you signup to get an extra 50% off for the first 3 months.
Hosted on Acast. See acast.com/privacy for more information.
Hey there! I'm Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value.
One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions."
Since 2016, eCommerce Fastlane has been the pit-stop for Shopify entrepreneurs and marketers looking to thrive in the competitive world of direct-to-consumer (DTC) retail. With over 1 million downloads and 330+ episodes, the podcast covers a wide range of topics, including:
- Shopify & Ecommerce Platforms
- Shopify apps, themes, partners & best practices
- Shopify experts, Shopify Plus & Shopify POS
- BigCommerce, WooCommerce, WordPress & other commerce tools
- Digital Marketing Strategies
- Email marketing, SMS marketing & push notifications
- Conversion rate optimization (CRO) & customer retention
- Paid advertising (Facebook, Google, Instagram, TikTok, YouTube)
- Influencer marketing, content marketing & Shopify SEO
- Social media marketing, branding & public relations
- Shopify Dropshipping & Other Business Models
- Shopify dropshipping, print on demand & online store setup
- B2B ecommerce, wholesale & Shopify online shopping
- Shopify collabs & partnerships
- Emerging Ecommerce Trends
- AI, AR/VR & chatbots in ecommerce
- Sustainability, social impact & headless commerce
- Omnichannel strategies & cross-border ecommerce
- Web3, crypto & NFTs in ecommerce
- Entrepreneurship & Startup Growth
- Founder stories, lessons learned & work-life balance
- Startup funding, team building & growth strategies
- Business Operations & Logistics
- Inventory management, supply chain & fulfillment
- Payment processing, fraud prevention & customer support
- Data analytics, business intelligence & cash flow management
- MarTech & Ecommerce Tech Stack
- Marketing automation, analytics & personalization
- Headless CMS, CDPs & data management
- ERP, PIM, OMS, WMS & 3PL integrations
- Finance, Economics & Investing
- Ecommerce business models & unit economics
- Financial planning, budgeting & forecasting
- Fundraising, M&A, exit strategies & tax planning
Each week, I sit down with Shopify partners, marketing experts, and industry leaders to discuss the latest tools, trends, and tactics. From app developers and agency owners to successful brand founders, my guests bring a wealth of knowledge and experience to every episode.
Whether you're just starting your ecommerce journey or a seasoned DTC professional, eCommerce Fastlane aims to provide the insights and inspiration you need to stay ahead of the curve. Tune in for in-depth interviews, real-world case studies, and practical advice you can implement immediately to grow your Shopify store.
Ready to transform your ecommerce business into a profitable, customer-centric powerhouse? Hit the subscribe button and join the eCommerce Fastlane community today!
Together, let's navigate the fast-paced world of online retail and unlock your store's true potential.
For more ecommerce tips and resources, visit our blog at eCommercefastlane.com and follow me on Twitter @stevenhutt. If you have any questions or suggestions for future episodes, feel free to reach out at steve@ecommercefastlane.com.
Let's connect and grow together!