This episode is fast, fun and high energy! In conversation with the creatively sharp and vibrant Blair Cooper. Former Creative at Nike in NYC, Cotton On and various well-known agencies, Blair talks us through her wild and wonderful career, and we deep dive into some of the amazing store innovations she led for Nike in New York.
"We need to be memory makers and money makers - it's more than just design, there is a functionality in retail experience that we need to understand." Blair articulates the consumers' needs in a really beautiful way, and her creative spirit coupled with her deep knowledge of the inner workings of Retail business is invaluable.
From 'emotion-eering', the blend of emotion with the science of retail design, all the way through to 'why Gentle Monster hits the mark' and the many places Blair finds inspiration...you will hit play on this episode and find yourself tuned in until the very end. The energy and enthusiasm that comes from Blair and her broad experience of the Retail ecosystem is incredibly inspiring. Happy listening!
What is ROI: Return on Inspiration?
The ROI: Return On Inspiration podcast brings fresh insights and bold ideas to retailers, helping to elevate businesses through creativity and innovation. Each episode explores global retail trends, highlights unique customer experiences, and features interviews with industry leaders. Whether discussing the latest tech innovations or sharing stories of exceptional in-store experiences, the ROI: Return on Inspiration podcast offers practical takeaways to inspire retailers to think differently and redefine what’s possible in the retail world.