How To Be Seen | Business, Marketing, Relationship Building, Women in Business

What if your content sounds great, but still isn’t converting?

In this episode Tahjma VanBuren connects with messaging strategist and copywriter Justine Wentzell-Chang to discuss some of the reasons your brand voice might be falling flat. From your website copy, content, and even your emails. We talk about why being “authentic” isn’t enough, the difference between your speaking voice and your brand voice, and how to use storytelling without oversharing.

Justine shares how understanding your brand archetype can sharpen your messaging away from the fluffy, feel-good language that often fails to drive action. Then how do we write persuasive content that centers our audience (not ourself) and builds trust without being pushy.

Mentioned in this episode:
Justine's LinkedIn post: https://www.linkedin.com/posts/activity-7338256151744000001-Bhby?utm_source=share&utm_medium=member_desktop&rcm=ACoAABovI7QBvsr-sfGj2ZrY9lkk4aalMeQIhcc

Connect with Justine Wentzell-Chang https://www.redballoonstation.com/

Check out the video version of this episode on YouTube

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This episode is managed and produced by the iMoves Management team.

Creators and Guests

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Host
Tahjma VanBuren

What is How To Be Seen | Business, Marketing, Relationship Building, Women in Business?

Formerly known as: Coffee Chats Podcast
*** Season 2 Launching 15 September 2025 ***

For women seeking to be known and understood deeply by themselves and those around them.
For women creating resources for other women that we once needed ourselves.

This podcast explores all of the activity we do and have done to be seen and how the world sees us versus how we see ourselves.

At the root of all of the work we do for business, our actvities around personal growth, the relationships we choose — our ultimate goal is to be seen.

Host, Tahjma VanBuren, engages in wisdom from people of our history and leaders of today to gather strategies on How To Be Seen.