The Search Economy | Using Data to Better Inform How To Find Your Next Customer with Jonathan Rivera of Superior Attic

In the latest episode of 𝐓𝐡𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐜𝐨𝐧𝐨𝐦𝐲 Jonathan Rivera of Superior Attic talks about how he thinks about using data to find his next customer. He shares his process, strategy, and how he allocates budget to making sure his business stands out above the rest in the space he's in. 

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What is The Search Economy ?

Traditional advertising channels like newspaper ads, radio spots, billboards, and TV commercials are a great way to create demand, but lack what’s needed to capture it. We’re living in The Search Economy. Consumers have more access to information than ever before which puts them in complete control of their buying decisions. The problem? Most businesses aren’t doing enough to adapt to the changes to make it easy on their next customer to find them.

On The Search Economy, David Riggs, Founder at Pneuma hosts conversations with owners who are modernizing the way their businesses are getting found. The Search Economy will release new episodes every week to educate and inspire business owners, CEOs, and marketing leaders to invest in marketing strategies that lead to revenue.