Shopify’s Shop Launch, Allbirds Running Shoes, And Why Now Is The Perfect Time To Start Texting Your Customers (Ecomm Nomms #1)

Welcome to the latest segment of show, Ecomm Noms, with Kristen LaFrance. Kristen is the Mayor of DTC Twitter, host of the Playing for Keeps podcast, expert on all things ecommerce and all around total rockstar. So who better to bring us up to speed on the world of ecommerce every week, right? Every Wednesday she'll be sharing what's new in a quick, 15-20 minute episode. Get ready.

Show Notes

In terms of a debut episode, we probably couldn't haven't have timed it any better. Shopify launched Shop last week, Allbirds has a running shoe and it's seriously the most perfect time to start texting your customers. So Kristen shares:

• What the DTC community has to say about the launch of Shopify’s Shop.
• Why now is the perfect time to start texting your customers.
• The brands that are getting text right.
• Who Allbirds is targeting with their new running shoes.

Show Notes & Links:

• [1:55] The Shop launch/Arrive rebrand.
• [2:22] So what does Shop actually do?
• [5:30] What the community is saying about Shop.
• [14:00] Why texting your customers is such a huge opportunity – especially right now.
• [14:55] The brands that are nailing SMS.
• [15:29] The new Allbirds running shoes.
• Kristen LaFrance on Twitter
• Kristen’s Twitter thread about Shop
• What Elliot’s Marco Marandiz has to say about Shop
• What Elliot’s Sergio Villaseñor has to say about Shop
• Ann-Marie Alcántara's WSJ Article ‘Texting Customers Is No Longer Taboo When Everyone Is Stuck at Home’
• Playing for Keeps Episode with Beardbrand’s Eric Bandholz
• Allbirds running shoes
• Sign up for her newsletter
• Future Commerce Podcast
• The Ecommerce Marketing Show Home

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.