High Stakes Growth

Will Nitze is the founder and CEO of IQBAR, a functional health CPG brand built around protein bars, electrolyte mixes, mushroom coffee, and more.


Expect to hear about:

– Harvard Connections: Why Will scraped Harvard's red book to send thousands of alumni his first fundraising emails.

– Value Over Premium: Why Will optimizes for units sold over revenue, and how value pricing unlocked Walmart, Costco, and Sam's Club.

– The Hub and Spoke Model: How a flat 15-person team and agency partnerships scale revenue without scaling the team.

– Marriage and Business: What it takes to run IQBAR alongside his wife Jessica, who serves as CMO.

– Built to Sell: Why hitting profitability mattered more than any milestone, and how exiting brands now must have $100M+ in sales.


Find Will on:
LinkedIn – https://www.linkedin.com/in/will-nitze/

What is High Stakes Growth?

High Stakes Growth® takes you inside the boldest decisions behind today’s most exciting consumer brands. We bring you candid conversations with the founders and CMOs who built them—unpacking the high-stakes moments, tough calls, and game-changing strategies that made these brands what they are today. No fluff. No surface-level insights. Just real stories from the leaders who made it happen. Hosted by Forest Bronzan and Leah Lloyd, they bring a combined four decades of consumer brand expertise to these conversations.