Brand in the Making by ThinkTank Thought Leadership

Chris Randall left a safe corporate job and, without a degree, launched Sweep LLC—an on-demand cleaning platform that makes booking a cleaner as easy as ordering pizza. From surviving a pandemic launch to creating a transparent, gamified marketplace for cleaners, Chris shares how he’s transforming home services and giving cleaners the respect and earning power they deserve.

Chapters:
(00:00) How Sweep Got Started
(05:10) Surviving COVID-19 Challenges
(06:33) Building Trust in Cleaning Services
(10:35) Community Networking and Growth
(12:31) Expansion Plans and Franchising
(16:06) Innovations in Cleaning Tech
(18:26) Transparent, Customized Pricing

Creators and Guests

Host
Jonathan Tasman
Jonathan Tasman is a high-performance growth marketer, content strategist, and founder of the Side Quest Book Club podcast. As Director of Growth Marketing at City Innovations, he builds and operationalizes full-stack content engines across multiple brands, driving traction for startups, corporate ventures, and thought leaders. Jonathan also leads strategic initiatives for ThinkTank, Traction Lab, and Beacon Services, while producing weekly podcast content and managing audience growth systems for clients. By day, he scales early-stage ventures. By night, he ships content, builds frameworks, and reads speculative fiction with a mic in hand.

What is Brand in the Making by ThinkTank Thought Leadership?

Behind every brand is a person.
We share their unheard stories as their journeys unfold.

Brand in the Making is a raw, unscripted podcast featuring founders, creators, and thought leaders who are building something meaningful. These are the voices you haven’t heard yet—captured in real time, before the headlines.

Each episode takes you inside the process: the sparks, the setbacks, and the strategies that shape personal brands and breakout businesses.

If you're curious about what it takes to build a brand that matters, this is your front-row seat.

Presented by ThinkTank Thought Leadership — the content engine for ambitious leaders.