15. Tom Johnson @ Dynata on How to Collect High Quality First Party Data

We've got another industry news episode this week. Our CEO Paul chats to Tom, EVP & Managing Director Americas @ Dynata. The two cover all things high quality research, how Dynata is working with their partners and clients to consistently deliver high quality insights, and what other research companies need to do to keep pace in an industry who’s addressable market seems ever-expanding.

What is Dig In?

Welcome to Dig In, the podcast brought to you by the minds at Dig Insights. We're interviewing some of the most inspiring brand professionals in marketing, innovation, and insights to discover the story behind the story of their most exciting innovations.