To identify new collaborative opportunities, retailers should focus on their distinct business values and how they translate into serving specific customers and communities. That is how Dollar General was able to turn its commitment to supporting households into a successful multi-year partnership with Bayer.
For this special episode of Retail Remix, Allen Warch, VP of Food & Fresh Merchandising at Dollar General, gets behind the mic with Jenny Maloney, Global-Americas Strategic Accounts Manager at Bayer, to discuss:
- How both companies serve local communities by providing access to fresh fruit and vegetables;
- Why the commitment to feeding communities inspired a new partnership surrounding National School Lunch Week; and
- The lessons both companies learned in 2023 and how they’ve applied them to their 2024 partnership.
RELATED LINKS
- See details on the 2023 partnership between Dollar General and Bayer
- Learn more about Dollar General’s commitment to offering fresh produce in stores
- Download Dollar General’s “Serving Others” report to see how the retailer is serving local communities
What is Retail Remix?
The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.