The FMCG Marketing Daily | Why Beverage Founders and Investors Say | Ferrero, nuova acquisizione negli Usa, la | Crocs hatches new mascot Niles to

The FMCG Marketing Daily — August 15, 2026 In this episode: • Unwell Hydration's collapse is a clear-eyed case study in why audience size is not a brand strategy — and what celebrity-backed CPG actually needs to survive at shelf. • Ferrero's acquisition of US wellness granola brand Purely Elizabeth reveals how traditional confectionery giants are using M&A to reposition their portfolios toward health-adjacent consumer occasions. • Crocs is launching a brand mascot as a long-term storytelling asset — a deliberate bet that character-led branding can deepen emotional equity beyond product and celebrity collaboration. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.