The "death" of Liquid Death in the UK and a belated Super Bowl ad review

Jon and Orlando are back for a third "one-off special" in a row, this time talking about their favourite Super Bowl ads. With a dash of personal preference and a dusting of System1 testing scores, the duo pick the standout performers of this year's big game. Soft drinks veteran Jon gives his two cents on Liquid Death has exiting the UK market and is tested hard in the latest round of "Name that ad".

Timestamps:

• 00:00 Intro
• 00:49 The news - Liquid Death exits UK market
• 05:25 The news - Nike comeback
• 11:14 Super Bowl ads
• 11:46 Liquid Death ad
• 14:42 Hellman's
• 15:49 WeatherTech
• 18:21 Stella Artois
• 20:32 NFL
• 22:52 Lays
• 25:05 Budweiser
• 26:18 Pfizer
• 30:26 Drinks Trolley
• 33:10 Break from the ads
• 39:16 Name that ad
• 43:00 Outro

What is Never Mind The Adverts?

The advertising podcast, hosted by Jon Evans (the Uncensored CMO) and Orlando Wood (Author of Lemon and Look Out). Each week we dissect the latest ads, the biggest breaking news and the most controversial opinions on advertising.