How should you plan media | Samir Chaudhary @ The Media Ant [S02, #19]

TV, billboards, email, websites, social media- media today is complex! For a brand to create impact and get people talking, picking the right media mix is a must! Samir talks about some smart media principles that brands must follow to optimize their marketing campaigns and grow their consumer base!

If you're a marketeer or founder, confused about how to plan your media, then this episode is just for you!

👉 Listen to the podcast to learn about:-

2:34 - Media for impulse products category

8:27 - Continuity over impact for B2Bs

15:43 - Media principles for companies creating new concepts

30:43 - How can early-stage brands create impact

📄 Click here to read the text version of the episode [https://docs.google.com/document/d/1H3nCaNFaxsyADEorZ_vniMxVXSHmc2DB5F76N8Q8CtE/edit?usp=sharing]

Enjoyed the episode? Please consider listening to the other episodes and subscribe to "Marketing with Vani" on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in [http://www.cherrypeachplum.in/] to get marketing solutions that work in the real world.

Show Notes

TV, billboards, email, websites, social media- media today is complex! For a brand to create impact and get people talking, picking the right media mix is a must! Samir talks about some smart media principles that brands must follow to optimize their marketing campaigns and grow their consumer base!

If you’re a marketeer or founder, confused about how to plan your media, then this episode is just for you!

👉 Listen to the podcast to learn about:-

2:34 - Media for impulse products category

8:27 - Continuity over impact for B2Bs

15:43 - Media principles for companies creating new concepts

30:43 - How can early-stage brands create impact

📄 Click here to read the text version of the episode

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

What is Marketing with Vani?

Marketing is often considered a nice to have, not a must have. “Let’s get business first”, is what one has often heard. However, MARKETING WHEN DONE RIGHT, GETS BUSINESS. In this show marketing stalwarts talk about how marketing works in the real world. In this show you will learn how marketing will help you to - win business - acquire new consumers - grow the brand - build defensibility - command higher pricing power. Vani Dandia is an award winning marketeer who has spent over two decades in advertising and marketing with Unilever, PepsiCo, Reckitt Benckiser, Henkel, BBDO and Leo Burnett. Her claim to fame includes turning around Kurkure and successfully launching brands like Quaker, Veet, Sunsilk Colour, Fa in India and Asia.