#64 | Cory Munchbach on the life of a Martech CEO

A conversation with Cory Munchbach.

In this episode we're joined by Cory Munchbach. Cory is the CEO of BlueConic, a leading Customer Data Platform.

In this episode we talk about Cory's recent journey to becoming the CEO of the company, what it really looks like to lead the vision and strategy of a private equity backed company, growing and scaling a product right in the middle of one of the hottest categories in the Martech industry, and her outlook for the coming year in the CDP category.

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• Go here for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠show notes, links, and resources.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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• You can find Cory on ⁠LinkedIn⁠.

Creators and Guests

Host

Juan Mendoza

Host

Keanu Taylor

What is Making Sense of Martech?

Unfiltered takes on the biggest shifts in marketing technology. We spotlight what matters, who's leading (or lagging), and what's next. In Martech, clarity is power — and we're here to deliver it.