Show Notes
Show Notes
Content Plus Commerce Episode 11
Host: Blake Puryear Guest: Alex Zachman
On this episode Blake is joined by Alex Zachman of Old North Collective
[00:01:25] - background of Old North Collective
[00:04:00] - go to tools, toolsets for side builds, store builds, marketing, and analytics
[00:07:56] - stop doing just search engine marketing
[
00:10:04] - leveraging non traditional marketing tactics to hit the Gen Z and millennial audience
[00:18:21] - value of partnership between agencies and platforms
[00:22:40] - What are some coming trends that will take people by surprise
Quotes from the Episode:
“If I do something by gut or feeling, I am doing it wrong.”
[00:03:33]
“Advertising online typically is below 50% trust, mail if you do it well is 80 or 90% trust accuracy.”
[00:08:40]
“When you are looking at non traditional social platforms, advertising ends up being a lot less expensive.”
[00:11:07]
“The more personal you become with communication, the less you need to communicate.”
[00:14:48]
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