{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "- Opening statement about audience importance​\r",
      "startTime": 0,
      "endTime": 21
    },
    {
      "title": "- Introduction of guest Reggie Ordonez​\r",
      "startTime": 21,
      "endTime": 91
    },
    {
      "title": "- Reggie's explanation of \"clarity sells\" philosophy​\r",
      "startTime": 91,
      "endTime": 185
    },
    {
      "title": "- Discussion of simplicity in messaging​\r",
      "startTime": 185,
      "endTime": 238
    },
    {
      "title": "- Process of guiding clients to simplify their message​\r",
      "startTime": 238,
      "endTime": 304
    },
    {
      "title": "- Brand positioning and credibility importance​\r",
      "startTime": 304,
      "endTime": 373
    },
    {
      "title": "- Positioning before messaging concept​\r",
      "startTime": 373,
      "endTime": 479
    },
    {
      "title": "- Building client confidence and authenticity​\r",
      "startTime": 479,
      "endTime": 543
    },
    {
      "title": "- Importance of confidence in service delivery​\r",
      "startTime": 543,
      "endTime": 631
    },
    {
      "title": "- Military experience application to business leadership​\r",
      "startTime": 631,
      "endTime": 687
    },
    {
      "title": "- Value proposition development methodology​\r",
      "startTime": 687,
      "endTime": 811
    },
    {
      "title": "- Customer discovery interview process​\r",
      "startTime": 811,
      "endTime": 946
    },
    {
      "title": "- Discussion of surface vs underlying problems​\r",
      "startTime": 946,
      "endTime": 980
    },
    {
      "title": "- Deeper analysis of customer needs​\r",
      "startTime": 980,
      "endTime": 1089
    },
    {
      "title": "- Time freedom vs success addiction​\r",
      "startTime": 1089,
      "endTime": 1240
    },
    {
      "title": "- Discussion of handling difficult feedback​\r",
      "startTime": 1240,
      "endTime": 1357
    },
    {
      "title": "- Brand effectiveness measurement​\r",
      "startTime": 1357,
      "endTime": 1487
    },
    {
      "title": "- Customer behavior analysis​\r",
      "startTime": 1487,
      "endTime": 1556
    },
    {
      "title": "- Bad brand strategist red flags​\r",
      "startTime": 1556,
      "endTime": 1634
    },
    {
      "title": "- Brand consistency across operations​\r",
      "startTime": 1634,
      "endTime": 1781
    },
    {
      "title": "- After-Action Review​\r",
      "startTime": 1781,
      "endTime": 1787
    },
    {
      "title": "- Three positive leadership traits​\r",
      "startTime": 1787,
      "endTime": 1870
    },
    {
      "title": "- Three negative leadership traits​\r",
      "startTime": 1870,
      "endTime": 1980
    },
    {
      "title": "- Reggie Ordonez's Contact information​",
      "startTime": 1980,
      "endTime": 0
    }
  ]
}