{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "- Intro to Mason\r",
      "startTime": 0,
      "endTime": 386.21
    },
    {
      "title": "- Should you be using ABM?\r",
      "startTime": 386.21,
      "endTime": 562.21
    },
    {
      "title": "- Breaking down the process — awareness to acquisition\r",
      "startTime": 562.21,
      "endTime": 760.21
    },
    {
      "title": "- Why you should be treating sales as a marketing channel\r",
      "startTime": 760.21,
      "endTime": 1045.21
    },
    {
      "title": "- Insights and data you need for effective ABM\r",
      "startTime": 1045.21,
      "endTime": 1310.88
    },
    {
      "title": "- Distribution strategies\r",
      "startTime": 1310.88,
      "endTime": 1553.88
    },
    {
      "title": "- When to adjust your outreach strategy\r",
      "startTime": 1553.88,
      "endTime": 1655.88
    },
    {
      "title": "- Awareness, engagement, and high-intent follow-up strategies\r",
      "startTime": 1655.88,
      "endTime": 1912.88
    },
    {
      "title": "- Re-engagement vs awareness for ABM\r",
      "startTime": 1912.88,
      "endTime": 2093.88
    },
    {
      "title": "- Why your story and positioning drive marketing success\r",
      "startTime": 2093.88,
      "endTime": 2168.88
    },
    {
      "title": "- Mason’s framework for ABM programming\r",
      "startTime": 2168.88,
      "endTime": 2390.88
    },
    {
      "title": "- Learn before scaling ideas (crawl, walk, run)",
      "startTime": 2390.88,
      "endTime": 2594.4
    }
  ]
}