Influence in the Wild: Hot Takes on Influencer Marketing from the Soapbox Squad

On this unique episode of Social Proof, host Beth Stephens was joined by six of her fellow Soapboxers to talk about their favorite subject: influence. As Beth cycles through each team member, they expand on each of their roles at Soapbox, how these various roles interact with the world of influence differently, and how to navigate the relationship between influencer and client.

Thanks for tuning in!

Show Notes

Show Notes:

(1:06) Introduction to Natalia

(1:31) What Inspired Natalia to Work at Soapbox

(2:01) Being an Influencer

(4:37) How Being an Influencer Influences Natalia’s Job

(5:18) Hot Tips for Getting Hired as an Influencer

(6:18) Introduction to Jillian

(8:05) How Jillian’s Previous Work Transferred to Soapbox

(9:10) The Intricacies of Being a Social Media Manager

(11:30) Keeping Content Fresh

(12:45) Introduction to Tiffany

(14:10) What the Term ‘Sales’ Implies

(15:12) Working with Established Brands

(18:06) Venturing into the World of Pets

(22:46) Introduction to Jordan

(23:38) Making the Leap from Education to Marketing

(25:24) Most Loved Campaigns

(27:10) Prioritizing Diversity and Inclusion

(29:51) What Makes an Influencer Notable

(32:16) Introduction to Lauren

(33:04) Lauren’s Role at Soapbox

(35:29) Random Influencer Encounters

(37:48) Staying Calm when Things Are Hectic

(40:00) Work-Life Balance

(41:38) Introduction to Taylor

(43:17) How Personalities Affect Work Styles

(44:26) The Alluring Sides of Content Creation

(45:42) Taking Risks

(46:55) The Importance of a Supportive Team

(50:24) Speaking Up for Yourself

 

Links:

Beth Stephens

Natalia Reneaum

Jillian Wirtz

Tiffany Metts

Jordan Canter McGarrah

Lauren Scott

Taylor Reese 

Soapbox Influence 

 

Quotes:

“I love it when influencers write a long pitch for our campaigns. I think that’s so important because I can tell the content is going to reflect how passionate they are about the brand…you can see the difference when influencers actually use the product.” - Natalia Reneaum, (4:37)

 

“One of the coolest things that has opened my eyes up to the influencer world is saying, ‘We have this product that’s two hard boiled eggs in a package. What do you do with it besides eat it and make it look good?’ And I’ve been surprised by how many recipes or ways that people use these small items.” - Jillian Wirtz, (11:49)

 

“That’s what I’ve found rewarding is when a client’s happy and you know there’s so many different pieces to serving that client and influencers are the segue to that.” - Lauren Scott, (33:37)

 

“It’s like the analogy of the duck paddling beneath the water. You don’t really see what’s going on because so much of what we do on behalf of our clients is super frenetic and I think our job is to make it look and feel very smooth and seamless for the client.” - Beth Stephens, (37:26)

 

“One of the neat things about how we’re structured is that we’re looking to this vast audience across the US and asking, ‘What would you try? What do you think would be neat? What’s the trend and what could we do differently?’” - Beth Stephens, (46:12)

What is Social Proof?

Social Proof is a podcast about influence. In a world where anyone can call themselves an influencer, we dig into what makes certain people so compelling. Join us under the influence: we'll raise our glasses with captivating individuals and dig into what it means to build a personal brand and develop social proof.