57: Elle Woulfe / Building a Content Engine, Brand-Centric Demand Gen, & The Importance of Left Brain/Right Brain Marketers

Elle Woulfe, a martech veteran with over 12 years working in SaaS for companies like Eloqua, Lattice Engines, and Path Factory shares her experiences in:
- building a content marketing engine
- hiring and structuring a marketing team
- aligning your team around metrics/goals/plans
- the most important skills a marketer needs in 2020 (and beyond)
- and more...

Show Notes

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What is Metrics & Chill - Predictable Growth for B2B?

This podcast will help you grow your B2B company, quarter over quarter, and year over year. In each episode, you'll get strategies, frameworks, and insights that help you drive predictable, consistent growth, and improve your GTM strategy. Seasoned B2B leaders share how they use data, forecast growth, set & hit goals, grow revenue, and more. The best B2B companies use a combination of data, experience, and gut to grow. This show will help you do the same.