In this episode, I had Chris M Walker, founder of Legiit, on the show. and he dropped some serious knowledge bombs.
He emphasizes the importance of building a personal brand and staying resilient as an entrepreneur.
Chris shared how Legiit uses a killer checklist for freelancers and a focus on building a strong community to attract the best people. He gave us some insights on how to navigate this, including the importance of providing genuine value and playing the long game. ️
Plus, we talked about some overused marketing terms that are basically meaningless these days (looking at you, "adding value").
So, there you have it! This episode was jam-packed with actionable advice for anyone building a business, especially if you're rocking the freelance life.
Let’s hit the play, take what you learn and put it into action!
✨ Episode Topics:
00:47: Building a Strong Community of Freelancers and Connecting Them with Business Owners
01:15: The Importance of Personal Branding and Resilience as an Entrepreneur
09:09: Attracting Quality Freelancers and Businesses to a Platform
21:39: Building a Community and Personal Brand in Marketing
23:04: The Importance of a Long-Term Approach
24:23: Providing Genuine Value to Customers
28:00: Challenges in Attracting Business Owners
29:44: Marketing an Intangible Product
30:37: The Impact of Conference Speaking and Personal Branding
37:39: Dislike for Certain Marketing Terms
39:19: Treating People as Individuals in Marketing
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