Sponsor Talk

On today's episode, we chat with Tom Barbitta (CMO, Sauer Brands) to find out how his team is positioning Duke's Mayo as a staple in the South, thanks to a bit of help from college football. Tom gives some incredible insight on why their mayonnaise brand sponsored a college football bowl game, how the condiment made waves on international media thanks to a broken trophy and how they launched their biggest partnership in the middle of a pandemic with help from former Carolina Panthers' linebacker Luke Kuechly.

Show Notes

On today's episode, we chat with Tom Barbitta (CMO, Sauer Brands) to find out how his team is positioning Duke's Mayo as a staple in the South, thanks to a bit of help from college football. Tom gives some incredible insight on why their mayonnaise brand sponsored a college football bowl game, how the condiment made waves on international media thanks to a broken trophy and how they launched their biggest partnership in the middle of a pandemic with help from former Carolina Panthers' linebacker Luke Kuechly.

What is Sponsor Talk ?

Covering the stories behind the $70 billion dollar sponsorship industry. Co-hosted by Avish Sood & Jason Smith, the Sponsor Talk podcast takes you into the journeys of some of the leading marketing executives investing in industries such as sports, arts, music and film, while getting their perspective on where the growing industry is headed.