Phone calls from Bajaj Finance offering loans are almost inescapable and lately, the non-bank has faced quite a backlash for it. But telecalling has been an enduring sales channel for the company which boasts of a loan book worth $28 billion. And despite the massive size of its loan book, it’s been growing at 30% for years. Now this rate is seeing a dip through.
Bajaj needs to maintain a 26-27% growth rate. Meanwhile, shifting its loan sourcing to its digital assets is going to take a while.
So those pesky calls are unlikely to stop anytime soon.
In this episode, we take a closer look at this Bajaj Finance’s annoying but successful system of tele-calling.
**This is a repeat episode since April 11 was a public holiday
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