The Release Day Myth: Why Launch Strategies Are Often Corrosive for an Artist's Career

The 'release day' has become one of the most important days in an artist’s career, but it is also one of the most misunderstood. In today's episode, I explore why launch-week performance is a poor measure of a song’s potential, how listeners actually discover Music in the streaming era, and why the real work begins long before, and continues long after, the day your Music is released.

🎧 For questions or comments, reach out to me at [e-mail].
📝 The full transcript of this episode is available at listenpath.com.

What is Inside the Mind of the Music Industry: Understanding the Psychology of Listener Behaviour?

You can read it at ListenPath.com. But now you can hear it, right here. The ListenPath podcast is the audio counterpart to our blog—music marketing explained through science, psychology and insights you will not find anywhere else.