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In this episode of OFFBounds, Paula Macaggi sits down with Nigel Oddy, CEO of American Golf, to unpack what it really takes to turn around a retail business. With more than four decades in the industry and multiple CEO roles behind him, Nigel shares how he approached a company that had lost direction post-COVID, facing overstock, cash pressure, and declining performance. Instead of overcomplicating the strategy, he focused on people, clarity, and a simple vision that the entire organization could align behind.
The conversation goes beyond the numbers and into the realities of execution. Nigel explains how to diagnose a business from the inside out, why most transformations fail in the early stages, and how customer experience becomes a true differentiator when done right. From retraining store teams to reduce customer intimidation to building a one-stop shop model supported by services and technology, this episode offers practical insights for retail leaders navigating growth, change, or turnaround situations.
Creators and Guests
What is OFFBounds Retail?
OFFBounds is where the world’s retail and commerce leaders go beyond headlines to talk about the decisions, strategies, and ideas shaping the future of the industry.
Every week, Paula Macaggi sits down in person with executives from leading brands, retailers, and technology companies for candid conversations about leadership, innovation, growth, and the realities behind building modern commerce businesses.
More than a traditional interview show, OFFBounds explores the human side of leadership: the risks taken, the lessons learned, the moments of reinvention, and the perspectives that rarely make it into press releases or conference stages.
Recorded in person with premium audio and video production, OFFBounds brings global commerce executives together in conversations designed to inform, challenge, and inspire the next generation of industry leaders.