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Summary

Interview begins: 08:39
Debrief begins: 48:25

Eric Shashoua is the founder and CEO of Zive, makers of the app, Kiwi for Gmail.

Kiwi for Gmail turns native Gmail into a full desktop application, dramatically upgrading the entire user experience, & adding features like default email client, multiple accounts, multiple windows, etc.

We discuss:
Ad: How to fully utilize the state and gift tax? (07:24)
How CEO Eric Shashoua learned from VC’s about backing a company. (11:48)
Starting on Zive’s product: Kiwi for Gmail. (20:38)
Recommendations for Kickstarters pre-marketing a business (26:55)
How Kiwi can make money (30:13)
Kiwi for Gmail’s marketing strategy (43:20)

Zive was founded in 2013 and based in New York City, New York.

Learn more about Kiwi for Gmail: https://www.kiwiforgmail.com/

--

This episode is sponsored by Taft, Stettinius & Hollister, a full-service law firm known for assisting entrepreneurs across the Heartland.

Learn more about or get in touch with Taft: https://www.taftlaw.com/
Follow upside on Twitter: https://twitter.com/upsidefm

Show Notes

Interview begins: 08:39
Debrief begins: 48:25

Eric Shashoua is the founder and CEO of Zive, makers of the app, Kiwi for Gmail.

Kiwi for Gmail turns native Gmail into a full desktop application, dramatically upgrading the entire user experience, & adding features like default email client, multiple accounts, multiple windows, etc. 

We discuss:
  • Ad: How to fully utilize the state and gift tax? (07:24)
  • How CEO Eric Shashoua learned from VC’s about backing a company. (11:48)
  • Starting on Zive’s product: Kiwi for Gmail. (20:38)
  • Recommendations for Kickstarters pre-marketing a business (26:55)
  • How Kiwi can make money (30:13)
  • Kiwi for Gmail’s marketing strategy (43:20)
Zive was founded in 2013 and based in New York City, New York.

Learn more about Kiwi for Gmail: https://www.kiwiforgmail.com/

--

This episode is sponsored by Taft, Stettinius & Hollister, a full-service law firm known for assisting entrepreneurs across the Heartland.

Learn more about or get in touch with Taft: https://www.taftlaw.com/
Follow upside on Twitter: https://twitter.com/upsidefm

What is upside?

Named a top 27 business podcast by Fortune, upside examines startup investing outside of Silicon Valley.

Every Wednesday, we speak with an early stage founder. We interview them as if we are angel investors considering the company as an investment opportunity.

Each show has three segments:

1.) Intro: independent research of the company
2.) Interview: interview with the founder
3.) Debrief: breaking down the opportunity

On Mondays, we share Coffee Chats interviewing venture capitalists, community builders, and later-stage founders.