Attributed - A podcast by Dreamdata

Join us for a session with Megan Bowen, CEO of Refine Labs, as she breaks down the “Brand. Demand. Expand.” framework, a proven approach to scaling B2B revenue in today’s market.

Discover how leading companies are shifting away from outdated lead-gen tactics and embracing strategies that align with how buyers actually buy.

You’ll learn:

- Why traditional lead-gen is broken and what’s replacing it
- How successful B2B teams are creating real demand (not just capturing it)
- How brand and demand work together to drive pipeline efficiency
- What does “expand” mean in the context of the growth stage and enterprise orgs
- Real examples of what’s working right now from Refine Labs clients



FollowMegan Bowen on LinkedIn: https://www.linkedin.com/in/meganwhitebowen/
Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/


Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

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Creators and Guests

Host
Laura Erdem
Sales Leader at Dreamdata heading the Americas team as well as a marketing enthusiast. Known for her innovative social selling strategies, she grows her yearly following by 100% year over year, currently at 26000.
Guest
Megan Bowen
CEO @ Refine Labs | B2B Demand Gen Agency

What is Attributed - A podcast by Dreamdata?

Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.