So many women’s clothing companies are all about fast fashion: trendy products that are made to sell, but not to last. Today, we’re talking to the founder of an apparel company that’s focused on making quality clothes that feel good to wear, and live in your closet long-term.
Ramy Brook Sharp is the Founder, Co-CEO and Creative Director of the women’s clothing brand, Ramy Brook. In 2010, Ramy set out to create the perfect timeless top to complement her jeans and jewelry. Unable to find what she wanted, she designed it herself, and within six months, her pieces were picked up by Bergdorf Goodman.
Ramy Brook is now available in over 250 boutiques, at major retailers like Saks, Neiman Marcus, Nordstrom, and Bloomingdale's, and the company has a flagship store on Madison Avenue in New York City.
Today, Ramy walks us through the incredible origins of the brand, how she’s had to adapt the business to meet the demands of major retailers and social media platforms, and what we can expect to see from Ramy Brook in the coming years.
Highlights:
- From Advertising to Fashion (2:25)
- The $1,000 Top That Started It All (4:00)
- Getting Into Bergdorf and Learning Fast (6:50)
- Sexy, Sophisticated, Timeless (11:00)
- Building a Multi-Generational Brand (12:55)
- From Tops to Head-to-Toe (14:10)
- Marketing in a Crowded Space (16:10)
- E-Commerce and the Omnichannel Mix (18:00)
- Leading People Through Change (21:10)
- What's Next for Ramy Brook (25:25)
Links:
Feedback:
If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer,
joe@lowerstreet.co
What is Welcome to the Arena from ICR – Conversations with Today's Innovators & Business Leaders?
In the increasingly crowded and competitive corporate and financial ecosystem, it’s harder than ever for companies to break through the clutter and be heard. The media, investors, agenda-driven influencers, even customers and competitors, are defining your business story on their terms. Therefore, it is imperative that companies take control and proactively drive the conversation with stakeholders in an effort to build & maintain equity value.
In Welcome to the Arena from ICR, Co-Founder & Executive Chairman of ICR, Tom Ryan, interviews key business and financial players who influence the fate of public or aspiring public companies in the capital markets. As a former Wall Street Journal ranked sell-side equity analyst and the founder of one of the largest strategic communications firms in the world, Tom understands what it takes to navigate this complex environment.
This is a forum for CEOs, CFOs, institutional investors, sell-side analysts, financial journalists, private equity professionals and other financial community participants to share their stories and give advice in an open and candid conversation.
For more information, visit http://www.icrinc.com