Clayton Whitfield is the Chief Customer Officer and Co-Founder of SaaSOptics. Having served more than 800 customers over 10 years in business, SaaSOptics is an affordable, cloud based Subscription Management software for B2B SaaS businesses. Prior to SaaSOptics, Clayton was the VP of Product Development at MarketingCentral and has an MBA from Emory University.
What we will cover:
How Clayton decided to segment the SaaSOptics customer base by different profiles? Why you should care about churn profiles for your customer base? How to speak to your churn number intelligently when pitching to investors? The steps to constructing a churn profile. How to segment your customer base logically to better understand the story your churn number is telling? Examples from Clayton's conversations with over 800 customers.
What is Get Funded, Stay Funded?
This show is for entrepreneurs who want to learn the in's and out's of raising capital in today's marketplace. Learn from exclusive conversations with some of the top executives, leaders, and minds who have been successful and their real stories in front of investors. Hear from our team who has experience working with over 100+ VC's and 600+ B2B SaaS business on their road to raising over 9 billion in capital including the right metrics that matter. Welcome to Get Funded, Stay Funded with Derrick Thomas.
We hope that this podcast helps you on your own journey , whether now or in the future, to becoming the next Unicorn.