Today’s co-host is Brian Casel. Brian is a designer and full-stack developer, as well as the founder of ProcessKit and Audience Ops. While Brian started as a freelance designer, he has transitioned into a business owner by productizing his own services.
“At the end of the day, even though it might feel like your clients are buying you, they’re really buying the end result.” ~ Brian Casel
- His background and how he got into building productized service businesses.
- His strategies around moving into a productized business and how that can affect your other business.
- How he figured out his pricing between all the different markets he was serving.
- When moving into a productized business, don’t ditch your existing clients. Rather, make moves inside your current business to start working with your ideal clients.
- Pricing is a bit of a gut feeling mixed with some testing to see if the market will bear your prices. The busier you become, the more selective you can become toward higher margin projects. You also need to price so that your service is a good value for your target customer.
- Always start your productized services where you already have inroads. Breaking into a new market, looking for customers, and establishing yourself as an authority will be easier if you’re operating inside a market you know.
Important Mentions in this Episode
What is Live In The Feast?
Live In The Feast is a seasonal podcast for developers and designers looking to discover their niche to build recurring revenue. So that they can live the life that they want and ultimately reach the goals of why they started their own business in the first place. Each season will be a theme specific to your business. And each episode features a guest who's been there before and achieved success. You'll get actionable takeaways for you to implement in your business immediately after each show. No fluff, no pie in the sky dreaming, this is real-life examples and takeaways for you.