Subscribe
Share
Share
Embed
Today, we're joined by Amy Vosko, someone who has been in the technology industry for 25+ years. Currently, Amy serves as VP of Revenue Marketing at PathFactory, a company that accelerates pipeline and revenue growth through content intelligence. What's "revenue marketing" you ask? Tune in to find out! Amy shares a fresh perspective on how to (actually) connect marketing and sales departments to work together, how to tie marketing performance to revenue generation, and how any Found...
Show Notes
Today, we're joined by Amy Vosko, someone who has been in the technology industry for 25+ years.
Currently, Amy serves as VP of Revenue Marketing at PathFactory, a company that accelerates pipeline and revenue growth through content intelligence.
What's "revenue marketing" you ask?
Tune in to find out!
Amy shares a fresh perspective on how to (actually) connect marketing and sales departments to work together, how to tie marketing performance to revenue generation, and how any Founder should be thinking about marketing to current customers.
It's an episode that any Founder, sales leader, or Account Executive in the B2B tech / SaaS industry won't want to miss.
Currently, Amy serves as VP of Revenue Marketing at PathFactory, a company that accelerates pipeline and revenue growth through content intelligence.
What's "revenue marketing" you ask?
Tune in to find out!
Amy shares a fresh perspective on how to (actually) connect marketing and sales departments to work together, how to tie marketing performance to revenue generation, and how any Founder should be thinking about marketing to current customers.
It's an episode that any Founder, sales leader, or Account Executive in the B2B tech / SaaS industry won't want to miss.
🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers?
We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.
Creators and Guests
What is GTM Uncensored™?
Most GTM content covers the same ground. GTM Uncensored finds the operators actually in the seat and digs into what's true in today's GTM, not what sounds good.
Every guest is currently building a company, leading a revenue team, or running a GTM function inside a real business. During the show, Adam and Dale push the envelope until the real story comes out.
The show goes where most content won't: The motions that determine whether a company stays in business, or goes under.
GTM Uncensored is built for B2B revenue leaders at $5M–$100M ARR who are accountable to a number and need a real-world playbook, not philosophy.
Every episode ends with a Monday Morning Move. One specific action you can take this week, and a series of Uncensored Questions where listeners get unfiltered answers from people who've actually been there.
What we cover: Pipeline & GTM motion, post-sale architecture, CS & retention, NRR/GRR mechanics, RevOps, AI in the revenue org, executive branding, and more.
Your hosts: Adam Jay and Dale Zwizinski are co-founders of Revenue Reimagined. They didn't build a consulting firm. They flipped the fractional CRO model because strategy without execution doesn't move the needle. The questions they ask on air are the same ones they're solving inside real companies right now.
GTM Uncensored is the GTM conversations nobody else is having.