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Frederick (Fred) Vallaeys is a Silicon Valley entrepreneur, author and leading influencer in pay-per-click search marketing. One of Google's first 500 employees, he helped pioneer PPC marketing as the company's first AdWords Evangelist and is best remembered for his work on Quality Score.
Today he serves as the Co-Founding CEO of Optmyzr, a leading and award-winning PPC management platform. Fred was recognized as Search Marketer of the Year for 2021 by Search Engine Land.
After publishing his first book, "Digital Marketing in an AI World: Futureproofing Your PPC Agency" in 2019, Fred is currently working on his second book, "Unlevel the Playing Field: the Biggest Mindshift in PPC History," about how to use automation to gain a competitive advantage.
Listen to the episode to learn more about how keeping track of the new ways of searching can help you establish the right messaging and themes in your ads.
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Show Notes
Here are some of the key topics that Fred and Paris discussed in this episode:
• Google Quality Score & its importance for ad rank
• The new ways to advertise on Google with Performance Max campaigns and Responsive Search Ads
• The impact of automation on how to optimize search marketing campaigns
• Ad Creative optimization with AI Image Generation Tools
• What are the skills you need to become a Google Ads Expert today
• What is value-based bidding
• What is the biggest mind shift in PPC history
Guest:
Optmyzr
See more:
Hop Online
Paris Childress
LinkedIn PTM Page
Mentioned Resources:
2019 Book, Digital Marketing in an AI World: Futureproofing Your PPC Agency, Frederick Vallaeys
2022 Book, Unlevel the Playing Field: the Biggest Mindshift in PPC History, Frederick Vallaeys
DALL·E 2, AI Image Generator
Creators & Guests
What is Paris Talks Marketing?
Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀
Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners.
Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing.
Join us as we share insights on testing new tactics and uncovering the latest developments from digital landscape giants like Google, Facebook, and LinkedIn. Tune in and conquer the SaaS market today!