Attributed - A podcast by Dreamdata

Discover how Marketing Operations (MOps) can supercharge your marketing efforts in this episode of Attributed with Noah Charak Founder of Checkpoint Go-To-Market Consulting.

We’ll unveil the 5 essential rules to optimise marketing efficiency and unlock greater results in today's B2B landscape.


- Consider attribution before you feel you need to
- Having an inbound/outbound flag is key to understanding your early funnel
- Well-defined lifecycles will save you in the long run
- Codify data imports / create rules around how data enters the system so you don’t lose track of your leads
- Have a sequence in place for all leads coming in


Follow Noah Charak on LinkedIn: https://www.linkedin.com/in/noahcharak/
Follow Steffen Hedebrandt on LinkedIn:  https://www.linkedin.com/in/steffenhedebrandt/
Visit Checkpoint GTM:  https://checkpointgtm.com/


Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

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🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Creators and Guests

Host
Laura Erdem
Sales Leader at Dreamdata heading the Americas team as well as a marketing enthusiast. Known for her innovative social selling strategies, she grows her yearly following by 100% year over year, currently at 26000.
Guest
Noah Charak
GTM Ops Expert | CEO @ Checkpoint GTM GmbH | Rev Ops Project Management and Consulting | Certified HubSpot and Salesforce Implementations

What is Attributed - A podcast by Dreamdata?

Welcome to Attributed by Dreamdata, the B2B marketing podcast for marketing teams looking to master growth. Every week, we host experts from the B2B go-to-market space to discuss digital marketing strategies, B2B podcast marketing, and revenue optimization. Whether you're lead gen or Ops, join our marketing podcast interviews to learn how to fire up revenue and solve your biggest B2B marketing challenges.