All right, welcome back to Healthy, Happy, Wise, Wealthy. On this episode,
Mary has a cough. And also I am. And you're going to maybe hear
it through this. But, but I'm here today with Matthew Noble
with the Practical Practitioner. And thanks for coming on, Matthew. I appreciate it.
Tell us a little bit. Basically this is a company that you
founded that is about supplements and supplementation
for the diet, but it's, it's just taking it to a whole new
scientific level. And I did look at his, his, his website is the Practical
Practitioner. So I look through it and it is definitely
built for clinicians and people that are a little bit above my pay grade. But
we're going to talk about it and talk about what it means for the everyday
person and the value it brings. So tell us about it, Matthew.
Absolutely. Thank you so much. I'm really glad to be here and honored for the
time. Hopefully I can bring value to your audience.
So the Practical Practitioner was born out of a couple
of different fires. My love and
passion for proactive healthcare came from
not only my personal journey with cancer diagnosis.
In 2016, I was actually diagnosed with stage 4
metastatic melanoma. And that is not the worst cancer by
any stretch, but it was bad. I was very
clearly told if I don't go through chemotherapy that I would more,
more than likely die. Of course, I said, well, that's absolutely not going to
happen. Through that journey, all of the,
you know, traumas that I had from my
mom suffering from lung cancer and watching her go through
chemo and surgeries and, you know, it didn't help her life got
worse. There was no way I was going to
revisit that trauma through my own journey. And so.
Being a master personal trainer and certified certifying personal
trainers with my partner Mark McCoy with the UTA,
I said, well, I know a lot about this stuff. So I really started
digging in and I got really hardcore into science
of nutrition supplementation, proactive healthcare
protocols, anything I could do to avoid having to go through
chemo and chemical drugs and the typical health
care, AKA sick care system, I didn't want to manage it and I
didn't want my life to get worse. I wanted to get rid of it. And
so through my research and protocols that I just
took upon myself to jump into. Thank you. Good
Lord. I have been completely cancer free for
about 10 years now and I've had zero treatment. I did
zero big Pharma treatment. And I'm not here to.
You know, to, to, you know, drop stuff on, on
Big Pharma. Although I probably will, but there'll be context to that.
So that was the main focus for me to get in to
that space. And in doing so, I found a really
big Grand Canyon problem through
practitioners. Through
chiropractic, functional medicine, you know,
osteopaths, naturopaths, even MDs that are more proactive
minded, you know, that aren't just trying to shove drugs in people's mouths.
And so I was able to really kind of marry those two
passions together. And that's where the practical
practitioner came from. And
what that is is it's mindset, it's
protocols, it is scientific,
it is technology, it is psychology.
And it can get very, very in depth and very,
very complex. And I simply, I make that very
simple. So that's kind of
where that came from. And I am on fire about it.
And I am so lit up. And I say, you know, my
mission statement with the utmost pride, and I don't say
it with any arrogance, but all the humility in the world because I want to
change the industry of healthcare and actually make it healthcare
and change the way that, that people are, you know, treated,
diagnosed, and the power we want to give
them the control back over their own health. Like I took control over
my own health. I did things that I knew I needed to do.
And so I guess it's a metaphoric middle
finger to the status quo of sick care in this country. And I want
to do nothing more than to change that. Yeah, I love that.
I, I didn't realize. So you're. I had a father who died of,
of cancer and some relatives also. So that's
a hard, that's a hard road to, to be down. So. And I don't think
I knew that you had a cancer diagnosis too. So. Yeah, that's,
that's probably for some people. That's going to be
really dramatic to hear you. You basically healed stage 4
cancer without any of the normal
medical protocols that are out there. So
I love that. That's very interesting to me that you
have a psychology component to this also. I'd love to hear a little bit more
about that. Absolutely. So I have.
A little thing that I call identity crisis. And
when you wear a hat for so long and it's ingrained in who you are,
it's hard to break free from that. Right. So what I've
discovered through working with all the clinics that I work through and with
across the country is that there is this
amazing servant heart and that comes
with this ingrained level of altruism that
you just can't learn it, you just have it. You either just want to help
or you don't. And because of that
I learned that a lot of the identity is lost when, you know, the
quote unquote white coat is taken off. Who are you?
And so many struggles come through those clinics of, you know,
they're great doctors, they're great providers, they're great healers,
but they're never taught how to build a business. And when their business
is suffering, their care suffers because they can't impact
the patients the way that they truly could because their business is
just making ends meet. And so they're distracted by all the
stressors. It's what I call high functioning burnout.
They are. And I won't get too in depth
on the history of these things, but in the schools they are
taught to chase certain protocols because that's what's best for
the billion dollar companies that are teaching it right. So
they're taught certain things and it's just the way that it is. And
I am here to break that mold because it isn't just the way it is
anymore because we're breaking free from that and we're giving the patients
back their health and we're giving the practitioners back their practice.
Yeah, I really, I, I resonate with that in the fact, I mean I'm
not a practitioner, but I do help with the work
that I do with helping people basically with advertising,
small clinics that are private pay. I have a lot of those.
And some who have been on here. And I know it's tough
and I've also heard from doctors, friends
and some family members that it is tough to
make money with what insurance pays. So I
think, you know, the people that are making money in medicine,
you know, a lot of them are insurance and then
the pharmaceutical industry. And it seems
as if more and more hospitals, clinics and doctors are
struggling. So is that something that you've kind of seen also
with your work? Yeah, I have, I have seen that firsthand.
I have gone into the history of it with the AMA
in the early 1900s and, and all of those things, all the
lawsuits, all that stuff which I have in, I actually have a, in a blog
on my website. You know, this
is, this is not necessarily just about money, but
you know, like my partner Mark always says, if you can't afford your mission, you
have no mission. If you can't keep your doors open, if you can't function
without worrying about every door dollar, how are you going to
impact patients? So our
mission is really simple. My
first goal is 3.5 million
patient lives impacted through clinics across
America. And doing that is going to
generate over $2 billion back into the
proactive practitioners clinics. Taking that money away
from big Pharma. Now, now here's how we do that. We
don't complain on social media. We don't lobby with politics. We don't
cry about insurance. We go and get into action and
do something about it. Because the only way you change that problem
is by taking the money away from them. And that is what we're trying to
do with this program, is we're simply empowering the patient
to take back control. And when you do that, that money's
going to go where it should go instead of back into the problem.
Yeah, well. And I think a lot of people. Well, and I have been
one and I've said this on the podcast, but, you know, my health journey in
my early, like, I was 23 when my health broke and didn't realize for a
long time afterwards it was Lyme disease. But there was really no
protocol in, in regular medicine for it. So the only thing
I could do is go look for other things if I wanted to be okay.
So I think there's. I am definitely not the only one who's had that feeling
of if I want to be okay. I got to go look for
supplementation. You know, all these things I've, I've had on the
podcast with a red light or the cranial sacral therapy, which Jamie does,
or going into the emotional side of it and something. So
supplementation is something we really haven't talked a lot about.
So tell us with. I know there's such. You are. So
this is, this is not a typical supplementation. It's kind of a
dumbed down word to use because it's what we understand from what I'm
understanding. Yeah. So tell me a little bit about the process
of that and what it is that you do. Yeah. So the,
the nerd term we can apply to it would be cellular
optimization. And that is. That's a broad stroke because that
can mean a lot of things. So when you're working in a cellular biology and
cellular function, you get into the cell and
then you work out. Traditional medicine, AKA sick care,
works from the problem or the symptom down. Right. So
when you're going into the body and you're using genetic
testing, which is what we do, we use genetic testing to learn about how your
body's processing, using and distributing different types of
things. Okay. And before I go too deep into that Understand
that food is medicine until we poisoned
our medicine, right? So let thy food be thy medicine.
That's exactly what we're going back to. There's a lot of little
caveats built into that. But what we're doing is
taking back what used to be and making it the future again.
Because that is how we are healing our bodies through all of these
mechanisms because we're allowing them to do what they were meant to do.
So we use genetic mapping in a variety of different ways
and that way we get the data so we can implement what we need
to do for that individual person. So I can take a genetic
map of you and dictate what needs to be done based on
what those SMPs are going to tell me, what those different alleles
are going to tell me. And I know how your body is working, processing and
distributing those types of things through your body. That way we can
precisely dictate through our platform how things need to be
designed individually for you. That's going to tell you what time
of day you need, how much you need and all of those types of things.
Through those things you're going to be able to notice a
variably difference because your body is now getting the things
that it needs to function properly and stop all of the things that it doesn't
need. So when we are able to really dig into
that stuff, we have a private library
of thousands upon thousands of third party peer
reviewed studies that we reference. We also do use AI,
we don't actually build anything. The science does.
We simply put the two things together. We get the labs,
we get the testing done and then we apply that into the program
and it does its cross referencing with every nutrient and drug
interaction in the world. It's called pharmacology or pharmacological cross
referencing or pharmacokinetics if you want to be a nerd. And then
you like, you can't take this, right? Have you ever taken, you know
like a lot of people in America are taking statins for cardiovascular health and
it tells them you can't even eat grapefruit. I can't
eat fruit. Because you're a drug. That doesn't make sense. Why?
Because grapefruit is going to cause that drug to
interact at four times the pace. So
what we want to understand is that we are
being told that we need to take more chemicals and drugs instead of actually
using the things that are going to help us. Right. And so there are
contraindications between a lot of nutrients and different drugs. And so we have to
walk that line legally. So we are going to make sure that we're going to
keep every patient and every doctor safe and cross reference those
things to every extent that is known and make sure that you're
only getting things that you need and nothing that you don't, nothing that could harm
you. So we're being very, very prudent in that endeavor
and making sure that we are precisely attacking everything that
we need to in the cell from a proactive approach rather than a
reactive treatment. Right. And I know, you know, in our space, I
can't legally say anything, diagnosis, treats, cures, cancer, anything
like that. And I'm not saying anything. But what I am saying is that we
can identify things and we can address them from a different side of the
coin. And there's always, there's always
three sides to a coin, right? You've got the front, the back, and then the
ridge. The ridge is right. That ridge is a side.
That's where I live in the science, the tech and the finance.
Because there's three sides. And that middle is such a small
little portion of the community. And
that's where we're going to make that change. Because that rig
tips the balance of the coin. That's a good analogy.
I like that analogy. So just so everyone kind
of understands you, they can't go directly to
your company and have this testing done. They need to find a practitioner
to do it. Correct. That's the way that we have the model designed because
we want to make sure that there's oversight and people aren't blindly just doing
things. And, you know, with HIPAA compliance and things like
that, we want to make sure that we're keeping everybody safe and people aren't
blindly doing things. There are a lot of things out there that you can buy
on Amazon and, you know.
Certain quote, unquote influencers that'll sell you stuff
that you probably shouldn't be touching.
But you, you're going to want to find a practitioner that we're working with. And
I do have a list of those on the website as well. Or you can
always just message me through the website and let me know where you're at and
I'll find somebody. Yeah, you know, we are. If you have a
favorite practitioner, you can also tell them they need to get a hold of you.
Yes, that's for sure. Another way. Yes, that's for sure. You
know, so we are really, you know, just trying to
carve that path and, and we're pioneering all of this stuff
throughout the country. I mean, and it's still fairly new. I mean, we're really only
about a year into this endeavor. Oh, wow. Very
new. This has been a passion project, but it's been a lot of
time, you know, coming up with things, testing, making sure
things are where they need to be. And you know,
we, the last thing we want to do is go into something prematurely and
not be able to be who we say we are and also not be able
to deliver what we want to deliver. And so, you know, efficacy
is everything, reputation is everything. And we're not going to come to the
market with something and offer something that we can't put
110% efficacy behind. Yeah, I love that.
Matthew, what was your background before this? So I was
actually a master retired personal trainer. And
so with that, you know, I obviously knew
the anatomy, movements, nutritional type things and performance. And so I
really kind of fell once the, you know, you know, my mom passed away from
cancer and I got, you know, my diagnosis and just, I started kind
of seeing all these things and the dominoes were falling and I'm like, I,
I have to do something here. If I can just change
something, I have to do something. Because I felt like the system
just completely failed my mom. And you know,
I've watched it fail so many other people, other loved ones,
you know, friends, family. And I just couldn't take
it anymore. And I just realized like, I have to do something. I don't know
if I'm going to be effective. I don't know what I can do, but I'm
going to do something. And so I
thought, well, I don't want to be like everybody else. I'm not going to be
a sheep in the herd. I'm not going to sit in the corner and be
quiet. I feel like there's so
much more that can be done. And if I
can impact other people's lives, how can I impact the
most people? I can personally only influence and
impact so many people, right? How can I
bring this to millions
doctors? Doctors have thousands of patients, right?
Okay, how can I now impact millions of
people's lives through other clinics? Okay,
great. Now how can I make it beneficial for the
clinician as well? And so those two thoughts come
together and saying, okay, if we can teach a protocol
on how to maximize and optimize
cellular health that helps the patient, and then we can
build a system that's going to build.
Financial abundance through this entire mission
for those practitioners, then it's a win win. And that's
exactly what we're doing right now. Which is, you know, the other part of
this podcast, aside from wellness, is entrepreneurship. And so the story
you just told, I feel like, is a beautiful entrepreneur story
founded in. From what I, you know, because you're not that old, so in
2016, so you're. You're at the gym all
the time, so you're obviously in shape and young and you get
cancer. And I feel like that's, That's. That is the
problem with. With where we're living right now. It's like you shouldn't.
Who should be. No one should be getting cancer to begin with, but certainly not
young people, in my opinion. Right. So some
things are going really wrong. Yeah. For this to be going on, I'll.
Tell you where I really figured out where I got it from. Right. It wasn't
anything I was doing other than I didn't
realize that I fell into the trap. And I live in
Florida. It's hot. I am European descent. I'm
very pale. I burn easily. I turn pink. I will tan
eventually, but I burn very easily. So what am I doing?
I'm slathering on sunblock left and right so I don't get
burned. How do I get cancer if I'm blocking the
harmful sun? Right. Makes no sense.
So clearly it wasn't the sun that did the problem. It was the sun block
and all of the stuff that was in it. And I was using organic sunblock.
I was supposed to be good. So obviously
something's really wrong with that type of thing. And that. That's a whole
nother podcast episode, I'm sure. But
we can certainly agree on is that, you know, the government and
big corporations certainly don't have our health in mind when they're
coming up with these things. And 90% of the stuff that's in the market,
you know, oh, it's healthy. It's not, you know, they're trends. It's
marketing hype. You go to look at Cheerios. Oh, they're heart healthy. According
to who? The people. The Heart Foundation. Right. Ama.
They're selling you these things because it's beneficial for them.
Again, that's a rabbit hole I won't go into on this particular episode, but. It
is a rabbit hole for sure. But, yeah, I was at the grocery store today
for just wanting a little bit of a. Because I had a cough. I
want to, you know, just something to. A lozenge. Yeah. And
I'm like, do they all have to have citric acid? Because then I, you know,
because I had learned that citric acid was GMO mold. And
so who knows? It's citric acid is GMO mold, and I didn't want to suck
on that. I'm glad you brought that up, actually. What I would. What I would
suggest to you is get some whole garlic cloves and smash it
and let it sit there for about 10 minutes. Put it in some honey and
then use that. That will work you wonders. I, you know, I love
that. I actually did that last year. And, like, so when I first got this,
I was like, you know, eating the very last, last of it from
last year. And I need to go do that again because
I have those two things. I need to put them together. Yeah, it does work
really, really well. Yeah, thanks for reminding me.
Absolutely. And the key is smash it and let it sit so it
activates the enzyme, because if you don't, it's not going to work quite as well.
But, you know, to that point. So you're 100% correct on citric
acid. And that's. That's a really, really good point. Most of, and I
say most because it's not all, but most of the citric acid in the
marketplace is derived from mold spores. That is 100% correct.
But there are companies that don't want to use stuff
like that, and ours is one of them. And we do use a citric acid,
but it comes from sea kelp. It does exist in nature. It's just
that it's not. And companies are taking every route they can to say, well, let
me cut corners, because this is $0.12 and that's
$12. So we're going to take the mold spore and hope no one
figures it out. Well, here's the thing. America's figured it out. America
is waking up and they are sick of that. And
so everyone is. Now, they've been taught to just follow along, and now
everyone is asking questions and they want to know all these little details. Details.
And I love the transparency of things like what we're doing.
And there's not a lot, if any, that I know of that are going to
be able to be as transparent because it's not cost effective.
So, yeah, the mission's expensive. It takes time and it
takes a lot of money to be able to do what we're doing. But I'm
telling you this, we're not going to compromise on it, and we're going to keep
doing what we're doing. Yeah, that's awesome. So if someone is like,
well, what do I do? How do I get tested? Like, what happens? They Find
a practitioner and then, then what does the testing look like for them? Yeah, so
we do genetic swabs, right. So everything we do is a cheek swab. You're
going to take your genetic DNA makeup, put it on the cheek swab, let it
cure, put it in the tube, send it off to the lab and you'll get
your genetic report in a couple of weeks and then we can go over what
that data means and how to implement it. You know, we
do use AI, it cross references those things. We've made it really, really user friendly
for the practitioner so that they don't have to become geneticists and molecular
biologists. Because let's be honest, it's not a passion for a lot of people.
But if I can get you the results without having to learn how to do
all that stuff. And that's kind of what we've designed through all of these things.
You know, the website alone with the database and everything like that.
If, you know, I mean it would be, if you tried to build it today,
it would probably cost about $10 million cheapers. So
it is really, really in tune and it Cross References
3500 White Papers A month. So as science evolves,
so does our program. Every time something new comes up, comes out and
it's verified, it's added or taken out, if it's
something that this is no longer functional, we've got something different.
So it's upgraded and updated every month with the
latest and greatest. Yeah. So is this the papers
you have on there? So it's both, I'm assuming both pharmacology and kind of,
I don't know what to call it. Natural science. Is it kind of both? Yeah.
So everything that we have on there is going to be based in nutritional
responses and any type of pharmacological
interactions. So if there's a nutrient drug interaction,
if there is a white paper with peer reviewed research
on this nutrient does that. It's in there.
Nice. I love that white paper. And if it, and this isn't animal
study stuff, this isn't preclinical, this is third party peer reviewed
research. It is verified science. So good science,
not, not the trust, not hype science, not
hype science. Yes, TikTok trends. My
goodness. Please stop following TikTok people
that are telling you to take all of these things.
Oh and see, you're saying that right when I've decided I might get on TikTok
and sell stuff, but I will not sell
supplements that are bad. I'm gonna say that right now. Yeah,
I'm just being a little silly. So, okay, so for the, for
the, the people, the clinicians, the practitioners that,
you know, they have the client who does a cheek swab and then they. What
are the, what are the practitioners? Get back.
So, I mean, they're getting, they're getting the data, obviously, to be able
to individualize their care for that patient. So they know exactly
what to do, how to do it, when to do it, where to do it,
and all of those things. So, so it makes their job a lot easier because
they don't have to spend hours upon hours doing all that research.
It's all done for them. It's literally
a few clicks of a button. And it's not
magic, because nothing in this world is really magic. But it's pretty close.
If we could wave a Harry Potter wand, it's pretty close to that
in a matter of six seconds. It analyzes 7,000
algorithms and it accesses over 13,000 research studies. And
it says, here's what this science is saying for this
person based on these genetics,
lifestyle, family history, all of that stuff. All what we call
KPIs, key point indicators. It takes everything that we know
about you and it designs it based on that, because that's what
science says you needed. That's, that's
fascinating. What a great use of AI, too.
I've had a, I've had some talks about AI here and I, I've
done so much training on AI, use some AI,
worried a bit about AI, depending on how it is, it's going down. But
every tool is bad, depending on who's using it. Or it's good, depending on who's
using it. Right, exactly. I mean, like, I, I used this reference
the other day and I'm like, a hammer could be a great tool to put
a nail in a board, or it could be a bad tool for somebody to
use it to harm someone. It's not the tool, it's the person using it.
Yeah. So everybody freaking out about AI. It's like, well, if
we don't corrupt it, then, you know, everyone's
got that Terminator brain of, oh, gosh, you know, the machines are going to take
over. I mean, I'm. That might happen if in some day,
it's not gonna happen in our lifetime. And I'm quite frankly, not worrying about it.
I'm going to use this to impact people as best as I can.
Yeah. Yeah. Mostly for.
Yeah, there's some, there's some things I'm worried about with just like, you know, like
intrusive you know, reading of things they shouldn't do and
privacy. Privacy things, sure. But outside of that. Yeah, I'm not
so sure that the robots are going to take over anytime soon. I mean to
me it's just like, well if you don't want, you know, we'll just use Chat
GPT. If you don't want it knowing things, then don't talk about it.
Don't talk about personal stuff on there. Use it for what it was meant for.
Don't tell it your deepest, most inner thoughts and you won't have to worry about
that. Yeah, yeah, that's, that's very true.
I'm a Chat GPT fan for the most part. I love it. You know, I
can tell you this, I love to learn and I love to teach.
I do not have the attention span to sit there and read books. So when
I see something I'm like, oh that looks like a really good book,
I'll take a picture of it. I upload it in the Chat GPT and it
summarizes the book for me. I get all of the good stuff without having to
sit there for two, two weeks and read the book. I get it in six
minutes and I'm done. It actually reads it to me because it's voice actors.
Yeah. For people like me because I don't have the
attention or the time quite frankly to sit there and read that book. I
want to learn something and take it and put it into action as quickly as
I possibly can. Yeah. And I like things like audible for that reason too.
You can listen to a book while you're driving. We're all driving too much, so.
Yeah. Okay, so back to my questions here for you. So when
the, when the clinician, practitioner, doctor
gets that stuff back, what is is it? It's a list
of like recommended supplementation. A list
of what, what is on there? So on the genetic
report it's going to tell you certain processes. Right. So we'll just take MTHFR
because that's trending all over the place now, you know, thanks to
Gary Breca, it's been a while. And
explain, explain what that is for everyone if you would like. I've heard it but
I'm like, I'm not sure how if I could really regurgitated.
So. So MTHFR is a process
in the body that covers over 250 different
potential outcomes. It is
a folate. Right. So it's methyl and a tetrahydrofolate
reductase. Right. Any nerds out there? MTHFR
that just happens to be the way that it looks. And certain people call it
the you know what gene, because that's what it looks like.
I actually had that on here, which is why I had these made.
Okay, cool. So this is a play on that bmi.
Yeah, the BMI. Because every time you go there and you're just like, oh, well,
you're. You're obese. Like, you know the
BMI chart. Please, if any of you ever listen to that, please don't. It's
absolutely ridiculous. It doesn't tell you anything other than your
relationship with gravity. It's completely useless. It doesn't tell you your body
composition. And so that's where this brand was launched because
of that. And so. Oh, it says, I just.
I couldn't see the whole thing. So it says, Morbidly O'Beas -tah 24.
It's in your genes. It's energy.
So it reads like in your jeans, Mother. Right? Yeah, yeah, yeah.
I haven't built that way, but I made this design to look like
a 2024 political poster because
it makes people look at it. It's just an attention. I don't care about
any of those things. But it makes people read it the other day
and the people were like, what's your shirt say? And I'm like, yeah, it says
this. And like, what's that mean? And I told them and they're like, oh, man,
that's a really good idea. Very catchy. So that's another
brand that we launched, you know, kind of through this whole thing as well.
But yeah, so. So you're going to get genetic
insights on a report, and it's going to tell you how that patient is. Is
processing things. You simply take that data, input it into the
platform, and it's going to take that science, it's going to do its magical thing,
and then it's going to give you all of the things that they need and
it's going to build it, design it, and it can ship it right to their
front door so you don't have to touch it. You have no cost, you have
no expenses for anything. You get access to all that stuff and it
ships it right direct to consumer. And you can put an FDA label
on it because it's unique. It's in the box of what's in it.
So, like, we will have, like, this is just one
example. But, like, you'll get pages like
these and it'll tell you lights kind of sucks. Right. But you're
gonna get this. Yeah. And it's going to Tell you
everything that's in it. Okay dosage. And it even has
what's called chronobiology built into it because your body is going to use,
and everybody's different on these types of things, but your body is going to
use things better during the day or sometimes at night. Right?
So you have chronobiology and your circadian rhythms are built into it.
So for instance, a lot of people are up in the morning and they're taking
Omega 3s with breakfast. Well, your body doesn't absorb them that well because
they're soluble fat. So you need to take them at night. You'll get 10 times
better result. Same thing with vitamin D. You get up in the morning and you're
popping a vitamin D pill. Well, if it doesn't have K2 in it with cofactors,
it's not going to absorb. Right. And vitamin D isn't actually a vitamin, it's a
hormone. So you need to take it at night. So you take your vitamin D
right before you go to bed, you're going to get a much, much larger effect
from it. So interesting. All of these things are
factored into that. And science knows that you need that. So it'll tell
you what you need and what dose and when to take it. And it'll be
all built out for the patient. So the doctor doesn't really have to do a
whole lot other than give them access to it, plug in the data and
let the platform build it for them. It's really a lot of the
doctors I work with, they call it functional medicine made simple. And it really
is that. You know, it does all of the heavy
lifting for you. The legwork is done. You don't have to stand there and figure
out, you know, interactions for four hours per nutrient. By the way,
with every drug on the planet. There's a lot of drugs on this planet. It
is insane. So, you know,
to, to answer your question, what does the doctor get? They get data, they
get the program completely built. They get increased
patient outcomes, and they get the most happiest patients
on the planet Earth. And as a result of that, and they're making extra money
by doing that anyways. So I look at it this way. When I was
training, I didn't want my clients going to GNC and taking
advice from some kid that doesn't know anything. I wanted to control
that. Well, when they're not with me for 23 hours of the day,
I can't really control what they're doing. Now I can. And it's the Same
thing with proactive healthcare. I want to give you the power to control what
they do when they're not with you. So if you give them something
that's going to work 10 times faster without having to
burden yourself, now you can take all of those
patients that you're seeing. Instead of doing a revolving door of 10, 12,
15 patients an hour, you can cut that down to three or four and
actually spend time with these people and 10 times more
money. So the business model we have that really fleshes all of this
out is going to be able to increase their income.
You know, and, and everything is arbitrary, depending on how things work.
But I use an example with a
baseline, and at a hundred patients,
you're able to access this out. You're going to increase your clinical
revenue by over 250% with zero
insurance reimbursements, with zero lead
generation, and you don't have to chase patient volume just to make ends meet.
You can go home and spend time with your family, because you're not chasing a
dollar, you're chasing a mission. One of the
main things that we have this built for is because at the end of the
day, you don't want to be a prisoner to your four walls and locked into
that business and locked into that clinic. Yes, you
want to serve patients, but at what cost? Your own health.
Guess what? If you go down, who helps them?
Yeah, and I've had a couple private pay clinics
on here. So Jamie Pribyl, with Healing
Hands Physical Therapy and Bodywork was on here. And of course, you know
her, and she. She has this. So.
And I was, I was going to mention that because I know the
reason she talked on the podcast about this was that the reason
she's not taking insurance is because it's just like,
you can't do good patient care the way she would want to do it. You
can't just sit there and work on a patient. It doesn't. Insurance won't
pay for that. They'll pay for a very, very short session and
someone who doesn't make much money doing the exercises over
in the corner, and you can kind of keep an eye on them. But you
have to be doing two things at once. Working with one patient and
keeping an eye on the other person. This was. I'm paraphrasing what she said
as best I can recall it. So I know that
the worst phrase in healthcare is not
medically necessary. Well, who decides
what that is? Insurance? Not doctors. Yeah,
exactly. And that's. That's, I think, a big problem.
It is a Big problem. And so that's why a lot of people are switching
over and. Yeah, I mean, and Jamie's great. Her model and her mindset are
so transcendent of what most people are doing, especially in
PT, because she's doing things differently
than any other clinic that I've seen in that industry.
And I can tell you this, it's only going to get better. We're just
getting started with that. But the approach
has to be about the patient. And so many
of the models can't be about the patient because of, like, what we said
a few times is, you're chasing a dollar. And I see,
you know, clinicians all over Facebook and social media, you know,
oh, I saw a thousand patients this month, and I'm like, that's great,
but that's not the flex you think it is. No.
Yes. You got to help a thousand people, but at
what cost? At a hundred hours a week, you don't
see your family, you can't do anything. You're exhausted. We all
know how nurses, and thank you, God, for you, nurses. Yeah.
The worst health in health care because they're so burnt out.
They're smoking, they're eating absolute garbage, they're drinking sodas
because they don't have time to take care of themselves.
So if you can't take care of you, I call it airplane syndrome. Right. You
ever get on a plane and they tell you, you put your mask on first.
You can't help anybody else if you can't breathe.
Yeah. That's the world we're in right now in healthcare. It's
being suffocated by insurance regulations, and we need
to put our mask on first so that we can actually make that
difference. Yeah. And then just this.
And I'm not calling out any particular person in general, but I just, I
do remember, like, when my dad had chemo and at the hospital, they're
just offering him soda and just the most nutrient
lacking food. And it's just as if
there's a belief that it doesn't make any difference. Yep. And they call
themselves dietitians. I have had many, many run ins with hospital
dietitians, and it was not a pretty sight.
It is abhorrent for someone in that position to deliver
what they consider to be okay nutrition for
somebody that is dealing with any type of medical issue.
Yeah, it's. It's. The disconnect is. Is astonishing
to me. It's astonishing in all the wrong ways.
Yeah. And I, And I really blame. I don't blame the person. I don't
think it's intent. I don't, I don't find it to be malicious intent
even. A lot of people are blaming doctors for a lot of things. It's
not doctors. I don't think so either. So
this is a wild, wild stat. Right?
Do you know how many credit hours Traditional medicine gives
MDs in nutrition? Right. One, maybe.
Right. For credit hours. Four credit hours. You
know how many credit hours they get in pharmaceutical drugs?
A thousand? I'm not sure. 38. Okay.
I'm way off. Yeah, yeah. I'm way off in those programs. Not a thousand.
Okay. Really? Medical school in general, the whole thing would be about
140020 roughly.
So, you know, when you're getting, when you're given, you know,
38 credit hours on drugs, pharmaceutical drugs, and
four on nutrition, and they tell you, oh, check with your
doctor. Why? They don't know anything.
Why do I need to check with them? Check with your doctor before starting a
healthcare regimen or a nutrition plan or exercising. Why?
They don't know. It's not. Because they don't want to know. They're never taught.
Well, and I, and you know, I have dear. I have clients that are
MDs. I have dear, dear friends that are MDs
and family members, MD. Are saying to be MD.
And you know, I think that, you know, I know I had
one friend kind of whisper to me, she's like, this is
incredibly embarrassing, but I'm. And she had cancer
and she's like, I don't, I don't know the nutrition.
I'm working with a nutritionist because I wasn't taught it. And I just,
I was like, I mean, I've heard that. I know. Yeah. You know, and these
are people. Such good people. Such good people to her
for admitting that. Because that's a big deal. Yeah. And I mean,
but everyone, like, these are all such good people. Right.
So most of them are. They just don't know any better. They're a victim
of the system, just like the patient, you know, they're. They're just a cog
in the machine of billion dollar revenue. And so, you know,
when you look at the, the food and all of the things that happened in
the 80s and how things have gone. I was thinking this the other day and
you go to the grocery store and you're like, man, you remember when you could
just go to the store and just buy chicken and just buy beef and just
buy eggs. And now you got 46 categories
of, you know, oh, I need pasture raised, grass fed. This, that and the other
And I'm like, why is there any other option other than that
in the first place? And then you look to the answer of well, because that
way they can feed you more drugs. The whole point is to get you sick
so they can feed you more drugs so they can make more money. Right. You
always hear there's no money in cures.
Well, there's a terrifying amount of pesticides. The amount of
pesticides is, is and it's getting worse. And
the FDA and EPA are just clearing more p, you know,
pfas and it's, it's not, it's not
sane. Yeah. The amount of stuff going on, you. Know, the definition
of terms is something like a lot of people don't realize too.
The definition of terms is also tainted. You know, I was explaining,
I think I was actually talking to Jamie about this the other day. And you
know when you look at grass fed beef. Right. The
definition of terms, oh, this is grass fed. Okay, but for how long
and when? Right. Usually it's for the last two weeks of
their life. It's grass fed, it's grain fed all the way up until legally
I can say it's a grass fed because of xyz, pasture
raised chickens. Right. You ever looked at what one of those actually says when
in your, your grocery store? And it tells you that they're pasture raised
and they're free range and they have 103
square feet of amazing earth to live on. That's not a
pasture. But here's a, here's
one that really got me. You got farm raised
fish. Absolutely garbage. Now you've got wild caught
fish and people are out there buying wild caught fish. Well, guess
what? The food industry realized that people want wild
caught, but it's just too expensive. So you know what they started doing? They started
building fisheries in the middle of the ocean. So by definition
I can say this is wild caught, even though it really isn't. It's a farm
in the middle of the Atlantic that is technically wild caught.
I have not heard that one. These are the things that go through
and the deception over Americans health. And it's worldwide too.
But America is by far the worst. You take, oh, it's just a sewer.
You see the example of ketchup all over the place. Why does ketchup in this
country have tomatoes? Salt, sugar and spices. And ours has
all of these just insane things. Yeah, it's
tomatoes. What are we doing? So
because of that we have to try to take a stance and really empower ourselves
to be able to get away from those things. So going back to the
mthfr, it has become more and more prominent
that it's an estimated about 80% of Americans now
have some deviation in there. There's two alleles and those
processes are going to be responsible for a lot of things. The big
things are going to be cardiovascular health,
homocysteine levels, fertility, cancer,
brain health, mental degradation, Alzheimer's, early onset
dementia, those types of things. MTHFR can influence those things.
A lot of people have toxic buildup because
of GMO seeds and then they're spraying these synthetic folic
acids, right? You ever seen a food that says enriched or fortified,
mostly grains, pastas, bread, types of things? Well, that means
that they're putting vitamins back into the food that they stripped
out of it because of the processing. The problem is the vitamins they're putting
back in aren't what was naturally in it. And now they've got these synthetic
things floating around in there, microplastics and a whole host of other
things. Well, if your body is deviated
in mthfr, you can't process that because it's
not natural. Your body is building up toxic levels of
these things and guess what, it's like a volcano. When your liver
can't process these things, you get toxic load buildup and then you start
getting all kinds of issues that are going to come out in some form.
So looking at things with folic acid, you need some type of
natural version of that. And so one of the things we take is, you know,
different types, but we use L methylfolate. A lot of it is
phosphate brace and things like that. It's its natural methylated form.
Folate is its natural form, but your body can't use it. So you have to
put it into your body. It goes through its cellular process, breaks it down into
methylfolate, and then it can be absorbed into the body. Ours are
already ready and they're bioavailable that way so your body doesn't have to go through
that stress. So there's a lot of stuff out there with
Gary Breca and talking about that methylated vitamins. The only thing
is, is that you need to know what you need. Because if you're blindly just
taking a bottle of stuff that they make because it's one size fits all,
it might actually do you harm. You can over methylate
and over methylating is actually worse than under methylating.
Interesting. Go down that road. So I
don't know about that. Can you tell me more about that? Like what does that
mean? Like taking. So your body is going to use
B vitamins for a variety of different things. It's going to basically be
any energy expenditure. And in this cell, your
body is going to oxygenate blood, it's going to have nutrient delivery.
And so if your body doesn't have these processes working and it's called
methylation pathway impairment, if your body isn't able
to use and process those things, your health is going to
suffer. This can include, like I just said, cardiovascular health,
cancer, dementia, Alzheimer's. It can affect
hormones, especially in women.
Estrogen. If you can't clear your estrogen through estrogen
detoxification pathways in the liver because your methylation is impaired, you are not
going to have a good time. And so
just all those types of things working in concert, your body's
cellular processes are now impaired. It's basically like,
for lack of a better analogy, it's a clogged toilet.
Your body can't do things it needs to do because something's in the way.
And when you have this enormous toxic buildup in your body
from these synthetic things, it's not just that the folic
acids, you know, the parasites that may be
present in some things, the herbicides, all those things are kind of working
together and we're just eating. It's basically like eating a shoebox at
this point. It might as well be, you know, a lot of the ingredients that's
in the food and the breads and like Subway is a prime example. I
think about their bread is not even classified as bread in Ireland because
it has so much crap in it. It's not really bread. It has more
rubber in it. So, like,
to just. To just like go. It makes sense to me that people.
Don't. Would mock this or would not think it's real or would
not want to hear it or would assume it's not like that. Because we're
supposed to have a government regulating this. And
we could go into maybe why, but it doesn't seem like our government has been
regulating it whatsoever. Well, here's what I can tell you on
that. Never put your faith in
any government entity. They do not care about what's best for you
in any way. There's. There's good and
bad in everything. Politics are always going to be politics. And here's what I'll
say on that and end it with that, because I don't want to get into
that conversation. But I don't either. We went
from one extreme to the other, right? We went from this and now we're here
and everyone's yay here. This is good.
This was bad. But this is bad too because
it's lobbying for things it shouldn't be. At least it's
better. But it still has its downside. And so this
side is always still going to lobby
because it has vested interest in certain things. And
I'll probably touch on that when we get to one of the things
that we're going to talk about here in a minute. But don't put
all of your faith in any politician, in any government
entity, because they all have agendas and they're all
rooted in money and not what's best for you, no matter what
they say. Well, and, and even if they
go in with, with high intention, I think, you know, we cannot
underscore enough the effect of a whole
lot of trillion dollar, billion dollar industries
with pesticide industry, the chemical industry, the food industry. So
together. And that's which is what we're talking about. Like
they, they just go lobby, which means they just buy people
and, or, or maybe they don't, I don't know, whatever they do. But it's like,
you know, everything's for sale, apparently. Yep,
absolutely. If you're a career politician and
you're threatened with the loss of that and funding to
keep that going, of course you're gonna, you're gonna cave. And
case in point, when you have a bill that you're putting into,
you know, submission and it has stuff in there
from people like, well, you know, hypothetically, let's just say,
you know, I want this, I want the ink on this paper to be red.
Okay, cool. Well, if you want me to support the ink on this paper being
red, then you have to allow me to dump oil in the, in the
ocean. Like those two things don't go together. Why is that there? Because I
can. Because if you want my support, you got to give me what I want.
And that's how it works. And it does seem like there's other
governments on the planet that do it better than ours for sure. But
yeah, well, you know, you know, the regulation country.
What's that? We are a greedy country. Well, we can just
go. It's just the one thing I just think everyone needs to go is go
read the back of the labels of what you think is fine
and then go do some research just with,
you know, any kind of Google AI or whatever you're using
and figure out what that's doing to your body and
you know, even some practices of just like trying to
be mindful enough to pay attention to a part of your body and
go, I'm not doing well. Which I've had to do a lot.
I mean, I'm like, I. One of the reasons I started this podcast is like,
I'm like, I know so much, but I'm not doing well. And
so there's. There's. There's a disconnect created from life
stress. And so, like, the attention needed to be. You
know, this is. And my way to get back to the world as I'm. As
I'm reminding myself of it on a weekly basis of all the things I need
to be paying attention to. So there's. I don't talk down on any of this.
Like, I'm. I'm at the point where I'm like, I need to. I need to
make a lot of changes, you know, and. And in
the process of doing that. So this is just part of, like, getting the word
out to people, because I think there's just a lot of people who are not
feeling good. Yeah. Or buried someone
recently, you know, that it's just not. It's just stuff is not
okay. Yeah. So that's a very valid point. I mean, and a lot of times,
it's not about knowledge, it's about application. There's a lot of really,
really intelligent people out there that know things. They just don't do
them. I know. I've done that. I've done that a lot of times in my
life. I know better than to do this. But, you know, you're
stressed out. Life has you beat, you're defeated, whatever's going on. And you're like,
I know I shouldn't do this, but I'm gonna do it because. Why? Because it
gives me a dopamine response, and I just want to feel good. But
guess what? Now that you feel good for 10 minutes tomorrow, you wake up
feeling absolutely horrible. So it's.
It's about discipline and making decisions, and we're not perfect. You know, like we were
talking about before we got on here, you know, you. You
are a health expert, you know, whatever. And,
you know, in personal training, this used to drive me crazy. I
used to see it all the time. There would be, you know, one guy,
and I'll call meatheads, because I used to be one, you know, meathead guy over
there and be like, oh, that trainer needs a trainer. And I'm like, yeah, that
trainer has 10 times more people clients than you do. Why? Because no one wants
to look like you. They'd rather identify with someone that they're comfortable
with. And so that female that's, you know, considered
that trainer needs a trainer by you is actually doing better. You
want to know why? Because she knows who she is and she's more attractive
and more relatable. Because less than 1%
of the world wants to look like that.
Go into the market and understand that personal
training is nothing more than someone that
knows how to do exercises.
It has nothing to do with nutrition. It has nothing to do
with anything else. You might be the best personal trainer in
the world, and you might be a hundred pounds overweight. Does that make you
a bad trainer? No, it doesn't. It just means you don't understand
nutrition. Okay. There's a big difference
between. And fitness. Okay. Yeah. Getting
how to teach someone how to do a. A bicep curl with a
pronated hand grip is easy, but
one, how to get into nutrition space and understand proteins, fats, carbs,
and how those break down in energy and all that wonderful, fun stuff.
No, personal training school teaches nutrition. Ours does,
but, you know, most of the ones out there don't because it's
irrelevant because all they're. They're telling you how to do a
biomechanical movement. And so, you know,
Carol arbitrarily. Sorry if her name's Carol. Carol is
wonderful, wonderful trainer. But Bert over here going, oh, she
needs a trainer. She's out of shape. It's just
perspective because at the end of all things, Carol's killing it
and Bert sucks. Yeah.
So funny. Well, and I've had trainers over the years, and I know the one
in. And I had in Tennessee was overweight, and that was a big issue
with sometimes management. But sure, she was the
most popular. She was the best trainer there.
Exactly. And everyone wanted to go to her, and she created community
and. You know, all the things. So
that's the name of the game right there. How do you influence and impact people?
Right there, that lady did something, you
know, the way that it should have been. And the problem is, is that the
industry doesn't recognize it because they're too caught up on the
superficial. Yeah, no, I agree with
that. Well, and I really like what you're doing in the fact that
because, because people go. They want to feel better. And, you know,
the. Generally people don't know why they don't feel good.
They. They don't. They don't know what to fix. They don't know what to
change, so they just try to do the next thing that comes along that seems
like a good thing to do. And one thing
that I like about what you've been talking about is like, if they go to,
you know, because you work with. You can work with a medical doctor or
all kinds of different ones. So they might go to a chiropractor or a
PT or a medical doctor, but any of those people can work with you.
Yes. Right now we can work in, because we're working
from the cell up. Whether, you know, we work with doctors
all over the place that are MDs, osteopaths, you
know, naturopaths, oncologists, cardiologists, you name
it, we're working in it because it's all relevant because it's the human body and
we're trying to make it better. Yeah. And I love that. And it's, you know,
I like the synergy of something that's actually good for the patient is actually good
for the doctor. It could actually, you know, be good for everyone. Yeah.
What'S that? That's the whole key, is it's got to be a beneficial relationship for
both sides, because the whole problem is the system is broken, is
either the patient gets really good care and the doctor suffers, or the
doctor is doing really well and the patient suffers. Why can't we just have
both? And why can't we have both? Exactly. And that's why we're doing what we're
doing. Yeah, I love that so much. So
if someone who is. Is listening to this, is a practitioner
doctor, what would they do to
work with you? They can go on to our
website, the practicalpractitioner.com and just send me an
email. We can set up up a little consultation. Those are completely free. And
I will be honest, there's caveats. Working with us because we're very picky. If you
don't have the right mindset and the right heart, I will not give you
access to this. What does that mean?
If someone's only out to chase a dollar and not help people,
this is not for them. If they are
completely engulfed in the broken
system and unwilling to deviate from that, this is not for them.
Them. This is for. This is for the ridge of the coin.
Right. The very small, select group. And
you've got to be willing to do things the right way for the right reason.
And unfortunately, there are, you know, there
are people out there that don't have the right mission, and that's okay,
but it's not where we want to be. And so the beautiful thing is we
get to decide who we work with because we have
a relationship and we have a reputation that we will not
compromise just because, you know, Influencer A
can bring us a billion dollars in revenue. I don't care
what you need. And don't just accept,
you know, what someone else may be doing that's working for
them, that's great. But you are unique. You are genetically different than
everyone. You have different predispositions, you have different responses.
Responses. And as a result of that, health needs to be
treated on an individual basis. There's only one you, and there's only
one plan for you. And I would invite you to figure
out what that is. Even if it's not with me. I will say that
with this particular stuff that we're doing with genetic integration
and a lot of the things that we've discussed, it is proprietary
and intellectually property owned by what we do. So a lot of that,
no one else really can do it. There are.
There's always other things out there. I'm not saying we're the end all, be all.
We're just doing our best with where we're at and trying to make a difference
and empower. So just my, my
biggest takeaway would just don't accept what is.
Ask questions and learn. Yeah, I love that.
Thank you so much, Matthew. And you can see more at
thepracticalpractitioner.com. Yes.
Yes. Thank you guys. I appreciate your time. Thank you. Mary, it was a pleasure.
Yeah, thank you.