Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy

Raven Tools founder — Jon Henshaw — On Integrated Marketing Solutions

* 1:32 - A brief overview of Raven tools and Integrated Marketing Solution
* 2:26 - What is Raven tools?
* 5:00 - On Content Marketing
* 7:01 - How to Get Started with Integrating Marketing Solution
* 7:21 -  “Brand also means style.”
* 8:25 - “You need to have your own clear (business) strategy of what it is you’re trying to accomplish.”
* 8:45 - “One strategy is not right for all companies.”
* 9:46 - Future proofing your bran
* 12:08 - “It’s providing contents that are not crappy and hastily written.”
* 14:14- “... to have zero ad on their sites. Establish the strength of your brand.”
* 17:40 -  Setting up tracking attribution
* 20:05 - The main challenges when implementing integrated marketing in businesses
* 22:25 - “Do your best not to spend a lot of money but try a bunch of different things… “
* 23:57 - “Do not sign in long term contracts.”
* 25:02 - Facebook ads experience
* 27:40 - Using Social Media to advertise your business contents
* 29:25 - Other things to consider to start off with online marketing and integrated marketing solutions
* 33:23 - On guest blogging

Resources Mentioned:

* www.gaconfig.com
* www.raventools.com

Show Notes

Raven Tools founder — Jon Henshaw — On Integrated Marketing Solutions * 1:32 - A brief overview of Raven tools and Integrated Marketing Solution * 2:26 - What is Raven tools? * 5:00 - On Content Marketing * 7:01 - How to Get Started with Integrating Marketing Solution * 7:21 -  “Brand also means style.” * 8:25 - “You need to have your own clear (business) strategy of what it is you’re trying to accomplish.” * 8:45 - “One strategy is not right for all companies.” * 9:46 - Future proofing your bran * 12:08 - “It’s providing contents that are not crappy and hastily written.” * 14:14- “... to have zero ad on their sites. Establish the strength of your brand.” * 17:40 -  Setting up tracking attribution * 20:05 - The main challenges when implementing integrated marketing in businesses * 22:25 - “Do your best not to spend a lot of money but try a bunch of different things… “ * 23:57 - “Do not sign in long term contracts.” * 25:02 - Facebook ads experience * 27:40 - Using Social Media to advertise your business contents * 29:25 - Other things to consider to start off with online marketing and integrated marketing solutions * 33:23 - On guest blogging Resources Mentioned: * www.gaconfig.com * www.raventools.com

Creators and Guests

Host
Ash Roy
Founder of ProductiveInsights.com

What is Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy?

Are you a business owner looking to increase profitability through the growing power of ONLINE & CONTENT MARKETING?

The Productive Insights Podcast — the show notes of which you can access at https://www.ProductiveInsights.com/podcast — brings you brings you top entrepreneurs and shares actionable advice that can help you take your business to the next level. Some of the previously featured guests include: Ryan Deiss, Richard Lindner, Roland Frasier, and Marcus Murphy from Digital Marketer, James Schamko from Superfast Business, Neil Patel, Amy Porterfield, Ryan Levesque, Rand Fishkin from Moz, Jon Morrow the founder of Boost Blog Traffic, Brian Clark and Sonia Simone from Copyblogger, Noah Kagan from Appsumo, Molly Pittman, Ezra Firestone from Smart Marketer, Todd Herman — Author of The Alter Ego Effect, Mike Rhodes — a leading google adwords expert, and lots more!

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