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Welcome to Working Towards Our Purpose, a podcast that

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offers a different perspective on what a job can be. For everyone

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out there that's heard that voice in the back of their head asking for something

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more, it's time to listen to it. I'm your host, Gino,

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and join me as I interview people who have decided to work in their

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own purpose. Together, we will learn, become inspired,

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and hopefully find our own path towards working in our purpose.

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Joining me today on Working Towards Our Purpose is Dave Phelan, who is one of

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the founders of Loople Mobile, which is an app that connects customers

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to restaurants and bars. He is also the co founder of

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Founders Approach, where he helps small businesses build and develop

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apps and websites. Dave is also a podcaster, and he hosts the

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show Why I Quit, where he interviews people who have quit their nine to

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fives. Me and Dave met through a friend, Cody, so shout out to

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Cody if he's listening. And Dave, welcome to the podcast. Thanks so much for

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having me. I definitely appreciate it and look forward to chatting about a

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bunch of yeah. Yeah. So if you first want to start, tell

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us a little bit about yourself, like maybe where you grew up and where you

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went to school and college. Yeah, absolutely. So I grew up outside the

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Philadelphia area, went to college at Susquehanna

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University, was studying business. Didn't really have

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a particular path. I knew I exactly wanted to go down.

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I knew I wanted to be involved in business. And after college,

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I got my first job in the corporate world, working for an

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engineering firm. I worked on the management side, kind of wore

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a bunch of different hats. Learned a lot there. But during that

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time, myself and one of my best friends from college were always bouncing

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around ideas. We always wanted to start something and didn't really

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know what that was going to be. And eventually we had an idea that

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stuck, and both of us quit our full time jobs

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to take the leap. And that was the initial app that we

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built out called Loople. And essentially the concept

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know, my co founder at the time, Phil, he was working as a sales rep

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for Boston Beer. So Sam Adams, Angry Orchard, he was going into

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these bars and restaurants on a daily basis, selling in these specials

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to sell his product. And a lot of these bars and restaurants are offering

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a daily special, essentially as advertisement to draw in

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people. But many times that information that special

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is not actually getting to the consumers before they walk in the door. A lot

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of times you're downselling them once they get in. And so some bars and restaurants

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would post on social media. Other people would have it on their website. There was

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not really, like, one place where you could find all that information. So we wanted

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to build out an application to do that and essentially

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built out the first version. Iterated a bunch ended

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up growing to over 50,000 users and it was a really

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cool experience, a good learning experience. It didn't fully work out the way we wanted

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it to from like a monetization perspective, but it also helped us

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pivot and kind of lead us into different businesses of where we ended up

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today. Interesting. So yeah, how did you first

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get into the app building world? Did you

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have like a tech background? Did you learn as you went or did your

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partner have some sort of experience or how did that process

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work? Yeah, great question. So neither of us

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had any tech experience whatsoever. Neither of us took

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any tech classes. We were more on the

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finance and sales business side of it. But we did

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a deep dive into teaching ourselves as much as we could about

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it and kind of like really understanding the experience. We started off

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with wanting to be able to find someone else to build it so we

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could focus on growing the business. I think we knew how much time it

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was going to take just from an operational and

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business development perspective to kind of run and grow and scale a startup

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and we wanted to find someone who's going to be the right fit for us.

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So we went through the classic looking at every software

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development agency near you getting quotes and with

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bootstrapping this, we were getting quotes for six figures to build out an MVP. And

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we were like, well that's never going to happen. And then tried to find a

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CTO, someone who's willing to work for equity. But a lot of times it's really

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hard to find someone who is on the same wavelength as you

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of wanting to buy in as much to the ideas that you want

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to and being willing to work for equity, essentially, like not

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pay. Because a lot of times, if there's a developer talented enough, they can

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be off making great money elsewhere. And so it's really hard to

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find that person. And then we had heard a lot of horror stories about experiences

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overseas with people that just got burned and

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didn't spend a lot of money but didn't get what they wanted and

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people that they didn't necessarily trust. And so we spent a

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ton of time and due diligence until we found a team overseas that we were

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comfortable with and it was a learning experience for sure. There's a ten

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hour time difference, there's a language barrier. We had never project

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managed anything before and so I think a lot of YouTube

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videos, a lot of books, a lot of just like learning from

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failures and we ended up building our own project management process

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that allowed us to efficiently manage the team. And we got to a

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point where we got our first version out. We were

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doing iterations every two weeks with new features and updates based on

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talking to our customers and we were continually learning. And then we kind of took

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that process of what we learned and then we used that to

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replicate that, to build apps and websites for other startups

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in eventually what became our next company founders

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approach. Interesting. Yeah. I'm very interested

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in your story and how you kind of just figured out how to do

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it right. And I guess one thing that kind of comes to mind. I remember

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reading The Four Hour Work Week, and there's like one chapter or something in there

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that says they can even give you a website. I think of go

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overseas and get work done there because it's cheaper.

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And where did you get the idea to go overseas to try to

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get some of the app to be developed? Did it come from that book

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specifically? I honestly think that is a great

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book, but I think if I had to guess where it came

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from, it was Google. I mean, I think we were Googling just

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best ways to find developers, and I think it was purely price

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point. We were bootstrapping this on our own,

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especially for the first version. And we needed to

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find something that was affordable, that allowed us to

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quit our jobs, but still have runway to be able to see

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if we could make this thing work. And so really it boiled down to price

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point. The only price point that was going to work was overseas. And then it

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just got to a point where, what's the best way to find overseas developers?

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And we ended up using a platform called Upwork. It was called something else at

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the time they got bought out. They're now called Upwork, but it allows

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you I mean, we probably did 30, 40 different

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interviews until we finally found the one that was like the right one for us.

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And so I think the beauty of the

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Internet nowadays is that you can find all the information that you want, but

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I think you need to spend a ton of time kind of like curating and

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vetting and figuring it out. Because I think

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for every developer you find that works,

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it's not like it's the same process for each one. We've

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also had developers and agencies we've worked with that haven't worked out. And

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so I think being willing to be open to opportunities

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and try different things, but being ready to know with gut intuition that this might

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not be the right option and then when you do find the right option, kind

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of double down on that and kind of take it from there.

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Yeah, I think that's good advice for sure. So I also want to ask

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you, what was the transition like to go from a corporate job that

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maybe you had a degree in or you went to school and to quitting and

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then kind of doing your own thing? Were there any challenges or struggles that

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you immediately faced or was it something that you were so fired up

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about figuring out that you just kind of went all in on it?

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Yeah, it was really tough. I would say

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initially quitting my job was one of the hardest things I've ever had to do.

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And I think more from a perspective of I felt like I was

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letting my managers and coworkers down. I mean,

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I think I had built such good relationships there that

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I just was super nervous about the process of

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leaving. And so I think even just getting to the point of quitting, I

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think there were two separate times I went into my boss's office to quit that

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I actually didn't end up doing it and I go back in another time because

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I was just so nervous about it. I

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think that to me was definitely the

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hardest part. And I think there was so

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much unknown as a startup mobile app. We

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had no salary, we had no nothing. It's really

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a lottery ticket to a degree of like this thing's either going to be worth

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zero or it's going to be worth a lot of money and there's really not

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much in between it. So you're really taking a risk and taking a gamble. And

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so I think there was a lot of excitement in terms of

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what could it be? We could build the type of company we wanted to build.

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We were able to learn a

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ton. You go from working in a corporate

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company where you have a very specific defined role and everyone has

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their different roles, to a startup where you're doing everything

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from legal to accounting to sales to

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project management. So you're wearing all these different hats, so you're learning a lot.

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So I think that part of it's super exciting and the

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excitement of the wins of the startup. You have your first download,

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your first positive review to your first sale, and you have these things that

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are such like mile markers and they're such highs. And so I think in

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entrepreneurship, what I always tell people is it's like the highest of highs and

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lowest of lows. You have these moments that are so incredibly fulfilling,

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but very quickly it could be the same day or the next day. You have

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these lows that are extremely low and so you have

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I remember times where I literally had less

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than $10 left in my bank account.

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I was on food stamps. I was just fighting to survive, just trying

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to pay my bills and do all these things just to keep the startup going.

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And I think you have these moments where you're like, I wouldn't

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be where I'm at today without that, but you kind of have to sacrifice to

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get through it. And so I think overall,

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I don't think I was super confident that I'm like,

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this is going to be worth millions of dollars,

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but I also don't think I recognized how hard the path was going

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to be. But I think having a co founder

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who's extremely supportive having a spouse who is extremely supportive

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throughout, it can help weather those extreme highs and lows

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to get to a point where you figure out what works and figure

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out how you can make a living doing it,

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and then you kind of just keep grinding down that path, essentially.

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I was going to ask you about that too. The fact of having a co

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founder and somebody in business with a partner and how does

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that kind of help drive you? Because you kind of have accountability with each

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other. Right. Do you think that that has been one of the things that has

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helped you keep going? When the times got tough, was the two of you working

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together on this one project? Yeah, absolutely. 100%.

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I would say if I was at this solo, there's no way I

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would still be going at it. I think Phil and

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I talk about this all the time. You hold the other person

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grounded, accountable. There's moments where

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each person is the other person's support. There are some days where

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I'm like, this is not worth it, this is brutal.

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And he's able to kind of be that soundboard, that voice

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of reasoning, and vice versa. And I think

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having a person where you can kind of diversify your skill set

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and have your lanes, where there are certain things that he takes

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on, there are certain things that I take on, and being able to rely on

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each other for that and then just like the support system in itself, because it's

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super isolating. I mean, I think you can go from

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a company where you have hundreds or thousands of coworkers

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to being an entrepreneur where you have none overnight.

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And a lot of times nowadays you're working remote and so you can be working

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from home, you can be by yourself. And so having another person to rely on

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is super important. And that's not to say you can't do it alone. I think

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there's a lot of people that do it very successfully. But I think if you

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are a solo entrepreneur, it's even more important to

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rely on your partner, your friends,

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your family, because even if you don't have that co founder,

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you need to kind of find that support somewhere. And so being

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able to look for that and find people like that in your life, I think

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is super impactful to be actually able to

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continue the path of entrepreneurship.

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Yeah, I think that's a really good point, and it's definitely something

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I've kind of experienced myself too. I know we had talked about

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a little bit in the past, but when I first quit, it was during the

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pandemic. I was living alone, so much isolation, and it

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kind of got to a point where I was like, all right, something's got to

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change because this isn't going to be able to keep going the way it is.

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And so yeah, I think it's very important to have whether it's co founder or

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people in your networking circle or like

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you said, family or friends and things like that. I did want to ask you

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about your relationship with Phil and how you found out that you guys would

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be good business partners. You said you were friends first. Do you think that that's

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a good thing? Because a lot of times you hear people saying don't go into

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business with your friends because then you won't be friends anymore. What's your stance

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on mean? You know, you

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have no idea how you're going to work with someone

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until you actually do. But I think we had a lot

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of conversations early on about a lot of hard

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things like what is expectations around

230
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work, around money, even like equity conversations.

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And I think the biggest thing

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without a doubt is communication in terms of open

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communication. Because I think we've been

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extremely lucky to have

235
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been in business for eight years together and we've had a very successful

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relationship and we've been able to navigate business and friendship. That doesn't mean that

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it's all easy times though. I think something that we've learned

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is figuring out how to be open and honest about

239
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having difficult conversations, how to have that conversation,

240
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how to respect the other person's feeling and then also how to separate

241
00:14:47,138 --> 00:14:50,746
friendships with business. I think that's one of the hardest parts. And I think there

242
00:14:50,768 --> 00:14:54,140
are times where we physically say

243
00:14:54,670 --> 00:14:58,410
we're not talking about work outside of work as a friend,

244
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how are you? Or you have these moments where it's like you need

245
00:15:02,228 --> 00:15:06,046
to figure out ways to separate work and business. But also sometimes you just

246
00:15:06,068 --> 00:15:09,694
realize that those things are intertwined and they are

247
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tied together. And so I think being

248
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thoughtful and empathetic of the other person and just having open

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conversations can help build a

250
00:15:20,088 --> 00:15:23,346
successful relationship like that. But also I

251
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think you need to know how your personalities and

252
00:15:27,048 --> 00:15:30,662
skill set mesh with someone you're looking to work with as well.

253
00:15:30,716 --> 00:15:34,326
Because I think there are times where there could be

254
00:15:34,348 --> 00:15:37,766
someone that you could have great open communication with

255
00:15:37,868 --> 00:15:41,466
and you have a really great relationship. But

256
00:15:41,648 --> 00:15:45,046
if your personality types or your skill

257
00:15:45,078 --> 00:15:48,826
sets would kind of overlap in terms of the type

258
00:15:48,848 --> 00:15:52,586
of business that you're going to run, sometimes that could be a recipe for

259
00:15:52,608 --> 00:15:56,286
disaster. And so I think before ever jumping in with a

260
00:15:56,308 --> 00:15:59,866
specific person is just like aligning on expectations. I think that's

261
00:15:59,898 --> 00:16:03,070
super huge talking about how you're going to communicate.

262
00:16:03,810 --> 00:16:07,506
And I think there is never really a perfect answer but I

263
00:16:07,528 --> 00:16:11,234
think kind of going with your gut of like if you've talked about it enough

264
00:16:11,272 --> 00:16:15,106
and you think you're both aligned, don't be afraid to make the

265
00:16:15,128 --> 00:16:17,640
jump just because you're friends. But also

266
00:16:18,490 --> 00:16:22,278
sometimes if you have a gut feeling that there are

267
00:16:22,364 --> 00:16:25,954
some things that aren't aligned and you have different working styles

268
00:16:26,002 --> 00:16:29,798
that you don't think you can get over. I think sometimes you just have

269
00:16:29,804 --> 00:16:33,318
to be aware of that too. That all sounds like really good advice

270
00:16:33,414 --> 00:16:37,066
and something that I think about more and more as I find my way

271
00:16:37,088 --> 00:16:40,774
through entrepreneurship and think about doing new projects

272
00:16:40,822 --> 00:16:44,594
with people because I've been pretty much a solo entrepreneur

273
00:16:44,662 --> 00:16:48,206
up until this point and kind of feel a little bit of the limitations of

274
00:16:48,228 --> 00:16:51,998
it. So as someone who's kind of maybe newer into that world, I

275
00:16:52,004 --> 00:16:55,778
think that's I appreciate your words for sure. I do want to kind

276
00:16:55,784 --> 00:16:59,490
of jump into your next venture and maybe talk about

277
00:16:59,640 --> 00:17:03,454
the second sort of transition of you going from loophole to founders

278
00:17:03,502 --> 00:17:07,154
approach. And you do that with Phil as well, your business partner.

279
00:17:07,202 --> 00:17:09,160
You guys stayed partners through that.

280
00:17:10,490 --> 00:17:14,294
So basically we reached a point about two

281
00:17:14,332 --> 00:17:18,042
years in that with Lupal, we just weren't making

282
00:17:18,096 --> 00:17:21,930
enough money to sustain the business. And I think

283
00:17:22,000 --> 00:17:25,690
that the business model was just not there. Like we

284
00:17:25,840 --> 00:17:29,466
hadn't paid ourselves and bills were running out.

285
00:17:29,488 --> 00:17:33,306
And we actually had a potential investor who was interested in

286
00:17:33,328 --> 00:17:37,134
investing in us and he ended up pulling out and decided not to

287
00:17:37,172 --> 00:17:40,974
invest, which we were super bummed about because we had goals of going

288
00:17:41,012 --> 00:17:44,606
nationwide and we wanted to hire people and we had all these things we wanted

289
00:17:44,628 --> 00:17:48,418
to work through. But I think looking back, it turned out to

290
00:17:48,424 --> 00:17:52,018
be a blessing in disguise because I think we were always going to

291
00:17:52,024 --> 00:17:55,506
struggle with the business model. I think that's a lot of times what people in

292
00:17:55,528 --> 00:17:58,934
the consumer app space fight where it's like when you are in

293
00:17:58,972 --> 00:18:02,770
a revenue model that's based on digital advertisements,

294
00:18:02,930 --> 00:18:06,054
you either need a crazy user base or a specific

295
00:18:06,172 --> 00:18:09,818
niche type of advertising customer that you can sell to

296
00:18:09,904 --> 00:18:13,466
and it's very difficult. And we fought that

297
00:18:13,488 --> 00:18:17,226
battle for two years and then eventually we just got

298
00:18:17,248 --> 00:18:20,826
to a point where we couldn't do that anymore. But that investor who

299
00:18:20,928 --> 00:18:24,766
pulled out asked us separately that if we'd be interested in

300
00:18:24,788 --> 00:18:28,622
building an app for him. And it was something that we actually

301
00:18:28,676 --> 00:18:32,240
honestly weren't thrilled about, but we were like, hey, maybe we can

302
00:18:32,690 --> 00:18:36,158
pay rent this month if we do this thing. And so

303
00:18:36,324 --> 00:18:38,946
we did that and then we had another person come to us and we did

304
00:18:38,968 --> 00:18:42,610
another project and then it just started snowballing. And I think we found this

305
00:18:42,680 --> 00:18:46,478
market where there were a lot of startups and small businesses out there that couldn't

306
00:18:46,494 --> 00:18:50,274
afford us development but didn't know where to go overseas. And so we focused

307
00:18:50,322 --> 00:18:54,146
on coming at it with an entrepreneurial mindset

308
00:18:54,178 --> 00:18:57,942
of partnering with these types of clients and almost being like a stand

309
00:18:57,996 --> 00:19:01,786
in CTO of like we will manage every aspect of the

310
00:19:01,808 --> 00:19:05,610
build from turnkey, from design and idea

311
00:19:05,760 --> 00:19:09,578
through getting it live. And we can provide hell of

312
00:19:09,584 --> 00:19:13,150
a lot more affordable prices in the US. And we're going to focus on customer

313
00:19:13,220 --> 00:19:16,718
service and giving you a great experience along the way. And

314
00:19:16,884 --> 00:19:20,478
we've now been doing that full time since 2016

315
00:19:20,484 --> 00:19:24,222
and we've probably built over 200 different

316
00:19:24,276 --> 00:19:28,020
products between apps and websites for different companies. And, yeah,

317
00:19:28,950 --> 00:19:32,610
it's been a really good experience. I think we've been exposed to some amazing companies

318
00:19:32,680 --> 00:19:36,434
who are doing some amazing things and it's something different every

319
00:19:36,472 --> 00:19:40,038
day. And we've built our own overseas team that's been

320
00:19:40,124 --> 00:19:43,862
great as well, of like, we have reliable talent that we can trust and count

321
00:19:43,916 --> 00:19:47,618
on and then we have our team here of project managers, so it's

322
00:19:47,634 --> 00:19:51,434
Phil, myself, and then we also have another partner, Cole. And so it's really

323
00:19:51,472 --> 00:19:55,114
the three of us that kind of work with these clients know, to really

324
00:19:55,152 --> 00:19:58,826
understand what their development needs are and bring them to life. And

325
00:19:58,848 --> 00:20:02,350
so it's been a lot of fun kind of building

326
00:20:02,420 --> 00:20:05,774
that and something we never expected, but it's something we really

327
00:20:05,812 --> 00:20:09,594
enjoy. That's interesting. I imagine

328
00:20:09,642 --> 00:20:13,486
letting that go and moving on to something new must have been something you

329
00:20:13,508 --> 00:20:17,266
had to get over mentally. And how was that process for you?

330
00:20:17,288 --> 00:20:20,290
I guess, like letting go of the old idea. Yeah, I mean,

331
00:20:20,360 --> 00:20:23,874
honestly, that was super difficult. That was another one

332
00:20:23,912 --> 00:20:27,454
of definitely the lower points, professionally,

333
00:20:27,502 --> 00:20:30,886
personally, admitting that this thing that

334
00:20:30,908 --> 00:20:34,726
you've poured blood, sweat and tears into was not going to work. And then

335
00:20:34,748 --> 00:20:38,466
also we had raised a small friends and family round and we had to talk

336
00:20:38,508 --> 00:20:42,266
to our friends and families and investors and talk to them. We were

337
00:20:42,288 --> 00:20:46,010
shutting down and it was just like just some of the worst conversations

338
00:20:46,670 --> 00:20:50,414
and I think that at

339
00:20:50,452 --> 00:20:51,840
that time, I think

340
00:20:54,050 --> 00:20:56,750
we had Grinded for like two years straight.

341
00:20:57,730 --> 00:21:01,134
We were tired, we were poor, and I think we got to a point

342
00:21:01,172 --> 00:21:04,914
where we just needed to

343
00:21:05,112 --> 00:21:08,740
get financially secure. And so I think

344
00:21:09,670 --> 00:21:13,454
sometimes people start businesses because there's an idea that they're passionate

345
00:21:13,502 --> 00:21:16,514
about and this is what they're going to do. But we were at a time

346
00:21:16,552 --> 00:21:20,246
where we had very little options and we didn't want to

347
00:21:20,268 --> 00:21:23,320
go back to a nine to five. And so we were like,

348
00:21:24,250 --> 00:21:27,974
let's see if we can make this work. And so I think we came at

349
00:21:28,012 --> 00:21:31,722
it from a more desperate, for lack of a better

350
00:21:31,776 --> 00:21:35,626
word, perspective, but we knew we had skills and we knew we could

351
00:21:35,648 --> 00:21:39,306
build it because we'd done it before. So I think we were pretty

352
00:21:39,328 --> 00:21:43,086
confident in what we could offer and then just to see if it

353
00:21:43,108 --> 00:21:46,640
would work. And I think I would say as we

354
00:21:47,090 --> 00:21:50,366
were able to start gaining more clients and started getting

355
00:21:50,548 --> 00:21:54,366
positive feedback and started getting new clients, we were able to see like, we were

356
00:21:54,388 --> 00:21:57,582
on the right track here. And I think it made it easier

357
00:21:57,646 --> 00:22:01,442
to focus on the fact that even though the

358
00:22:01,496 --> 00:22:05,070
original idea didn't work, we could kind of take what we learned

359
00:22:05,150 --> 00:22:08,866
and we can still run a business without having to go back to

360
00:22:08,888 --> 00:22:12,406
a nine to five. And I think that at the end of the day was

361
00:22:12,508 --> 00:22:15,826
super intriguing to us. And so I think that was kind of like the turning

362
00:22:15,858 --> 00:22:19,466
point of like, okay, now that we have some validation here, how do

363
00:22:19,488 --> 00:22:22,874
we scale this thing to be able to do this sustainably long

364
00:22:22,912 --> 00:22:26,234
term? Right? So you could see

365
00:22:26,272 --> 00:22:30,074
the past heartaches contribute to something

366
00:22:30,112 --> 00:22:33,798
new in the future and therefore it wasn't like a waste of time, it was

367
00:22:33,824 --> 00:22:37,166
like, well you learned a lot and now you're using what you learned to this

368
00:22:37,188 --> 00:22:41,006
new thing. That's really cool. So in going along with

369
00:22:41,028 --> 00:22:44,698
that, how did you find new clients once you figured out you could do it

370
00:22:44,724 --> 00:22:48,546
for the first one? What was your marketing approach? Or was it

371
00:22:48,568 --> 00:22:52,286
word of mouth or how did you go about acquiring your new clients?

372
00:22:52,478 --> 00:22:56,326
Yeah, I think something that we're pretty proud of

373
00:22:56,348 --> 00:23:00,182
to this day is that we haven't spent any money

374
00:23:00,236 --> 00:23:03,814
on marketing. I think we

375
00:23:03,852 --> 00:23:07,480
started in the beginning so focused on just kind of

376
00:23:08,090 --> 00:23:11,654
our network of people, and from those initial

377
00:23:11,702 --> 00:23:14,700
clients, we were getting referrals to do more work,

378
00:23:15,310 --> 00:23:19,066
and then we just built these super strong relationships. And so I think we

379
00:23:19,088 --> 00:23:22,878
were able to find clients of just it was everything

380
00:23:22,964 --> 00:23:25,680
from referrals from past clients to

381
00:23:26,050 --> 00:23:29,738
us reaching out to our network, just telling them what we're

382
00:23:29,754 --> 00:23:33,166
doing now, and people being like, oh, I know this person who's looking for

383
00:23:33,188 --> 00:23:36,866
that, and it just kind of snowballed on itself. And so

384
00:23:36,968 --> 00:23:40,734
I think at the end of the day, that's not a fully sustainable

385
00:23:40,782 --> 00:23:44,114
model that can only take you so far. But it's kept us

386
00:23:44,152 --> 00:23:47,906
busy and I think that's something that we talk to people about a

387
00:23:47,928 --> 00:23:51,698
lot. Is there's a real power in your network? And don't

388
00:23:51,714 --> 00:23:55,462
be afraid to talk about what you do because

389
00:23:55,516 --> 00:23:59,098
you never know who needs the services that you provide.

390
00:23:59,184 --> 00:24:03,002
And I think I don't like social

391
00:24:03,056 --> 00:24:06,762
media. I haven't had any social media in the past five

392
00:24:06,816 --> 00:24:10,654
years. I deleted everything out, I hadn't had anything. The only thing I have

393
00:24:10,692 --> 00:24:13,838
left is a LinkedIn, which arguably is social media.

394
00:24:13,924 --> 00:24:17,600
But I don't like posting on LinkedIn. I don't like

395
00:24:18,130 --> 00:24:21,280
kind of like self promoting, but I think

396
00:24:22,050 --> 00:24:25,410
it's been super powerful in terms of even

397
00:24:25,480 --> 00:24:29,282
just starting a podcast talking about what we do with our company.

398
00:24:29,416 --> 00:24:32,914
We've gotten tons of clients just from

399
00:24:33,112 --> 00:24:36,754
friends, family and second 3rd connections being like, oh

400
00:24:36,792 --> 00:24:39,806
that's awesome, I didn't know you did that. You should talk to this person, they're

401
00:24:39,838 --> 00:24:43,606
looking for this. And so I think there's a good way to do

402
00:24:43,628 --> 00:24:46,374
it and a bad way to do it. But I think I always tell people

403
00:24:46,572 --> 00:24:50,006
a lot of times people are a little hesitant to post about what they

404
00:24:50,028 --> 00:24:53,498
do, but I think it's a really good thing to

405
00:24:53,664 --> 00:24:56,778
not only tell people what you do, but remind them. And I think if you

406
00:24:56,784 --> 00:25:00,026
do it in a genuine and authentic way, I think people are willing to go

407
00:25:00,048 --> 00:25:03,530
out of their way to help you. Don't be afraid to. You have an

408
00:25:03,600 --> 00:25:07,438
agency of services, business, even a startup idea. It doesn't even need

409
00:25:07,444 --> 00:25:11,226
to be clients. You can ask friends and family for five star reviews

410
00:25:11,258 --> 00:25:14,878
on your product and that small thing can help

411
00:25:14,964 --> 00:25:18,574
boost you up the list in Google. And now all of a sudden, you're getting

412
00:25:18,612 --> 00:25:21,646
double the clicks that you were. And so I think a lot of people are

413
00:25:21,668 --> 00:25:24,238
willing to help, support, and there's a lot of different ways to do it. And

414
00:25:24,244 --> 00:25:27,414
so I think you can get creative on different ways to ask for help and

415
00:25:27,452 --> 00:25:30,934
not to be afraid to do. I I

416
00:25:31,052 --> 00:25:33,880
agree with that. And I have this one friend who

417
00:25:34,890 --> 00:25:37,382
he does a lot of different things and he has a lot of friends who

418
00:25:37,436 --> 00:25:41,246
do cool creative sorts of things. His name is Josh and he's

419
00:25:41,298 --> 00:25:45,100
really good about lifting up others. And I think that there's also a really good,

420
00:25:45,630 --> 00:25:49,354
I don't know, call it karma or whatever, but when you're always supporting other

421
00:25:49,392 --> 00:25:52,814
people and then you now have something to have others

422
00:25:52,852 --> 00:25:56,666
support, everybody kind of shows up and supports

423
00:25:56,698 --> 00:25:59,886
you in that way because you have been there in the past. So I think

424
00:25:59,908 --> 00:26:03,694
that that's something to think about as you're starting your own

425
00:26:03,732 --> 00:26:07,378
things. It's like, well, you've been there for other people, so now it's kind of

426
00:26:07,384 --> 00:26:11,186
time to ask for the help, right? I know that's something that I've always

427
00:26:11,208 --> 00:26:14,850
struggled with is asking for help, but I think that that's something

428
00:26:14,920 --> 00:26:17,300
that you can do more often.

429
00:26:18,730 --> 00:26:22,306
So let's talk about your podcast. I want to get into your podcast

430
00:26:22,418 --> 00:26:26,098
and how you started it and why you started it. I know you're

431
00:26:26,114 --> 00:26:29,526
almost like 50 episodes in now, which is significant for a

432
00:26:29,548 --> 00:26:33,162
podcaster. So talk to us about how you started that and what was the idea

433
00:26:33,216 --> 00:26:36,586
in starting it? It was an idea I

434
00:26:36,608 --> 00:26:40,442
had in my head for a while, like probably going back

435
00:26:40,496 --> 00:26:44,014
to 2018, I really got

436
00:26:44,052 --> 00:26:47,486
into listening to podcasts and I think that

437
00:26:47,508 --> 00:26:51,326
was a huge learning experience for me. And especially on the

438
00:26:51,348 --> 00:26:55,002
entrepreneur side, there's so many great podcast

439
00:26:55,066 --> 00:26:58,546
resources out there, especially for people looking for some inspiration. And

440
00:26:58,568 --> 00:27:02,354
sometimes, as we talked about earlier, it can be isolating. There's some ways

441
00:27:02,392 --> 00:27:06,242
you can really resonate with people's stories. And so I got super

442
00:27:06,296 --> 00:27:10,022
hooked on some of the original guy raz. How I built

443
00:27:10,076 --> 00:27:13,862
this, where they focus on original founder stories, but they focus on a

444
00:27:13,916 --> 00:27:17,734
perspective of talking about the early days and the hard things.

445
00:27:17,772 --> 00:27:21,318
They went through, the failures they went through, and what that led to, where it's

446
00:27:21,334 --> 00:27:24,522
like, I don't particularly like or find

447
00:27:24,576 --> 00:27:28,326
valuable when they're telling stories or doing interviews

448
00:27:28,358 --> 00:27:31,882
that they're just talking about. All the good things. I think telling the story about

449
00:27:31,936 --> 00:27:35,630
the journey of how they get there makes it more realistic and you can

450
00:27:35,700 --> 00:27:39,274
resonate with like, oh, you can pick up on things that's helpful

451
00:27:39,322 --> 00:27:42,898
of how they got to this point. And I think something

452
00:27:42,984 --> 00:27:46,082
that I found was that the majority of

453
00:27:46,216 --> 00:27:49,140
rhetoric on social media about

454
00:27:49,510 --> 00:27:53,186
quitting was very much so, like, quit your job and

455
00:27:53,288 --> 00:27:57,014
start this Amazon FBA, and here's how you can make a million dollars in six

456
00:27:57,052 --> 00:28:00,866
months. And it was just this rhetoric

457
00:28:00,898 --> 00:28:04,534
that was very get rich quick. It seemed like very

458
00:28:04,732 --> 00:28:08,182
cringey. And there wasn't a whole lot out there

459
00:28:08,236 --> 00:28:11,898
with people telling real stories about

460
00:28:11,984 --> 00:28:15,738
quitting their job of what was the first year like, what

461
00:28:15,744 --> 00:28:18,940
was it like without a paycheck? What was it like without health insurance?

462
00:28:19,310 --> 00:28:23,114
When did you first feel financially stable with running your

463
00:28:23,152 --> 00:28:26,958
business? What was it like just talking to your boss to quit? And so

464
00:28:27,124 --> 00:28:30,974
I hadn't found any content based around that. And so

465
00:28:31,012 --> 00:28:34,082
that was kind of like the initial idea and then

466
00:28:34,216 --> 00:28:38,034
basically had always wanted to do that, but

467
00:28:38,152 --> 00:28:41,454
just didn't have the time, didn't focus in on it. COVID

468
00:28:41,502 --> 00:28:45,326
Hit and Phil Cole and I were chatting

469
00:28:45,358 --> 00:28:49,190
and we were talking about, hey, what are some different side ideas we can try?

470
00:28:49,260 --> 00:28:53,094
And that one came up and neither of us had any

471
00:28:53,132 --> 00:28:56,902
experience editing, posting, hosting, doing

472
00:28:56,956 --> 00:29:00,426
anything with the podcast. I've never done any interviews and so I think we were

473
00:29:00,448 --> 00:29:03,660
excited about a new learning experience. So kind of dove in to understand

474
00:29:05,870 --> 00:29:09,578
even what microphone to use, how do you set up interviews, how do you record,

475
00:29:09,664 --> 00:29:13,166
how do you edit, how do you post? And I think it was like a

476
00:29:13,188 --> 00:29:16,974
really good learning experience. And then also just got to talk to

477
00:29:17,012 --> 00:29:20,750
some amazing people, just met some incredible people who had some

478
00:29:20,820 --> 00:29:24,642
incredible stories and just wanted to tell them. And so, yeah, I think

479
00:29:24,696 --> 00:29:28,418
we're 47 episodes in now and it's been a

480
00:29:28,424 --> 00:29:32,226
really good experience. I think it's helped me grow

481
00:29:32,408 --> 00:29:36,206
my network. I think we've gotten projects

482
00:29:36,238 --> 00:29:39,734
out of it. We've made amazing connections from people who are just like, good people

483
00:29:39,772 --> 00:29:43,302
to talk to. And I've learned a ton that I think we can

484
00:29:43,356 --> 00:29:47,080
use for things down the road. So, yeah, it's been a fun experience.

485
00:29:47,530 --> 00:29:51,026
Yeah, definitely. I think that's one of the maybe hidden

486
00:29:51,058 --> 00:29:54,298
values of a podcast that sometimes people don't see right off the

487
00:29:54,304 --> 00:29:57,930
bat. The first thing to think about is downloads and like, oh,

488
00:29:58,080 --> 00:30:01,802
I could sell ads now because I have so many downloads. But I think the

489
00:30:01,856 --> 00:30:04,938
connections part of it is like the biggest piece because you don't have to have

490
00:30:05,024 --> 00:30:08,414
a lot of listeners in order to make connections with your guest or even

491
00:30:08,452 --> 00:30:11,806
just a few listeners here and there who reach out to you and tell you

492
00:30:11,828 --> 00:30:15,006
that it was impactful. I think especially when you're

493
00:30:15,038 --> 00:30:18,606
podcasting and talking about your business. It's such a natural

494
00:30:18,638 --> 00:30:22,020
way, like you're saying it's not cringey. It's the opposite of that.

495
00:30:22,710 --> 00:30:26,386
It's like a natural way to tell people what you do and to just

496
00:30:26,488 --> 00:30:30,226
talk about the things that you can do. So that way you kind of naturally

497
00:30:30,258 --> 00:30:33,734
get a flow of people to come towards you who know who you are because

498
00:30:33,772 --> 00:30:37,574
they've been listening to you. And that's something that I think is

499
00:30:37,612 --> 00:30:40,698
like a secondary benefit that you don't really think of when you first start a

500
00:30:40,704 --> 00:30:44,538
podcast. So I'm glad you were able to articulate it in that way.

501
00:30:44,704 --> 00:30:48,426
So can you define success for

502
00:30:48,528 --> 00:30:51,610
me? Because I know that a lot of people have a different version of success.

503
00:30:51,680 --> 00:30:55,326
And as you shared some of your story with us, there was

504
00:30:55,348 --> 00:30:58,894
a time when you were looking to get your idea going, and then you hit

505
00:30:58,932 --> 00:31:02,478
a wall and you need money, right? Money is always a part of

506
00:31:02,484 --> 00:31:06,226
it. Can you define today, I guess, what success means for

507
00:31:06,248 --> 00:31:09,586
you? Yeah, I think that is such a

508
00:31:09,608 --> 00:31:13,378
good I think, you know, to preface it, I think it's going to

509
00:31:13,384 --> 00:31:17,174
be very different for each person. And I think that that

510
00:31:17,292 --> 00:31:20,774
benchmark constantly changes. And I think

511
00:31:20,972 --> 00:31:24,726
something that Phil Cole and I talk about all the time is that we live

512
00:31:24,748 --> 00:31:28,474
in a society where that benchmark is

513
00:31:28,512 --> 00:31:32,250
continually it's always pushing forward, and sometimes

514
00:31:32,320 --> 00:31:36,166
it can be super tough because it's hard to celebrate wins

515
00:31:36,198 --> 00:31:39,926
when you're always thinking what's next? And so even if you're

516
00:31:39,958 --> 00:31:43,290
like, oh, you set a goal for you want to have X number of sales

517
00:31:43,360 --> 00:31:47,166
in a specific year. You raise your expenses to hit that. And so

518
00:31:47,188 --> 00:31:50,138
you're like, you need to hit the next thing the next year. And sometimes it's

519
00:31:50,154 --> 00:31:53,774
like you don't stop and look back and think about like,

520
00:31:53,812 --> 00:31:57,554
wow, we've done some amazing things. But I think

521
00:31:57,592 --> 00:32:00,194
at the end of the day, the way I try to think about it is

522
00:32:00,232 --> 00:32:03,906
I try to think about the priorities I have

523
00:32:04,088 --> 00:32:07,746
for my life in general and then how work integrates with that. And I

524
00:32:07,768 --> 00:32:11,462
think you have money of how much money do you need to make

525
00:32:11,516 --> 00:32:14,760
to live the life that you want to live. You have

526
00:32:15,130 --> 00:32:18,666
time in terms of how do you want to spend your time, how much

527
00:32:18,768 --> 00:32:22,250
time do you want to spend at work versus

528
00:32:23,150 --> 00:32:26,458
off from work versus traveling? And you have

529
00:32:26,544 --> 00:32:30,282
lifestyle. What type of lifestyle do you want to live in terms

530
00:32:30,336 --> 00:32:33,982
of? There are some jobs that are super stressful. There are ones that

531
00:32:34,036 --> 00:32:37,502
aren't stressful. And so I think they float right, and I think they

532
00:32:37,556 --> 00:32:40,734
change where there could be some

533
00:32:40,932 --> 00:32:44,590
years or months or weeks where money is the most important

534
00:32:44,660 --> 00:32:48,466
thing, and there could be other times where time off and travel is

535
00:32:48,488 --> 00:32:52,274
the most important thing. And so I think when I look at

536
00:32:52,312 --> 00:32:55,750
founders approach and businesses that I have something that

537
00:32:55,820 --> 00:32:59,362
is most important is flexibility

538
00:32:59,506 --> 00:33:03,330
and control of schedule to be able to control those priorities.

539
00:33:03,410 --> 00:33:07,158
And so what I find as a definition of success

540
00:33:07,244 --> 00:33:11,082
is, do I have control over my life?

541
00:33:11,216 --> 00:33:14,986
And founders approach allows us to do that. Now in terms of like,

542
00:33:15,088 --> 00:33:18,746
we have money that we're bringing in and we have the

543
00:33:18,768 --> 00:33:22,618
ability to work from wherever we want, and we control our schedule when we're going

544
00:33:22,624 --> 00:33:26,366
to work. Now, on the flip side of that, we don't have a

545
00:33:26,388 --> 00:33:30,238
consistent salary. We have a lot of stresses. You have all

546
00:33:30,244 --> 00:33:33,966
the stresses of running your own business. And so I think anytime you look at

547
00:33:33,988 --> 00:33:37,458
anything in terms of success, the grass is always greener on the other side. Right,

548
00:33:37,544 --> 00:33:41,234
but it's like kind of understanding what your priorities are to

549
00:33:41,272 --> 00:33:45,026
be able to figure out how to best align what

550
00:33:45,048 --> 00:33:47,590
you're doing on a daily basis to those priorities.

551
00:33:48,570 --> 00:33:52,274
Yeah, no, I appreciate that answer, and I think being realistic

552
00:33:52,322 --> 00:33:56,038
about what your expectations are, too. I think you mentioned

553
00:33:56,124 --> 00:33:59,954
earlier, I think there still is a lot of get rich quick schemes

554
00:34:00,002 --> 00:34:03,754
online. I think I just saw one about Airbnb the other day about how you

555
00:34:03,792 --> 00:34:06,700
don't even need to own the property to make a ton of money.

556
00:34:07,790 --> 00:34:11,546
Yeah, I think the realistic part of it is

557
00:34:11,648 --> 00:34:15,406
definitely something to think about and know that things are going to take

558
00:34:15,428 --> 00:34:19,214
time to grow and that sort of thing. What's one thing that you'd say

559
00:34:19,252 --> 00:34:23,066
that you're struggling with as a business owner and maybe an area

560
00:34:23,108 --> 00:34:26,738
that you could maybe get some help in with your

561
00:34:26,744 --> 00:34:30,274
business? Where it's at now? Yeah, that's a great question.

562
00:34:30,472 --> 00:34:32,980
I think part of that kind of ties into

563
00:34:34,970 --> 00:34:38,742
my previous answer before is we're spending a lot of

564
00:34:38,796 --> 00:34:41,480
time trying to figure out

565
00:34:42,410 --> 00:34:45,880
what do we want founders approach to be in

566
00:34:46,410 --> 00:34:50,086
one year, three years, five years, ten years. Right. And I

567
00:34:50,108 --> 00:34:53,260
think sometimes it's difficult to

568
00:34:53,790 --> 00:34:56,726
when you're thinking about something in both like a short term and a long term

569
00:34:56,758 --> 00:35:00,458
perspective of what do you want something to be? Because I think things

570
00:35:00,544 --> 00:35:04,378
change in terms of your needs, your lifestyle,

571
00:35:04,554 --> 00:35:08,394
all of these things. And so I think what we're constantly

572
00:35:08,442 --> 00:35:11,806
trying to figure out with founders approach is like, how do we build a

573
00:35:11,828 --> 00:35:15,314
business that we want to work at today, but also set

574
00:35:15,352 --> 00:35:18,820
ourselves up long term that this is.

575
00:35:19,670 --> 00:35:23,314
So, you know, something we talked about a lot is

576
00:35:23,352 --> 00:35:26,690
that there's really three full time project

577
00:35:26,760 --> 00:35:30,578
managers here in the US. It's me, Phil, and Cole. We're

578
00:35:30,594 --> 00:35:34,166
a super small team. We purposely decided not to scale and not to

579
00:35:34,188 --> 00:35:37,874
hire because we decided that we're going to be a lifestyle

580
00:35:37,922 --> 00:35:40,634
business in terms of, like, pick and choose the projects that we want to work

581
00:35:40,672 --> 00:35:44,218
on. And we're very intentional about that. We want to focus on that. But I

582
00:35:44,224 --> 00:35:47,594
think that also does create some stresses in terms

583
00:35:47,632 --> 00:35:51,098
of everything falls on us in terms of

584
00:35:51,264 --> 00:35:55,054
client management to running everything and we need to do that

585
00:35:55,092 --> 00:35:58,878
from there. And so I think sometimes what gets hard is

586
00:35:58,964 --> 00:36:02,318
there are stresses in terms of the

587
00:36:02,484 --> 00:36:05,940
types of projects that we work on, of like, is this a good fit,

588
00:36:06,470 --> 00:36:10,114
are we working on the right types of projects, are we

589
00:36:10,152 --> 00:36:13,906
delivering the quality that we expect and all of these things? And so I

590
00:36:13,928 --> 00:36:17,686
think being able to manage a business that we

591
00:36:17,788 --> 00:36:21,542
are delivering quality for our clients, but that at the same time

592
00:36:21,596 --> 00:36:25,080
we are building it sustainable to want to

593
00:36:25,930 --> 00:36:29,474
be able to run it long term, if that makes sense. Yeah,

594
00:36:29,532 --> 00:36:33,322
definitely longevity and making sure you're also thinking

595
00:36:33,376 --> 00:36:36,874
about the future. So yeah, no, I think that was a great answer.

596
00:36:37,072 --> 00:36:40,634
So last question here, as we're kind of running to the end of our

597
00:36:40,672 --> 00:36:44,014
time, what's one thing that you're excited about for the future or something

598
00:36:44,052 --> 00:36:47,790
that you're ready to get into? It seems like through

599
00:36:47,940 --> 00:36:51,774
talking the last 45 minutes that you always have this hunger, I guess, for

600
00:36:51,812 --> 00:36:55,486
learning. And that seems to be something that has driven

601
00:36:55,518 --> 00:36:59,346
you, but what's something that you're excited about for the future? Yeah,

602
00:36:59,448 --> 00:37:03,186
that's a great question. And I just recently met up

603
00:37:03,208 --> 00:37:06,962
with Phil and Cole in person. We were all in separate places and we work

604
00:37:07,016 --> 00:37:10,726
remote, but we try to get together every three months or so to make sure

605
00:37:10,748 --> 00:37:14,566
we get some in person interactions. And part of that is kind

606
00:37:14,588 --> 00:37:18,358
of discussing like, hey, what's next, what do we want to

607
00:37:18,364 --> 00:37:22,026
work on, what do we want this company to look like? And I think

608
00:37:22,128 --> 00:37:25,786
we're excited to keep delivering mobile and

609
00:37:25,808 --> 00:37:29,546
web projects for our clients that we're doing right now. I think that's kind of

610
00:37:29,568 --> 00:37:32,838
like our bread and butter. And I think we really enjoy working with startups and

611
00:37:32,864 --> 00:37:36,606
small businesses and kind of like helping bring ideas to life. And then

612
00:37:36,628 --> 00:37:39,998
I think in addition to that, being able to try

613
00:37:40,164 --> 00:37:43,742
different ideas and see if there's something that we get super

614
00:37:43,796 --> 00:37:47,186
passionate about that we can also grow in tandem with that. And

615
00:37:47,208 --> 00:37:50,766
so part of that is we're going to continue with the Why Equip

616
00:37:50,798 --> 00:37:54,594
podcast. Pre COVID. We had started a company called

617
00:37:54,632 --> 00:37:58,302
Goworking that was remote trips for entrepreneurs

618
00:37:58,366 --> 00:38:01,974
where we had done three trips pre COVID. Where we had a group of twelve

619
00:38:02,012 --> 00:38:05,622
entrepreneurs. We would travel to a different city, we'd work together in those

620
00:38:05,676 --> 00:38:08,806
places and then kind of explore around in the afternoons and night. And it was

621
00:38:08,828 --> 00:38:12,342
like a great way to meet new people and network with like minded

622
00:38:12,406 --> 00:38:16,006
individuals. Eventually we want to bring that back and I think we're

623
00:38:16,118 --> 00:38:19,898
always tinkering and experimenting with what types of ideas are

624
00:38:19,904 --> 00:38:23,006
we passionate about, how does it fit into founders approach and how does it fit

625
00:38:23,028 --> 00:38:25,982
into the business. And I think we're excited just to keep

626
00:38:26,116 --> 00:38:29,918
experimenting and I think I'm just excited to see

627
00:38:30,084 --> 00:38:33,646
kind of where it. Goes, that sounds really interesting. I really like that

628
00:38:33,668 --> 00:38:37,454
idea. Traveling with entrepreneurs and going somewhere

629
00:38:37,502 --> 00:38:41,140
new to learn and to play at night and

630
00:38:41,510 --> 00:38:44,338
get to meet some new people. I think that's a cool idea. So you'll have

631
00:38:44,344 --> 00:38:47,814
to keep me posted on that if you ever bring that back. Thank you

632
00:38:47,932 --> 00:38:51,394
for joining us today and thank you for being so transparent

633
00:38:51,442 --> 00:38:55,206
about the struggles that also are part of your

634
00:38:55,228 --> 00:38:58,934
journey. I think sometimes it's easy to only talk about the good things,

635
00:38:58,972 --> 00:39:02,490
so I appreciate you talking to us about the struggles as well

636
00:39:02,560 --> 00:39:06,026
and looking forward to what you have in store for the

637
00:39:06,048 --> 00:39:09,626
future. And thank you so much. Thank you. I really

638
00:39:09,648 --> 00:39:13,226
appreciate you having me on and I appreciate your show and what you're doing and

639
00:39:13,328 --> 00:39:16,478
I'm excited to check out more of your episodes too. I love the concept of

640
00:39:16,484 --> 00:39:20,078
what you're doing and yeah, thanks for thinking of me. Yeah, of course. Thank you

641
00:39:20,084 --> 00:39:23,582
so much. Thanks for tuning in and listening to

642
00:39:23,636 --> 00:39:27,342
Working towards our purpose. If you like this episode, please

643
00:39:27,396 --> 00:39:30,622
share it with a friend and don't forget to subscribe for more

644
00:39:30,676 --> 00:39:31,630
episodes.

645
00:39:34,210 --> 00:39:35,380
You our.