Jordan findings

Jordan’s CEOs have a cautious outlook on economic growth, with over half expecting their companies to be ‘highly’ or ‘extremely’ exposed to geopolitical risks in the coming year. Despite this, they are prioritising reinvention, viewing AI and GenAI as key drivers for growth. By leveraging data-driven insights and diversifying into new sectors, they aim to reinvent their businesses and secure long-term success amidst regional uncertainties.

What is PwC 28th Annual CEO Survey: Middle East findings?

CEOs in the Middle East are among the most confident globally about revenue growth in the year ahead. Yet, they remain acutely aware of the huge wave of disruptive change, primarily driven by AI, climate challenges and an intensifying competition over new domains of growth as industry lines blur. Our region’s CEOs are striking a difficult balance - capturing the significant market opportunities today while also reinventing their businesses for tomorrow.