In today's episode...
Troy thinks Chipotle holds the key to refractive success, Michael talks about gamifying frozen yogurt toppings, and the guys (maybe) come up with a name for the show.
In addition, you’ll discover:
- COVID's Fast-Forward Effect on consumer behavior (and why this is important to your practice)
- Chipotle’s Hybrid Model of customer acquisition that you can use to attract more surgery patients now
- The hidden limitations of only doing consults “the old way” (even if you're busy, you're still capped)
- The “first mover advantage” that’s out there for the taking (if you take action immediately)
- And more…
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Two refractive marketing pros talk all things advertising, marketing and sales in this show focused on getting you more surgery patients.