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Carol Cox:
Hear how one idea became a signature talk,

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a speaking platform and a published book with

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my guest, thought leader Academy grad Melania

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Murphy. On this episode of the Speaking Your

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Brand podcast, more and more women are making

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an impact by starting businesses,

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running for office, and speaking up for what

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matters. With my background as a TV political

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analyst, entrepreneur,

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and speaker, I interview and coach purpose

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driven women to shape their brands,

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grow their companies, and become recognized

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as influencers in their field.

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This is speaking your brand,

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your place to learn how to persuasively

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communicate your message to your audience.

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Hi there and welcome to the Speaking Your

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Brand podcast. This is your host,

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Carol Cox. Today we're going to talk about a

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thought leadership, a journey from just an

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idea to a signature talk to a published book

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in just a matter of a year or two.

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My guess is thought leader Academy graduate

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Melania Murphy, who went through our program

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back in the summer fall of 2024.

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Then she attended one of our one day

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in-person speaking workshops that we hold in

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Orlando, Florida.

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And then she also attended a writing and

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speaking retreat that I co-hosted with book

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coach Tiffany Hawk, who is amazing.

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I'll put links to those podcast episodes I've

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done with Tiffany in the show notes.

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But Melania, I and I am so proud and excited

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of all the things that you have done since

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I've gotten to know you, and I'm excited for

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us to talk about your journey from idea to

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signature talk to book,

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because I feel like so many of the listeners

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of the podcast want to do the same thing.

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They want to put their message out in a

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bigger way. They want to have a positive

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impact on their audiences with their

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speaking, but also potentially with a book.

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So we're going to dive into all of that here

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together. But first, I want to know.

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Tell us a little bit about your book.

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Give us the title, and then we're going to

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talk about what it even means and where this

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idea came from.

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Melania Murphy:
Okay, great. Well thanks,

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Carol. I'm so excited to be here.

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It certainly has been a journey with you.

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I remember my first call like,

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I don't know, is this really right for me?

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And you were so encouraging and so

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supportive. So I really appreciate that.

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It's really helped me to get to the finish

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line here. So my book is called Bound by

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Love, Not Tradition Empowering Women through

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Mary Named Choices. I just got my printed

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copy just two days ago,

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so I'm really excited about it.

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So yes. So my book is about married name

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choices and really kind of doing a deep dive

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into the options that we have,

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the traditions that our society has,

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you know, taught us some unconscious,

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some ingrained, some, you know,

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very on the level here.

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But, um, it's just really about looking at

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all the options that we have.

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And for women thinking about what's most

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important to me as a woman,

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and, you know, how do I how do I empower

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myself to get what I want out of my name and

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at the same time being loving,

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compassionate and being very equal with my

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partner?

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Carol Cox:
Okay, so I this topic is so fascinating to me

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because. So I have been with my husband since

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I was in college, so a very long time now.

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I won't even disclose what the actual number

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of years is. Uh, so a very long time.

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But we didn't, uh, decide to actually get

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married until about 14 years into our

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relationship. And so, you know,

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by then I had been to graduate school,

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I had started we had started a business

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together. We didn't have any children,

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and we weren't planning on it.

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And so when we got married,

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I literally did not even think twice about

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keeping my family name,

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my given name, which is Carol Cox Cox,

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of course, being my father's last name.

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And so I didn't even I didn't even think

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twice about it at all.

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And also being a feminist and like,

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and I really wanted to keep my name because I

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like my name and it felt so much a part of my

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identity, plus the legacy of my father,

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who had passed away actually about six weeks

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before I met my husband.

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And so I really wanted to honor my father and

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my family, but then also honor my husband.

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So my my husband was perfectly happy that I

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kept my name. He had no problem with it

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whatsoever. But I know from talking with you

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that that is unusual.

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I think the statistic is pretty high as far

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as how many women do indeed take their

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husband's name upon marriage.

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So can you tell us what that stat is and tell

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us about, like, how does this come about and

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and what does it take to actually start

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having conversations about what name to

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decide to go with?

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Melania Murphy:
Right. Yeah.

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So the current statistic and and to tell you

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the truth, it's a little bit old. It's the

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Pew Research study that was done in 2023,

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but it's the one that most people refer back

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to. And that is that 80% of women,

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you know, even in today's society,

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still drop their name and take the husband's

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name. And back in the 1970s,

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when Ms. Magazine came out and there was that

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second wave of feminism and,

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and they really started promoting the Ms.

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prefix and keeping your maiden name.

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In the 70s, 17% of women actually kept their

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married name. So we really haven't moved that

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mark very far in the last 50 years.

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And but there is a small percentage of men

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who are now changing their names.

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Before it was 0%.

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Now it's like 5% of men are willing to either

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take their wives name or hyphenate their name

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with her name, or create a new name.

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You know, both of them together.

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So that part of it is shifting a little bit.

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And the younger generation,

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uh, you know, the 20 and 30 year olds now,

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they are very into personalizing their

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wedding and looking at all the different

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traditions to decide what what tradition

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works for them and fits with their

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personalities and which ones don't.

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So more couples are starting to look at the

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tradition of the woman taking the man's name

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too. So there are slight shifts,

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but in my opinion, not enough yet.

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Carol Cox:
Well, 80% that that surprises me that it's

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still that high. Like you said, not much

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movement over the past 50 years.

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Why do you think that is?

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Why is the default still to take the

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husband's name?

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Melania Murphy:
You know what? I have been surprised at?

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How many couples still don't even have a

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conversation about it.

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It's still just assumed that the woman will

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take the man's name.

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And unfortunately, it is up to the woman to

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to kind of start the conversation and say,

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hey, let's let's sit down.

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Let's talk about all of our married name

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choices and let's, you know,

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each look at our names,

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what's important to us in our names and what

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legacy we want to leave with our names and go

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from there. Because the majority of men like

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all the men, they're not going to bring it up

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there. It's just the way that we've been

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raised in our society.

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It's still so ingrained in our society that

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women drop their name and take on the man's

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name. I mean, you know,

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you think about it. Even in elementary

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school, most of the teachers are women and

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most of them are young women.

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So even in elementary school,

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the kids are learning.

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Oh, you know, she's changing her name.

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That's that's what happens when they're very

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impressionable, when they're nine,

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ten, 11 years old.

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It's like, oh, that's what happens when you

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get married. You know, the woman changes her

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name. So and, you know,

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in movies, in, in, uh,

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just everything that, that we see,

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it's still just very assumed that a woman's

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going to change her name.

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And it's it's like I said,

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it's starting to change a little bit,

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but, um, I think it's a I think it's an

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important topic to really look at from.

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It's a very complex tablet,

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very personal, very complex topic.

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And so digging into that,

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it's actually fascinating and it's a lot of

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fun.

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Carol Cox:
Well, where did this topic come from for you?

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Like, you know why why did why did you decide

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that this was the idea that I wanted to build

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my message around and write a whole book

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about?

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Melania Murphy:
Yeah, it's, um, you know,

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I guess it came from a couple of different

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places when I grew up.

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My dad passed away when I was,

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um, when I was three, and then my mom

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remarried when I was seven,

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and she dropped her name and took on my

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stepfather's name, and we blended a family.

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Well, he he had a son who was still living in

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the house. So the three of them had one name.

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My mom, my stepdad and my stepson are my

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stepbrother. And then my siblings and I,

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we had a different name.

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So it just kind of it's like,

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well, that's just the way it is,

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you know? And for a while we were living with

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my grandma, who she had a different last name

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too. So to me, I just kind of grew up with

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the notion that, you know,

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what a family it does.

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We don't all have to have the same last name

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to be a family. And then to as I,

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uh, as I studied, I went to college.

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I got a degree in applied behavioral science.

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So that's really looking at the relationship

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of people and how people interact with each

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other, and it was just really interesting to

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me how this tradition.

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It's still it's still like there's a sheet

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over people's eyes and they they just don't

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see any other options or any other

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possibilities.

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So I, you know, started digging into that and

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trying to find out why.

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Why are people still hanging on to this

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tradition so strongly and,

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and what does it mean to our society.

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Carol Cox:
And what without giving away too much of the

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book, because we want listeners to go buy the

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book, what are some of the reasons what that

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you discovered from your research and from

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talking to people as far as either why they

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just didn't even think about having the

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conversation in the first place.

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But even if they did think about it,

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why it was still, you know,

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80% of women drop their name and take their

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husband's name.

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Melania Murphy:
Mhm. So like I mentioned before,

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it's just so ingrained in our society way

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back hundreds of years ago when,

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you know, our founding fathers,

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you know, came over from,

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um, and brought over the the British laws,

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they brought over the law of coverture,

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which means that a woman,

266
00:10:59,050 --> 00:11:01,410
um, you know, she goes from her father's

267
00:11:01,410 --> 00:11:03,930
responsibility, financial safety,

268
00:11:03,970 --> 00:11:06,050
security, all that kind of stuff to her

269
00:11:06,050 --> 00:11:07,650
husband's responsibility.

270
00:11:07,650 --> 00:11:09,690
And so she's covered, you know,

271
00:11:09,730 --> 00:11:11,650
from one man to the next man.

272
00:11:12,530 --> 00:11:17,330
And, uh, but those coverture laws also also

273
00:11:17,530 --> 00:11:19,970
said that it was the man who needed to now

274
00:11:19,970 --> 00:11:22,570
her husband, protect his wife.

275
00:11:22,730 --> 00:11:24,770
But that also meant she didn't have any

276
00:11:24,770 --> 00:11:27,090
financial, um, rights,

277
00:11:27,090 --> 00:11:29,130
any any rights to her body.

278
00:11:29,130 --> 00:11:30,570
And he and he writes to her,

279
00:11:30,610 --> 00:11:32,050
her children, you know,

280
00:11:32,450 --> 00:11:35,890
any of that. So as, as those laws came over

281
00:11:35,890 --> 00:11:37,930
to what is now the United States,

282
00:11:39,330 --> 00:11:42,690
um, it the tradition continued.

283
00:11:42,690 --> 00:11:45,080
And it wasn't until, well,

284
00:11:45,120 --> 00:11:47,400
way back in 1855.

285
00:11:47,440 --> 00:11:50,120
That's when the first lady is.

286
00:11:50,320 --> 00:11:51,680
Her name is Lucy Stone.

287
00:11:51,680 --> 00:11:54,080
She was acknowledged as the first woman to

288
00:11:54,120 --> 00:11:56,800
keep her maiden name when she got married.

289
00:11:56,800 --> 00:11:58,400
And it was a big deal,

290
00:11:58,440 --> 00:12:01,200
you know. But it was because her husband,

291
00:12:01,200 --> 00:12:02,320
too, was very.

292
00:12:03,680 --> 00:12:05,640
He he he was a feminist.

293
00:12:05,640 --> 00:12:08,200
And in that he felt that he and his wife were

294
00:12:08,200 --> 00:12:09,280
equal partners.

295
00:12:09,280 --> 00:12:13,000
And so he felt that they she didn't have to

296
00:12:13,000 --> 00:12:14,920
give up her job. She didn't have to give up

297
00:12:14,920 --> 00:12:16,200
her career in his eyes,

298
00:12:16,200 --> 00:12:18,360
because in society, in law size,

299
00:12:18,480 --> 00:12:20,800
they she would have to do that once she got

300
00:12:20,800 --> 00:12:23,600
married. So and then in the,

301
00:12:23,800 --> 00:12:25,120
you know, of course, in 19,

302
00:12:25,160 --> 00:12:27,200
in 1920 we got the right to vote.

303
00:12:27,200 --> 00:12:31,600
And but it really was in the 1960s that the

304
00:12:31,960 --> 00:12:34,800
women and men started breaking down some of

305
00:12:34,800 --> 00:12:36,640
these laws that were holding us,

306
00:12:36,680 --> 00:12:38,680
holding us trapped in coverture.

307
00:12:38,920 --> 00:12:40,040
There are still, you know,

308
00:12:40,080 --> 00:12:42,520
kind of remnants or ghosts of coverture today

309
00:12:42,560 --> 00:12:44,880
out there still. But you know,

310
00:12:45,120 --> 00:12:47,320
but the laws were really holding us back.

311
00:12:47,320 --> 00:12:49,320
And then once the laws were abolished,

312
00:12:49,320 --> 00:12:52,960
it was still it was still just the way that

313
00:12:52,960 --> 00:12:54,440
you did things in society.

314
00:12:54,440 --> 00:12:56,280
And it took a long time to change.

315
00:12:57,360 --> 00:13:00,920
Carol Cox:
You're right. I still blows my mind that only

316
00:13:00,920 --> 00:13:02,320
50 years ago.

317
00:13:02,320 --> 00:13:04,480
So, you know, my mother's generation,

318
00:13:05,320 --> 00:13:07,800
women could not open a bank account in their

319
00:13:07,800 --> 00:13:10,520
own name without their fathers or husbands

320
00:13:10,720 --> 00:13:12,480
approval. Get a mortgage,

321
00:13:12,520 --> 00:13:13,560
get a credit card.

322
00:13:13,560 --> 00:13:15,360
All these things that we take for granted,

323
00:13:15,360 --> 00:13:18,160
which provides us with that sense of economic

324
00:13:18,160 --> 00:13:20,640
independence, weren't even legally possible

325
00:13:20,640 --> 00:13:21,200
for them.

326
00:13:21,800 --> 00:13:26,360
Melania Murphy:
Right, right. And it wasn't until 1983 that

327
00:13:26,360 --> 00:13:29,400
the last of the 50 states it was Alabama,

328
00:13:29,880 --> 00:13:32,520
had took the law off their book that a woman

329
00:13:32,520 --> 00:13:34,280
must take the man's name when she gets

330
00:13:34,280 --> 00:13:38,120
married. So 1983, there were still in there

331
00:13:38,120 --> 00:13:39,320
were all 50 states.

332
00:13:39,320 --> 00:13:41,200
You couldn't just choose whatever name you

333
00:13:41,320 --> 00:13:44,040
wanted to. You still had to take the man's

334
00:13:44,080 --> 00:13:45,640
name. So it's.

335
00:13:45,680 --> 00:13:47,960
And it wasn't it wasn't always.

336
00:13:48,200 --> 00:13:50,720
You know, women have to take the man's name,

337
00:13:50,800 --> 00:13:52,240
but it was like you said,

338
00:13:52,240 --> 00:13:54,000
if you don't have your husband,

339
00:13:54,000 --> 00:13:55,360
if you're married and you don't have your

340
00:13:55,360 --> 00:13:58,000
husband's name, you can't get a voter's

341
00:13:58,280 --> 00:14:00,520
registration card, you can't open a credit

342
00:14:00,520 --> 00:14:02,600
card, you can't do all these other things

343
00:14:02,600 --> 00:14:05,240
because you're married and you don't have his

344
00:14:05,240 --> 00:14:08,800
name. So, you know, the laws are kind of it,

345
00:14:08,800 --> 00:14:10,200
didn't they?

346
00:14:10,240 --> 00:14:12,760
Most of them didn't specifically say you must

347
00:14:12,760 --> 00:14:14,680
take his name, but basically you can't do

348
00:14:14,680 --> 00:14:15,800
anything unless you do.

349
00:14:16,800 --> 00:14:18,760
Carol Cox:
Okay. So that now that makes a little bit

350
00:14:18,760 --> 00:14:20,960
more sense why the number is still so high at

351
00:14:20,960 --> 00:14:24,320
80%, because it really wasn't until Gen X,

352
00:14:24,360 --> 00:14:26,280
like my generation, generation X,

353
00:14:26,280 --> 00:14:28,360
and now millennials, who are really the first

354
00:14:28,360 --> 00:14:31,800
generations to legally not even be required

355
00:14:31,800 --> 00:14:33,600
to have to do that. And of course we know

356
00:14:33,680 --> 00:14:34,920
that. Yeah.

357
00:14:34,960 --> 00:14:35,400
Go ahead.

358
00:14:35,440 --> 00:14:37,240
Melania Murphy:
Right. A lot of laws or a lot of states,

359
00:14:37,440 --> 00:14:39,840
the laws off the books much earlier.

360
00:14:39,910 --> 00:14:41,990
But, you know, there was still the the lone

361
00:14:41,990 --> 00:14:44,390
holdout, Alabama, in 1983.

362
00:14:44,430 --> 00:14:46,390
It was still a law there.

363
00:14:47,990 --> 00:14:50,710
Carol Cox:
And it takes a while for culture to catch up

364
00:14:50,710 --> 00:14:52,430
with law. So just because the laws have

365
00:14:52,430 --> 00:14:54,510
changed doesn't mean that the way people

366
00:14:54,510 --> 00:14:56,110
think about things or the way that their

367
00:14:56,110 --> 00:14:59,150
families expect them to do things necessarily

368
00:14:59,150 --> 00:15:01,830
change. So in conversations you've had with

369
00:15:01,830 --> 00:15:04,310
both women and men, what are some things that

370
00:15:04,310 --> 00:15:07,470
come up that they have shared with you as far

371
00:15:07,470 --> 00:15:11,510
as maybe some doubts or uncertainties about

372
00:15:11,790 --> 00:15:13,230
what what name to take?

373
00:15:15,150 --> 00:15:16,950
Melania Murphy:
It's interesting. I just read an article

374
00:15:16,950 --> 00:15:19,030
today from the Washington Post.

375
00:15:19,030 --> 00:15:21,030
There's a a columnist,

376
00:15:21,110 --> 00:15:24,830
Carolyn Hax, and a mother wrote in and she

377
00:15:24,830 --> 00:15:27,070
said that, you know, when she and her husband

378
00:15:27,110 --> 00:15:29,950
got married, they they both chose to keep

379
00:15:29,950 --> 00:15:31,630
their their birth names,

380
00:15:31,630 --> 00:15:32,910
their birth last names,

381
00:15:32,910 --> 00:15:35,510
but now they're having a child together.

382
00:15:35,510 --> 00:15:37,870
And so, you know, the mother says,

383
00:15:37,870 --> 00:15:41,990
I want my name to be in my our child's name

384
00:15:41,990 --> 00:15:46,110
too. And and a lot of.

385
00:15:46,150 --> 00:15:48,550
So the husband said, well, how about we give

386
00:15:48,550 --> 00:15:50,870
the child my last name,

387
00:15:50,910 --> 00:15:53,670
you know, his name. And for the middle name

388
00:15:53,670 --> 00:15:55,750
it could be your, you know,

389
00:15:55,790 --> 00:15:56,990
birth surname.

390
00:15:57,150 --> 00:15:58,350
And she's like, well, no,

391
00:15:58,670 --> 00:16:02,350
that's still that's still the past tradition.

392
00:16:02,390 --> 00:16:05,030
You know, that's still like putting me second

393
00:16:05,030 --> 00:16:07,510
or that's still not equal.

394
00:16:07,550 --> 00:16:09,710
Like our names, our ancestry,

395
00:16:09,750 --> 00:16:11,750
our identity were were equal.

396
00:16:11,750 --> 00:16:14,110
So, you know, I really feel it's important

397
00:16:14,110 --> 00:16:17,110
that we hyphenate our name or come up with a

398
00:16:17,430 --> 00:16:19,270
new name combining our two names.

399
00:16:19,270 --> 00:16:21,750
So our child has that name,

400
00:16:22,030 --> 00:16:23,470
and, you know, she's like,

401
00:16:23,470 --> 00:16:24,670
well, if you want, you know,

402
00:16:26,190 --> 00:16:28,110
if we really want a child to have just one

403
00:16:28,110 --> 00:16:30,510
last name, how about we give the child my

404
00:16:30,510 --> 00:16:31,630
name, the mother's name,

405
00:16:32,310 --> 00:16:34,670
and we give the middle name,

406
00:16:34,870 --> 00:16:37,870
your name as a middle name to the child And,

407
00:16:37,910 --> 00:16:40,190
you know, people are still just kind of like,

408
00:16:40,190 --> 00:16:42,710
wait, that's not how it's done.

409
00:16:42,710 --> 00:16:44,110
That doesn't seem fair.

410
00:16:44,150 --> 00:16:45,310
That doesn't, you know,

411
00:16:45,350 --> 00:16:47,630
when you kind of reverse it or flip it,

412
00:16:48,990 --> 00:16:51,310
it becomes a little bit more obvious how

413
00:16:51,430 --> 00:16:52,630
unfair it is.

414
00:16:52,630 --> 00:16:56,110
But because this is just the way it's been

415
00:16:56,110 --> 00:16:59,070
for so long, you know,

416
00:16:59,110 --> 00:17:00,830
women just kind of grow up thinking, well, I

417
00:17:00,830 --> 00:17:02,310
guess that's what I'll have to do.

418
00:17:02,670 --> 00:17:04,910
And that's what my book is really what I want

419
00:17:04,950 --> 00:17:06,190
to get across in here,

420
00:17:06,190 --> 00:17:09,830
that I want women to feel empowered to say

421
00:17:09,830 --> 00:17:12,150
no, my name, my identity,

422
00:17:12,190 --> 00:17:15,470
my ancestry is just as important as yours.

423
00:17:15,630 --> 00:17:18,430
Let's. And this isn't a power struggle on

424
00:17:18,430 --> 00:17:19,750
either side. It's just like,

425
00:17:20,470 --> 00:17:22,230
let's sit down and discuss all of our

426
00:17:22,230 --> 00:17:24,110
options. How are we going to handle this?

427
00:17:24,150 --> 00:17:26,470
It's like saying, do we want to go to,

428
00:17:26,510 --> 00:17:28,630
uh, I don't know, New Mexico,

429
00:17:28,670 --> 00:17:30,470
not New Mexico. Nobody goes there for a

430
00:17:30,470 --> 00:17:32,950
honeymoon, but go to Europe for a honeymoon

431
00:17:32,950 --> 00:17:34,750
or go to Hawaii.

432
00:17:34,790 --> 00:17:38,060
You know, it's not like one is right and one

433
00:17:38,060 --> 00:17:40,460
is wrong. It's just two people having

434
00:17:40,460 --> 00:17:42,820
different opinions. And how are we going to

435
00:17:42,980 --> 00:17:44,820
settle this situation?

436
00:17:44,860 --> 00:17:47,860
Of course, with the tradition of the

437
00:17:47,860 --> 00:17:50,940
surnames, it gets a lot more complex because

438
00:17:50,940 --> 00:17:53,460
there's a lot of more a lot more cultural

439
00:17:54,140 --> 00:17:55,700
significance to it.

440
00:17:56,180 --> 00:17:57,660
And it does, you know,

441
00:17:59,220 --> 00:18:01,260
it does go back to the whole patriarchal

442
00:18:01,540 --> 00:18:03,500
system. You know, it goes back to the

443
00:18:03,500 --> 00:18:06,100
coverture. It that's just the way it is.

444
00:18:06,100 --> 00:18:09,220
But a lot of those, those laws have all

445
00:18:09,220 --> 00:18:11,180
changed. Our society has changed.

446
00:18:11,220 --> 00:18:14,820
You know, when my mom got married in 1959,

447
00:18:14,980 --> 00:18:18,780
she's not the same kind of couple who is

448
00:18:18,780 --> 00:18:19,900
getting married now.

449
00:18:20,060 --> 00:18:22,500
You know, she didn't have a college degree.

450
00:18:22,540 --> 00:18:25,860
She was very dependent on my dad for

451
00:18:25,860 --> 00:18:27,220
financially, you know,

452
00:18:27,260 --> 00:18:29,140
and again, the laws, she couldn't get a

453
00:18:29,140 --> 00:18:31,780
credit card. I do tell the story in the book

454
00:18:32,220 --> 00:18:34,820
that and I can tell this one story that,

455
00:18:35,020 --> 00:18:36,940
um, so like I mentioned,

456
00:18:36,940 --> 00:18:38,780
my dad passed away when I was three,

457
00:18:38,780 --> 00:18:41,860
so here she is. She's got three young kids,

458
00:18:41,900 --> 00:18:43,940
you know, under the age of four,

459
00:18:44,260 --> 00:18:47,020
and she's pregnant with her fourth child,

460
00:18:47,020 --> 00:18:49,740
and now she's a widow and she's trying to,

461
00:18:49,780 --> 00:18:52,300
you know, maneuver, trying to figure out how

462
00:18:52,300 --> 00:18:54,260
am I going to survive, how am I going to move

463
00:18:54,260 --> 00:18:56,780
forward? So she does go to get her own credit

464
00:18:56,780 --> 00:18:59,260
card. And they said, you're you're

465
00:18:59,300 --> 00:19:00,900
technically you're married,

466
00:19:00,900 --> 00:19:03,780
so you need to have your husband's name on

467
00:19:03,780 --> 00:19:05,700
the credit card to get the credit card.

468
00:19:05,700 --> 00:19:07,580
And she's like, um, but he's dead.

469
00:19:07,620 --> 00:19:09,460
You know, he he just passed away,

470
00:19:09,500 --> 00:19:10,820
you know, and they're like,

471
00:19:10,860 --> 00:19:13,220
well, just sign his name on here.

472
00:19:13,220 --> 00:19:16,300
So she she literally had to sign my,

473
00:19:16,500 --> 00:19:19,220
my deceased father's name on the credit card

474
00:19:19,260 --> 00:19:21,980
application so she could get a credit card,

475
00:19:22,660 --> 00:19:25,420
you know? So, um, those kind of laws have

476
00:19:25,420 --> 00:19:26,500
changed luckily.

477
00:19:26,500 --> 00:19:29,580
And so I mean, the the couples who are

478
00:19:29,580 --> 00:19:31,900
marrying now are, you know,

479
00:19:31,940 --> 00:19:33,500
they're more they're more equal.

480
00:19:33,540 --> 00:19:35,380
A lot of them bring in financially.

481
00:19:35,380 --> 00:19:37,100
They bring in the same amount.

482
00:19:37,700 --> 00:19:39,740
I know for a time I was the breadwinner.

483
00:19:39,740 --> 00:19:41,500
For a time my husband was breadwinner. You

484
00:19:41,500 --> 00:19:43,140
know, it kind of goes back and forth. You

485
00:19:43,140 --> 00:19:45,180
know, we make decisions together.

486
00:19:45,220 --> 00:19:47,660
We. It's not father's no knows best.

487
00:19:47,660 --> 00:19:49,100
And it stops with the father.

488
00:19:49,140 --> 00:19:51,220
It's it's an equal partnership.

489
00:19:51,220 --> 00:19:54,420
And and a lot of couples want their name to

490
00:19:54,460 --> 00:19:55,660
represent that, too.

491
00:19:56,740 --> 00:19:59,100
Carol Cox:
Well, I think what's important about this

492
00:19:59,100 --> 00:20:03,380
message is that is is so that both the women

493
00:20:03,380 --> 00:20:06,500
and men know that this is a conversation

494
00:20:06,500 --> 00:20:09,580
worth having versus just assuming that this

495
00:20:09,580 --> 00:20:12,580
is the way it's going to be and literally not

496
00:20:12,580 --> 00:20:14,300
not even either crossing their mind,

497
00:20:14,300 --> 00:20:16,900
or perhaps for the woman to be a little bit

498
00:20:16,940 --> 00:20:19,620
hesitant to bring it up because she doesn't

499
00:20:19,620 --> 00:20:21,500
have she hasn't read your book yet and she

500
00:20:21,500 --> 00:20:23,420
doesn't, you know, have this kind of the

501
00:20:23,460 --> 00:20:25,420
research and the background and the history

502
00:20:25,420 --> 00:20:27,380
to know, like, why, why is this the default

503
00:20:27,380 --> 00:20:29,020
and what are some other options. So that's

504
00:20:29,020 --> 00:20:30,980
why I'm glad that you're putting this work

505
00:20:31,020 --> 00:20:33,700
out. So let's talk a little bit about why you

506
00:20:33,700 --> 00:20:36,580
decided that now was the time in your life

507
00:20:36,580 --> 00:20:39,340
that you wanted to really work on this.

508
00:20:39,340 --> 00:20:40,780
So as I mentioned in the intro,

509
00:20:40,780 --> 00:20:42,700
you joined our Thought Leader Academy in

510
00:20:42,700 --> 00:20:44,380
August of 2024.

511
00:20:44,740 --> 00:20:47,300
And so that so I think you had been working

512
00:20:47,300 --> 00:20:50,660
with our book coach Tiffany Hawk before,

513
00:20:50,700 --> 00:20:53,180
then found out about me and speaking your

514
00:20:53,180 --> 00:20:55,020
brand from Tiffany and decided to join our

515
00:20:55,020 --> 00:20:56,660
Thought Leader Academy. So tell us a little

516
00:20:56,660 --> 00:20:58,740
bit about your journey to decide.

517
00:20:58,780 --> 00:21:00,300
Okay, now is the time that I want to put all

518
00:21:00,300 --> 00:21:01,100
this together.

519
00:21:02,660 --> 00:21:04,980
Melania Murphy:
Well, actually, now wasn't the time like five

520
00:21:05,020 --> 00:21:06,260
years ago was the time.

521
00:21:06,260 --> 00:21:08,940
But I didn't have all the tools and the

522
00:21:08,940 --> 00:21:12,340
resources and the expert coaching advice,

523
00:21:12,780 --> 00:21:15,380
advice of you and Tiffany that I found along

524
00:21:15,380 --> 00:21:17,780
the way. So I think, like a lot of people

525
00:21:17,780 --> 00:21:20,620
during the pandemic, having time at home,

526
00:21:20,940 --> 00:21:25,620
um, I know my, uh, what I did with when I

527
00:21:25,620 --> 00:21:27,660
found more free time is to start working on

528
00:21:27,700 --> 00:21:29,140
my book and like, you know what?

529
00:21:29,180 --> 00:21:32,090
This, this thought, this idea has been

530
00:21:32,090 --> 00:21:33,530
lingering around for a while,

531
00:21:33,530 --> 00:21:37,050
and 2020 was the year that I started to

532
00:21:37,210 --> 00:21:38,970
figure out, well, how do I even go about

533
00:21:38,970 --> 00:21:41,130
writing a book? And, um,

534
00:21:41,170 --> 00:21:42,570
you know, of course, there's a lot of

535
00:21:42,570 --> 00:21:43,890
resources out there.

536
00:21:43,890 --> 00:21:47,250
I went with, um, hay House and they had a I

537
00:21:47,250 --> 00:21:49,210
think it was a three day boot camp.

538
00:21:49,250 --> 00:21:50,530
Of course, it was free.

539
00:21:50,530 --> 00:21:52,370
And of course, you know, I wanted to do all

540
00:21:52,370 --> 00:21:53,530
the free stuff, you know,

541
00:21:53,570 --> 00:21:55,690
because it adds up quickly.

542
00:21:55,890 --> 00:21:59,050
So I, I took their course and it kind of

543
00:21:59,090 --> 00:22:01,170
broke down, you know.

544
00:22:01,210 --> 00:22:02,370
Who's your audience?

545
00:22:02,370 --> 00:22:03,690
What's a hook? You know,

546
00:22:03,730 --> 00:22:07,210
all the very basic things of of what you need

547
00:22:07,210 --> 00:22:08,650
to know to write a book.

548
00:22:08,890 --> 00:22:11,890
And so then I created my book proposal,

549
00:22:12,450 --> 00:22:14,610
and then I kind of graduated from the hay

550
00:22:14,650 --> 00:22:17,090
House group to another group that was really

551
00:22:17,090 --> 00:22:20,650
into creating the book proposal and your

552
00:22:20,650 --> 00:22:23,450
cover letter, because you need the book.

553
00:22:23,690 --> 00:22:24,890
Mine is nonfiction.

554
00:22:24,890 --> 00:22:26,170
So for a nonfiction book,

555
00:22:26,570 --> 00:22:29,490
you don't write the book ahead of time.

556
00:22:29,490 --> 00:22:32,250
You write the proposal and then you write,

557
00:22:32,290 --> 00:22:35,890
like sample chapters, and then you need to

558
00:22:35,890 --> 00:22:39,050
find an agent, and then the agent helps you

559
00:22:39,050 --> 00:22:41,770
find a publisher if you go that traditional

560
00:22:41,770 --> 00:22:44,450
route. So that's where I started putting all

561
00:22:44,450 --> 00:22:48,690
my focus into is trying to get an agent and,

562
00:22:48,850 --> 00:22:50,610
uh, get a publisher.

563
00:22:50,850 --> 00:22:54,130
And as I went through that process,

564
00:22:54,410 --> 00:22:57,850
I kept getting the same response that my

565
00:22:57,890 --> 00:23:01,570
topic was more of a magazine article.

566
00:23:01,570 --> 00:23:03,650
It wasn't worth a whole book,

567
00:23:04,090 --> 00:23:05,810
which I obviously disagree.

568
00:23:05,850 --> 00:23:08,890
So I, you know, and about that time,

569
00:23:08,890 --> 00:23:10,450
that's when I found Tiffany.

570
00:23:10,890 --> 00:23:14,890
And so she, you know, helped me along with

571
00:23:14,890 --> 00:23:16,570
everybody else in, in her,

572
00:23:16,610 --> 00:23:20,010
uh, course that we're taking to develop the

573
00:23:20,050 --> 00:23:21,970
book proposal and then the platform.

574
00:23:21,970 --> 00:23:23,770
And again, a lot of people think the platform

575
00:23:23,770 --> 00:23:25,290
has to be just social media,

576
00:23:25,290 --> 00:23:26,890
but there's a lot of other,

577
00:23:27,770 --> 00:23:29,650
ways to build your platform.

578
00:23:29,970 --> 00:23:34,250
And one was, um, getting bylines in articles.

579
00:23:34,250 --> 00:23:35,730
So I started doing that,

580
00:23:35,770 --> 00:23:38,210
started getting articles published.

581
00:23:38,570 --> 00:23:41,050
And that was that was a great journey.

582
00:23:41,090 --> 00:23:43,850
It's so fun to see your have a byline in like

583
00:23:43,890 --> 00:23:46,290
HuffPost or today or, you know,

584
00:23:46,330 --> 00:23:47,530
some of those other things.

585
00:23:47,850 --> 00:23:49,370
And then, um, you know,

586
00:23:49,410 --> 00:23:51,050
being guests on podcasts.

587
00:23:51,050 --> 00:23:52,530
So thank you for this.

588
00:23:52,530 --> 00:23:54,370
And, you know, and I kind of,

589
00:23:54,770 --> 00:23:57,210
again, sort of finding my voice through these

590
00:23:57,210 --> 00:23:59,730
podcasts too, and start talking about my

591
00:23:59,730 --> 00:24:02,010
book. So that was that was a great thing too.

592
00:24:02,170 --> 00:24:04,730
And through that, uh, that journey,

593
00:24:04,730 --> 00:24:07,810
then I found you and it was about trying to

594
00:24:08,450 --> 00:24:10,890
again talk about my book and get out there in

595
00:24:10,890 --> 00:24:13,610
front of people. I'm talking in front of

596
00:24:13,610 --> 00:24:15,810
people is not my favorite thing.

597
00:24:15,810 --> 00:24:17,730
So. But going through your course,

598
00:24:17,730 --> 00:24:20,450
oh my gosh, I gained so much confidence.

599
00:24:20,450 --> 00:24:21,850
And I thought, you know,

600
00:24:21,890 --> 00:24:23,890
I thought it was all about creating a

601
00:24:23,890 --> 00:24:26,560
PowerPoint and being very organized and just

602
00:24:26,560 --> 00:24:28,200
going through my PowerPoint.

603
00:24:28,200 --> 00:24:30,240
And when you told us to get up on stage and

604
00:24:30,240 --> 00:24:32,320
just tell a story without any notes or

605
00:24:32,320 --> 00:24:33,880
anything, I'm like, oh my God,

606
00:24:34,160 --> 00:24:36,000
then what have I gotten myself into?

607
00:24:36,200 --> 00:24:38,120
But it was it was great.

608
00:24:38,120 --> 00:24:41,040
I was I was just so amazed with myself that I

609
00:24:41,040 --> 00:24:42,120
could actually do that.

610
00:24:42,120 --> 00:24:43,680
I could get up there and I could tell a

611
00:24:43,680 --> 00:24:46,360
story. And so when I did,

612
00:24:46,400 --> 00:24:49,000
when then when I started giving my talks and

613
00:24:49,000 --> 00:24:51,120
it was, I didn't even use the PowerPoint,

614
00:24:51,120 --> 00:24:52,280
it was just like, okay,

615
00:24:52,320 --> 00:24:53,680
I want to talk about this,

616
00:24:53,680 --> 00:24:55,560
and then I want to tell this story and then I

617
00:24:55,560 --> 00:24:56,960
want to talk about this,

618
00:24:57,000 --> 00:24:59,760
you know, just like you taught us. But then

619
00:24:59,760 --> 00:25:02,200
creating that signature talk that you and

620
00:25:02,200 --> 00:25:05,320
Diane helped me create the signature talk and

621
00:25:05,320 --> 00:25:10,040
just putting it in that organized structure

622
00:25:10,160 --> 00:25:14,680
and kind of knowing what audiences want and

623
00:25:15,040 --> 00:25:16,640
filling in the stories,

624
00:25:16,640 --> 00:25:17,720
filling in the research,

625
00:25:17,720 --> 00:25:20,640
filling in all the information that I've

626
00:25:20,640 --> 00:25:22,640
already gathered and researched,

627
00:25:23,120 --> 00:25:26,240
it just all started clicking together and

628
00:25:26,240 --> 00:25:29,240
then I, uh, you know, so again,

629
00:25:29,240 --> 00:25:31,560
I'm like, well, I guess I just need to to

630
00:25:31,600 --> 00:25:33,120
just sit down and write this thing.

631
00:25:33,120 --> 00:25:35,440
But to me, it was it was kind of boring

632
00:25:35,440 --> 00:25:38,280
because it was coming from my logical brain,

633
00:25:38,320 --> 00:25:40,120
kind of like, well, here you need to know

634
00:25:40,120 --> 00:25:41,840
about the laws first, and then you need to

635
00:25:41,840 --> 00:25:43,360
know about the history, and then you need to

636
00:25:43,360 --> 00:25:46,600
know about this. But then it clicked that,

637
00:25:46,640 --> 00:25:48,880
oh, I could just take this signature talk,

638
00:25:49,440 --> 00:25:52,280
and that could be the structure of my book.

639
00:25:52,320 --> 00:25:54,800
And it's, you know, set in a way that it's

640
00:25:54,840 --> 00:25:56,400
it's geared to the audience.

641
00:25:56,400 --> 00:25:58,440
What does the audience need and what are they

642
00:25:58,480 --> 00:25:59,640
going to react to?

643
00:25:59,680 --> 00:26:02,240
And that's how I came up with a book.

644
00:26:03,240 --> 00:26:05,600
Carol Cox:
Oh, I love hearing that because that's,

645
00:26:05,640 --> 00:26:08,080
you know, that is how I think about the

646
00:26:08,080 --> 00:26:10,480
signature talk that it really because it

647
00:26:10,480 --> 00:26:12,400
follows narrative structure,

648
00:26:12,440 --> 00:26:14,800
you know, three acts based on traditional

649
00:26:14,800 --> 00:26:16,640
storytelling structure,

650
00:26:16,880 --> 00:26:19,120
but that kind of but with more of like a

651
00:26:19,360 --> 00:26:22,320
psychological marketing perspective,

652
00:26:22,360 --> 00:26:24,080
right. For the audience because we're not

653
00:26:24,080 --> 00:26:25,520
doing a fictional novel,

654
00:26:25,520 --> 00:26:26,960
but it's more like, what does the audience

655
00:26:27,000 --> 00:26:29,480
need to know to buy in to this idea,

656
00:26:29,480 --> 00:26:31,680
to get them to want to learn more and how it

657
00:26:31,680 --> 00:26:32,600
applies to them?

658
00:26:33,240 --> 00:26:36,520
Melania Murphy:
Yes. Yes. And I wanted it to be entertaining.

659
00:26:36,520 --> 00:26:38,760
I didn't, you know, my target audience is

660
00:26:38,760 --> 00:26:40,080
brides to be. I you know,

661
00:26:40,120 --> 00:26:43,120
I would love for every bride to just put on

662
00:26:43,160 --> 00:26:45,520
their wedding to do checklist,

663
00:26:45,560 --> 00:26:48,600
you know, discuss married names because I'm

664
00:26:48,600 --> 00:26:49,760
still finding, you know,

665
00:26:49,800 --> 00:26:51,840
talking to people, reading articles that

666
00:26:51,840 --> 00:26:54,600
they're like, yeah, we didn't really decide.

667
00:26:54,600 --> 00:26:56,760
And but now later on, you know,

668
00:26:56,800 --> 00:26:59,560
when it comes to changing the name on the

669
00:26:59,560 --> 00:27:01,600
paperwork, you know, a lot of brides are

670
00:27:01,600 --> 00:27:02,840
still like, I don't know,

671
00:27:02,880 --> 00:27:04,680
I just don't I'm not sure.

672
00:27:04,720 --> 00:27:07,320
And and so some guys, it just,

673
00:27:07,360 --> 00:27:09,360
you know, obviously it kind of takes them

674
00:27:09,360 --> 00:27:11,200
back. They think they think they're going

675
00:27:11,200 --> 00:27:13,240
down this road that she's going to take his

676
00:27:13,240 --> 00:27:15,760
name. And they haven't talked about it

677
00:27:15,760 --> 00:27:18,800
really. And then after the fact after they're

678
00:27:18,800 --> 00:27:20,720
married they're like, wait a minute.

679
00:27:20,720 --> 00:27:23,070
This is not kind of a deal breaker,

680
00:27:23,070 --> 00:27:25,550
but like, we should have discussed this ahead

681
00:27:25,550 --> 00:27:27,510
of time. We should have discussed.

682
00:27:27,950 --> 00:27:29,310
And if you're going to keep your name, how

683
00:27:29,350 --> 00:27:31,310
are we going to name our children? You know,

684
00:27:31,430 --> 00:27:33,550
because these are important things.

685
00:27:33,550 --> 00:27:35,870
So I just love that, um,

686
00:27:36,150 --> 00:27:38,630
you know, brides are I've had,

687
00:27:38,670 --> 00:27:40,910
you know, advanced readers and the brides are

688
00:27:40,910 --> 00:27:42,110
like, yeah, you know what?

689
00:27:42,110 --> 00:27:45,710
I, I can see now why this is so important for

690
00:27:45,710 --> 00:27:50,470
me to figure out what I want and stand up for

691
00:27:50,510 --> 00:27:52,790
myself, you know, and and again,

692
00:27:52,790 --> 00:27:55,310
it's not a power struggle between the husband

693
00:27:55,310 --> 00:27:57,830
and the wife. It's it's just the the

694
00:27:57,830 --> 00:27:59,950
acknowledgement of what you want,

695
00:27:59,990 --> 00:28:03,750
what a woman wants and learning how to have

696
00:28:03,750 --> 00:28:05,910
that conversation with him.

697
00:28:05,910 --> 00:28:07,230
So, um, you know.

698
00:28:07,270 --> 00:28:09,230
Yeah. So it is it's a quick book.

699
00:28:09,270 --> 00:28:12,750
It's only, uh, it's 112 pages,

700
00:28:12,750 --> 00:28:14,230
but it's for the brides to be.

701
00:28:14,230 --> 00:28:15,870
And they're they're busy right now.

702
00:28:15,910 --> 00:28:19,190
They're, you know, what they're planning and

703
00:28:19,190 --> 00:28:20,870
they're researching and there,

704
00:28:20,910 --> 00:28:22,230
you know, everything else.

705
00:28:22,230 --> 00:28:24,950
So I didn't want this to be a really heavy

706
00:28:25,870 --> 00:28:27,110
academic book.

707
00:28:27,150 --> 00:28:29,790
It's more fun and it's fast paced.

708
00:28:29,830 --> 00:28:31,590
The people who have read it have said,

709
00:28:31,630 --> 00:28:33,390
you know, they're like, oh, wow, I started

710
00:28:33,390 --> 00:28:34,950
reading it and I couldn't put it down, you

711
00:28:34,950 --> 00:28:37,030
know? So a lot of people there,

712
00:28:37,070 --> 00:28:38,870
you know, they read it in a weekend or

713
00:28:39,030 --> 00:28:42,230
something because it's just it keeps moving,

714
00:28:42,270 --> 00:28:45,150
you know, and um, they,

715
00:28:45,430 --> 00:28:46,830
they find it really interesting.

716
00:28:47,550 --> 00:28:49,470
Carol Cox:
Well, I'm one of the advanced readers because

717
00:28:49,470 --> 00:28:51,910
I'm on your street team to help you out.

718
00:28:51,950 --> 00:28:54,910
Hence, you know, doing this podcast episode,

719
00:28:55,110 --> 00:28:56,390
pre-ordering your book,

720
00:28:56,390 --> 00:28:58,270
reading your book so that I can put a review

721
00:28:58,270 --> 00:29:00,070
on Amazon when it gets published.

722
00:29:00,070 --> 00:29:01,990
Which publication date is March 1st,

723
00:29:02,030 --> 00:29:04,750
2026? So for those of you listening,

724
00:29:04,790 --> 00:29:07,110
make sure to pre-order the book if it's prior

725
00:29:07,110 --> 00:29:08,910
to March 1st. When you're listening to this,

726
00:29:09,070 --> 00:29:10,670
the link is in the show notes, and if it's

727
00:29:10,670 --> 00:29:13,510
March 1st or later, go ahead and you can get

728
00:29:13,510 --> 00:29:15,390
the copy and start reading today and we'll

729
00:29:15,390 --> 00:29:16,710
give you the links and again in the show

730
00:29:16,710 --> 00:29:18,470
notes and here in just a moment.

731
00:29:18,470 --> 00:29:20,830
But So I want to chat with you a little bit

732
00:29:20,830 --> 00:29:23,030
about the publishing process and now about

733
00:29:23,030 --> 00:29:25,230
the promotion process for the books.

734
00:29:25,230 --> 00:29:26,950
I think this would be helpful to people

735
00:29:26,950 --> 00:29:28,950
listening who maybe want to do something

736
00:29:28,950 --> 00:29:32,270
similar. So you mentioned that if you if

737
00:29:32,270 --> 00:29:34,030
someone wants to go down the what is called

738
00:29:34,030 --> 00:29:36,150
the traditional publishing route,

739
00:29:36,190 --> 00:29:38,830
they're probably going with one of the top

740
00:29:38,910 --> 00:29:40,230
big five publishers.

741
00:29:40,270 --> 00:29:41,990
You know, it's a longer process. You need an

742
00:29:41,990 --> 00:29:44,150
agent and an editor, and then you got to kind

743
00:29:44,150 --> 00:29:46,830
of pitch the book idea with the book proposal

744
00:29:46,870 --> 00:29:48,430
to the publisher, get selected.

745
00:29:48,430 --> 00:29:49,430
So that's, you know, that's the whole thing.

746
00:29:49,430 --> 00:29:51,990
And there's definitely a time and place for

747
00:29:52,030 --> 00:29:54,470
that. And I also feel like there's also a

748
00:29:54,470 --> 00:29:57,030
good publishing route that is better than

749
00:29:57,030 --> 00:29:59,710
just trying to figure it out and DIY it

750
00:29:59,710 --> 00:30:02,830
yourself. But instead of hiring a publisher

751
00:30:02,830 --> 00:30:04,510
to help you with that, so can you tell us

752
00:30:04,510 --> 00:30:06,870
about how that process worked?

753
00:30:07,670 --> 00:30:10,470
Melania Murphy:
Yeah, that's the route that I decided to go

754
00:30:10,510 --> 00:30:14,390
with because I was I did get involved with a

755
00:30:14,630 --> 00:30:17,350
two other women, um, probably like in March

756
00:30:17,540 --> 00:30:20,620
And again, we all wanted to get our book

757
00:30:20,620 --> 00:30:23,500
done. So we're our accountability partners

758
00:30:23,500 --> 00:30:26,420
and but both of them had businesses,

759
00:30:27,020 --> 00:30:29,300
so they wanted this book to,

760
00:30:29,620 --> 00:30:32,380
um, provide credibility for their business

761
00:30:32,380 --> 00:30:35,500
and to kind of maybe use it to promote their

762
00:30:35,500 --> 00:30:39,100
business. So they had a different,

763
00:30:39,140 --> 00:30:42,780
um, a different reason for their book.

764
00:30:42,860 --> 00:30:47,180
And so they decided to go more the Amazon

765
00:30:47,180 --> 00:30:49,380
route. So they were able to just put it on

766
00:30:49,380 --> 00:30:52,420
Amazon. And then Amazon does,

767
00:30:52,540 --> 00:30:55,620
um, uh, print on demand orders.

768
00:30:55,820 --> 00:30:58,100
And so they did their own editing.

769
00:30:58,100 --> 00:30:59,780
They did their own cover,

770
00:30:59,780 --> 00:31:01,620
and they went that route.

771
00:31:01,620 --> 00:31:04,940
I decided to hire a publisher because,

772
00:31:05,100 --> 00:31:08,900
um, my, this may be my only book.

773
00:31:08,900 --> 00:31:11,140
I don't know, but it's something that has

774
00:31:11,140 --> 00:31:14,380
been near and dear to me for so long that I

775
00:31:14,380 --> 00:31:16,980
really wanted it to look professional and

776
00:31:16,980 --> 00:31:20,140
really be clean and polished and something I

777
00:31:20,140 --> 00:31:21,660
could really, really be proud of.

778
00:31:21,900 --> 00:31:23,500
So I hired a publisher,

779
00:31:24,060 --> 00:31:26,460
um, and they helped me.

780
00:31:26,540 --> 00:31:28,620
Uh, they created the cover design,

781
00:31:28,620 --> 00:31:29,980
but again, it was back and forth.

782
00:31:29,980 --> 00:31:31,340
They said right off the bat,

783
00:31:31,380 --> 00:31:32,900
you are the publisher.

784
00:31:33,060 --> 00:31:35,300
We're just here to help you out,

785
00:31:35,340 --> 00:31:37,460
you know? But but they didn't.

786
00:31:37,700 --> 00:31:38,900
They didn't hold my hand.

787
00:31:38,940 --> 00:31:40,260
They weren't like, you know.

788
00:31:40,300 --> 00:31:42,340
Okay, Melanie, now, today we're going to do

789
00:31:42,340 --> 00:31:44,300
this. You know, they kind of expected me to

790
00:31:44,340 --> 00:31:45,900
do all that research and everything,

791
00:31:46,100 --> 00:31:48,060
but they designed my cover.

792
00:31:48,100 --> 00:31:50,780
We did multiple rounds of editing with a

793
00:31:50,780 --> 00:31:52,020
professional editor.

794
00:31:52,220 --> 00:31:54,860
They created the interior design to make sure

795
00:31:54,860 --> 00:31:56,140
that was professional,

796
00:31:56,180 --> 00:31:57,260
the back cover.

797
00:31:57,460 --> 00:32:00,900
And then, um, they had to go through the

798
00:32:00,900 --> 00:32:03,220
printer and make sure that was all good.

799
00:32:03,220 --> 00:32:04,780
And then I started working with a

800
00:32:04,780 --> 00:32:06,300
distributor. They shipped it off to the

801
00:32:06,300 --> 00:32:09,380
distributor, and the distributor is,

802
00:32:09,700 --> 00:32:11,660
uh, distributing it to,

803
00:32:11,700 --> 00:32:13,540
you know, Amazon, Barnes and Nobles,

804
00:32:13,660 --> 00:32:14,900
um, Bookstore.

805
00:32:14,900 --> 00:32:17,420
Com getting everything in place like behind

806
00:32:17,420 --> 00:32:20,100
the scenes. And then they will work on that

807
00:32:20,100 --> 00:32:21,180
distributing part.

808
00:32:21,660 --> 00:32:22,780
So that part of it all,

809
00:32:22,820 --> 00:32:23,940
you know, costs money.

810
00:32:23,940 --> 00:32:26,900
But it was worth it to me to make sure that

811
00:32:26,900 --> 00:32:29,300
it was professional and well done.

812
00:32:29,900 --> 00:32:32,660
Carol Cox:
Yes. Especially things like the cover design

813
00:32:32,660 --> 00:32:34,780
and then the layout, both for the print and

814
00:32:34,780 --> 00:32:36,580
then for the Kindle versions.

815
00:32:36,580 --> 00:32:38,180
Those are things that you really need.

816
00:32:38,180 --> 00:32:40,220
Someone who's who's done that before and

817
00:32:40,220 --> 00:32:42,060
understands exactly how to do it.

818
00:32:45,220 --> 00:32:47,100
Okay. Let's talk about the promotion piece.

819
00:32:47,100 --> 00:32:49,460
I know that having talked to authors,

820
00:32:49,460 --> 00:32:52,220
how important it is to get the word out about

821
00:32:52,220 --> 00:32:54,940
your book and to and to encourage pre-orders

822
00:32:54,940 --> 00:32:56,180
and to have, you know,

823
00:32:56,220 --> 00:32:58,780
this like pre-launch team or street team to

824
00:32:58,820 --> 00:33:01,620
help you out. So tell us a little bit about

825
00:33:01,660 --> 00:33:04,900
the promotion partner that you have who's

826
00:33:04,900 --> 00:33:06,620
helping you. Because it is a lot of work,

827
00:33:06,620 --> 00:33:08,060
right? A lot of emails you're sending to

828
00:33:08,100 --> 00:33:09,460
people. And then how are you recruiting

829
00:33:09,460 --> 00:33:10,740
people for your street team?

830
00:33:11,420 --> 00:33:15,060
Melania Murphy:
Right. So yeah, what I learned too,

831
00:33:15,100 --> 00:33:17,940
is that the promotion and the marketing

832
00:33:17,940 --> 00:33:21,420
starts at least 6 to 9 months before,

833
00:33:21,940 --> 00:33:23,460
before your launch date.

834
00:33:23,660 --> 00:33:25,660
There are some places that,

835
00:33:25,780 --> 00:33:27,780
um, like do book reviews.

836
00:33:27,780 --> 00:33:31,060
And of course, I'm an indie author that's

837
00:33:31,060 --> 00:33:32,980
putting out all the money ahead of time.

838
00:33:33,180 --> 00:33:34,740
So I, of course, went with the,

839
00:33:34,860 --> 00:33:36,620
um, the free review.

840
00:33:36,900 --> 00:33:40,180
And then I started reaching out to places

841
00:33:40,180 --> 00:33:44,340
that that need like six months to review your

842
00:33:44,340 --> 00:33:47,060
book. Um, there's a lady who does,

843
00:33:47,140 --> 00:33:49,220
um, Tampa Bay reads down here,

844
00:33:49,220 --> 00:33:51,660
and she's like, well, send me your your press

845
00:33:51,660 --> 00:33:53,860
release and your, um, advance copy,

846
00:33:53,860 --> 00:33:55,380
like six months before I'm like,

847
00:33:55,420 --> 00:33:56,700
oh, I'm already behind.

848
00:33:56,700 --> 00:33:58,820
But, you know, we'll just work with that.

849
00:33:58,860 --> 00:34:01,260
And and getting this arc together,

850
00:34:01,300 --> 00:34:02,820
you know, that it was the distributor that

851
00:34:02,860 --> 00:34:04,620
like, well, how are you doing on your Arcs?

852
00:34:04,620 --> 00:34:06,380
And I'm like, um, my what?

853
00:34:06,540 --> 00:34:09,060
You know, so I mean, everything is such a

854
00:34:09,060 --> 00:34:10,820
learning curve, but having these advanced

855
00:34:10,820 --> 00:34:12,930
reader copies and, and,

856
00:34:13,050 --> 00:34:17,050
um, you know, there's so many different ways

857
00:34:17,050 --> 00:34:18,690
to get this information out to.

858
00:34:18,730 --> 00:34:20,850
But again, it's just kind of to generate,

859
00:34:21,330 --> 00:34:25,530
um, generate the buzz and try to try to get I

860
00:34:25,530 --> 00:34:28,210
just want so many brides to read this stuff

861
00:34:28,210 --> 00:34:30,170
because you're going to find it fascinating.

862
00:34:30,210 --> 00:34:31,650
It's just so much fun.

863
00:34:31,650 --> 00:34:33,690
So but of course, you know me just saying buy

864
00:34:33,690 --> 00:34:36,650
my book. You know, that's that's not the best

865
00:34:36,650 --> 00:34:40,970
approach. So, um, I'm reaching out to places

866
00:34:40,970 --> 00:34:42,490
that maybe I could speak.

867
00:34:42,490 --> 00:34:45,250
And because my target audience is brides to

868
00:34:45,290 --> 00:34:48,490
be, I've been talking to bookstores or not

869
00:34:48,490 --> 00:34:49,530
bookstores, I'm sorry,

870
00:34:49,570 --> 00:34:51,610
bridal stores and saying,

871
00:34:51,610 --> 00:34:53,850
hey, you know, I wouldn't be fun to,

872
00:34:54,050 --> 00:34:57,010
you know, have a book signing here or a

873
00:34:57,050 --> 00:34:58,810
Women's History Month event here.

874
00:34:59,050 --> 00:35:01,610
And, um, because, you know,

875
00:35:01,650 --> 00:35:02,930
Amazon, Barnes and Nobles,

876
00:35:02,930 --> 00:35:04,770
all those big bookstores,

877
00:35:04,970 --> 00:35:07,770
they take like 40% right off the top.

878
00:35:08,010 --> 00:35:10,050
So I know. Right.

879
00:35:10,090 --> 00:35:12,330
So you have to kind of price your book,

880
00:35:12,370 --> 00:35:14,050
kind of look at what other books are being

881
00:35:14,050 --> 00:35:16,090
priced at and price your book accordingly

882
00:35:16,090 --> 00:35:18,410
because they take so much right off the bat.

883
00:35:18,690 --> 00:35:22,130
So now as I go around to bridal stores and

884
00:35:22,130 --> 00:35:24,490
other vendors, photographers and florists

885
00:35:24,490 --> 00:35:27,090
saying, hey, can I sell my book in your

886
00:35:27,090 --> 00:35:29,250
store? You know, and I let them know they'll

887
00:35:29,250 --> 00:35:31,650
they'll get 30% of the book because I'm going

888
00:35:31,690 --> 00:35:33,810
to have to give it to somebody,

889
00:35:34,490 --> 00:35:36,890
you know. So that was that's one promotion

890
00:35:36,890 --> 00:35:39,810
tactic. But but yeah, just getting friends

891
00:35:39,810 --> 00:35:42,570
and family involved and just,

892
00:35:42,850 --> 00:35:46,010
you know, asking them to read your book,

893
00:35:46,130 --> 00:35:49,090
um, an advance copy, asking them to put

894
00:35:49,130 --> 00:35:52,450
reviews out. Um, there's a lot of great

895
00:35:52,450 --> 00:35:54,650
resources online.

896
00:35:54,650 --> 00:35:56,650
It can actually be kind of overwhelming.

897
00:35:57,610 --> 00:35:59,970
But, um, yeah, there's,

898
00:36:00,010 --> 00:36:03,090
there's I probably put in at least two hours

899
00:36:03,090 --> 00:36:05,730
a day, like promoting and reaching out to

900
00:36:05,770 --> 00:36:07,610
people and networking and,

901
00:36:07,770 --> 00:36:09,410
you know, just finding all the different

902
00:36:09,450 --> 00:36:11,890
options that are available to promote my

903
00:36:11,890 --> 00:36:12,290
book.

904
00:36:13,130 --> 00:36:14,370
Carol Cox:
Well, I am so excited.

905
00:36:14,370 --> 00:36:16,930
Congratulations on this accomplishment.

906
00:36:16,930 --> 00:36:18,210
Really? I mean, when I,

907
00:36:18,250 --> 00:36:20,770
when I ever I see someone who has written and

908
00:36:20,770 --> 00:36:22,730
published a book, I'm really impressed

909
00:36:22,730 --> 00:36:23,770
because it's not easy.

910
00:36:23,810 --> 00:36:25,410
You know, it takes a lot. It takes a long

911
00:36:25,410 --> 00:36:28,370
time, a lot of dedication and like,

912
00:36:28,410 --> 00:36:30,770
you know, sitting down and doing the work

913
00:36:31,050 --> 00:36:33,730
week after week. So congratulations on this.

914
00:36:34,410 --> 00:36:35,490
Melania Murphy:
Thank you very much.

915
00:36:35,490 --> 00:36:37,090
And I'm still waiting for your book.

916
00:36:38,650 --> 00:36:40,970
Carol Cox:
It was. Yeah, I know I didn't want to mention

917
00:36:40,970 --> 00:36:43,850
that, but that's that's why I'm so impressed

918
00:36:43,850 --> 00:36:45,410
by it. It's coming, it's coming,

919
00:36:45,410 --> 00:36:46,970
it's working its way out. It's working its

920
00:36:46,970 --> 00:36:49,690
way out. All right, so where can listeners go

921
00:36:49,930 --> 00:36:51,410
to get your book?

922
00:36:52,010 --> 00:36:55,650
Melania Murphy:
Okay, so my website is millennial.

923
00:36:56,170 --> 00:36:58,570
Com and of course, you can,

924
00:36:58,650 --> 00:37:01,170
uh, buy it right there on my website.

925
00:37:01,530 --> 00:37:04,130
And um, it is on Amazon.

926
00:37:04,170 --> 00:37:05,730
It's on Barnes and Noble's.

927
00:37:05,730 --> 00:37:07,210
It's on bookstores.

928
00:37:08,200 --> 00:37:12,240
Um. And or if you live by me in the Florida

929
00:37:12,240 --> 00:37:15,080
area, let me know and I'll bring you one so

930
00:37:15,080 --> 00:37:15,840
you can buy it.

931
00:37:16,680 --> 00:37:17,760
Carol Cox:
Oh, I love that.

932
00:37:17,800 --> 00:37:19,920
Well, I need a signed copy at some point.

933
00:37:19,920 --> 00:37:22,920
I've already pre-ordered my print version on

934
00:37:22,920 --> 00:37:25,040
Amazon, so that will come once it gets

935
00:37:25,040 --> 00:37:26,640
published. And so next time we see each other

936
00:37:26,640 --> 00:37:28,800
in person, I'll make sure to bring it so you

937
00:37:28,800 --> 00:37:29,680
can sign it.

938
00:37:30,400 --> 00:37:31,520
Melania Murphy:
That sounds great.

939
00:37:31,560 --> 00:37:32,520
Definitely a deal.

940
00:37:33,600 --> 00:37:36,760
Carol Cox:
All right. Well, thank you so much for coming

941
00:37:36,760 --> 00:37:39,680
on to the podcast sharing this fascinating

942
00:37:39,720 --> 00:37:42,480
topic. I have I have learned so much by

943
00:37:42,520 --> 00:37:44,520
getting to know you over the past year and a

944
00:37:44,560 --> 00:37:48,400
half, and I'm excited for more brides and and

945
00:37:48,400 --> 00:37:51,000
more grooms and just more families and people

946
00:37:51,040 --> 00:37:53,360
to understand the choices that they have and

947
00:37:53,360 --> 00:37:54,720
to have these conversations.

948
00:37:54,720 --> 00:37:55,520
So thank you.

949
00:37:56,600 --> 00:37:58,480
Melania Murphy:
Thank you Carol. This has been fun.

950
00:37:59,200 --> 00:38:00,280
Carol Cox:
Until next time.

951
00:38:00,280 --> 00:38:01,320
Thanks for listening.