The State of Retention Marketing | E5: From Temples to Phones: AppsForBharat's Retention Strategy Revolutionising Worship in India!

In this episode, we discover how AppsForBharat is digitizing spiritual experiences for billions of Indians, with a range of digital offerings that enhance the user journey. See how MarTech plays a key role in this innovative product.

• (01:44) - From Employee to Entrepreneur: The Stirring Journey of Prashant
• (07:57) - Fighting for Funds: Trell's China Lessons
• (12:34) - Spiritual Revolution: The Genesis of AppsForBharat
• (14:54) - The Secret Sauce to Success: How AppsForBharat Masters Retention
• (19:42) - Early-Stage Entrepreneurs: What to Prioritize When Building Your Product
• (26:29) - Building Trust from the Ground Up: AppsForBharat's Data Practices
• (38:13) - Keeping Customers Happy: The Customer Engagement Philosophy of AppsForBharat
• (44:07) - The Next Chapter: Scaling AppsForBharat Beyond 100K DAUs
• (50:57) - The People Behind the Product: How Teams Work Together at AppsForBharat
• (57:52) - Unlocking Reactivation: Navigating Network Effects with Under 5K DAUs
• (01:03:49) - The Art of Alignment: Founder-Investor Dynamics in AppsForBharat's Growth Story
• (01:08:51) - Fueling Growth: Balancing Investment, Product, and Talent as a First-Time Founder
• (01:10:34) - The Magic Number: Experimentation and Scaling at AppsForBharat
• (01:14:01) - The Limits of Growth: Is Infinite Growth the Goal for AppsForBharat?

What is The State of Retention Marketing ?

Join Ankur Gattani, as he dives into engaging conversations with decision-makers face-to-face. These discussions are not your average chit-chat – he's getting into the what, why, and how of retention in organizations. From the human touch to the intricacies of products and technology, Ankur covers all the bases. So, strap in, hit play, and let's turn this podcast into your go-to source for understanding the ins and outs of keeping customers committed.