WEBVTT NOTE This file was generated by Descript 00:01:30.565 --> 00:01:31.745 Matt: Hey Dustin, welcome to the program. 00:01:32.335 --> 00:01:32.585 Dustin: Hello. 00:01:32.595 --> 00:01:32.905 Hello. 00:01:34.025 --> 00:01:39.995 Matt: Ten years ago, episode 23, you appeared on the Matt Report. 00:01:40.385 --> 00:01:41.875 Boy, we look young. 00:01:41.925 --> 00:01:44.665 I don't have one gray hair, in mine. 00:01:45.015 --> 00:01:47.645 And you are wearing the same jacket today. 00:01:47.645 --> 00:01:49.395 Folks can't see you, but you're wearing the same jacket. 00:01:49.625 --> 00:01:51.945 Dustin: I'm wearing the same jacket and I look very young as well. 00:01:51.945 --> 00:01:52.855 That is pre kid. 00:01:52.855 --> 00:01:54.325 So that was a long time ago. 00:01:54.675 --> 00:01:56.835 Matt: But you have like 30 pounds of muscle on you now. 00:01:56.835 --> 00:01:57.365 What happened? 00:01:57.435 --> 00:01:59.325 Dustin: Well, well, that's a little bit of work. 00:01:59.395 --> 00:01:59.855 Yes. 00:01:59.885 --> 00:02:00.425 Matt: Crossfit? 00:02:00.495 --> 00:02:00.865 Alright! 00:02:00.915 --> 00:02:01.565 I knew it! 00:02:01.695 --> 00:02:02.155 I knew it. 00:02:02.205 --> 00:02:02.765 How's that going? 00:02:02.805 --> 00:02:06.445 How's the balance of life, kids, podcasting, automatic? 00:02:06.885 --> 00:02:09.965 Dustin: Yeah, it is, it's a balance for sure. 00:02:10.125 --> 00:02:14.465 And this week is really testing me because we started back with soccer. 00:02:14.495 --> 00:02:15.515 My son's in soccer. 00:02:15.515 --> 00:02:16.215 He's in first grade. 00:02:16.215 --> 00:02:19.545 So I have a first year old son and first grade son, and my 00:02:19.545 --> 00:02:20.855 daughter is in fourth grade. 00:02:21.115 --> 00:02:23.755 And so soccer started back up this week. 00:02:23.755 --> 00:02:27.705 He's like in a full year program that they took the month of October 00:02:27.715 --> 00:02:29.395 or month of November off, I guess. 00:02:29.655 --> 00:02:31.115 And then basketball started. 00:02:31.115 --> 00:02:33.405 So I am a first grade boys. 00:02:33.710 --> 00:02:36.690 Basketball coach for the local rec league and then my daughter's 00:02:36.690 --> 00:02:38.030 in gymnastics and dance. 00:02:38.060 --> 00:02:40.590 And so we've got all of these things happening this week with a 00:02:40.590 --> 00:02:45.280 culmination of a Christmas party on Friday going to a, going to Topgolf. 00:02:45.300 --> 00:02:48.785 I don't know if there's Topgolf near you, but we've got That happens. 00:02:48.795 --> 00:02:50.435 So there's light at the end of the tunnel. 00:02:50.435 --> 00:02:52.985 We're going top golfing and the kids are staying with friends. 00:02:53.015 --> 00:02:55.665 And so we have like a one night away from them. 00:02:55.665 --> 00:02:59.125 So, but getting to your question, doing all the things like, man, it is hard. 00:02:59.355 --> 00:03:04.515 And I, I feel like earlier on, like I was very dedicated to WordPress podcasts. 00:03:05.055 --> 00:03:07.165 Like I host the, your website engineer podcast. 00:03:07.205 --> 00:03:08.235 And that was like. 00:03:08.460 --> 00:03:09.660 I'm not going to miss ever. 00:03:09.710 --> 00:03:12.370 Like I would go on vacation and I would schedule things. 00:03:12.370 --> 00:03:15.130 And man, it has been really hard to keep consistent. 00:03:15.130 --> 00:03:17.820 So I rely on my calendar a lot. 00:03:17.920 --> 00:03:22.670 last night, last night I was actually even recording, like I came down to my computer 00:03:22.670 --> 00:03:24.360 and I was like, what can I get done today? 00:03:24.370 --> 00:03:26.510 And like putting blocks on the calendar and rearranging it. 00:03:26.510 --> 00:03:29.160 And I, I mean, I got done with the workout about. 00:03:29.770 --> 00:03:33.550 13 minutes before we started talking and I showered and I shaved and I'm just 00:03:33.550 --> 00:03:37.230 like I'm here like you try to fit those blocks of time in and get your priorities 00:03:37.230 --> 00:03:41.490 in and I mean it is it is hard, but I do all my work for work from home. 00:03:41.510 --> 00:03:45.500 I work out at home and then I have a lot of kid running to and from places 00:03:45.530 --> 00:03:47.700 and I mean, it's It's an everyday thing. 00:03:48.950 --> 00:03:52.690 Matt: I'm sure life at automatic kind of affords you that flexibility. 00:03:52.690 --> 00:03:56.870 I mean, I think Matt and companies sort of really tout the fact that, automatic has 00:03:56.870 --> 00:03:59.500 been like this remote workforce forever. 00:03:59.950 --> 00:04:00.200 Right. 00:04:00.200 --> 00:04:02.140 So they kind of like lead the charge in that. 00:04:02.180 --> 00:04:03.790 And, there's a lot of flexibility there. 00:04:04.290 --> 00:04:07.530 We could chat about that in a minute, but I'm looking at the title of our last 00:04:07.530 --> 00:04:09.160 episode that we did on the matter report. 00:04:09.160 --> 00:04:10.780 It was the rise of WordPress media. 00:04:10.780 --> 00:04:15.370 This is stuff you and I were talking about over a decade ago again back in 00:04:15.390 --> 00:04:19.380 April 23 or excuse me, April 23rd, 2013. 00:04:19.380 --> 00:04:22.840 You and I were talking about the stuff that you and I were both doing, 00:04:22.870 --> 00:04:24.870 like putting out WordPress content. 00:04:25.615 --> 00:04:29.675 Really, educating, informing, hopefully entertaining some folks. 00:04:30.395 --> 00:04:35.155 Has there been a drastic difference, that you've seen over the last decade of this 00:04:35.155 --> 00:04:37.395 business of creating WordPress media? 00:04:37.395 --> 00:04:39.075 Like what has changed in your life? 00:04:39.925 --> 00:04:40.295 Dustin: Yeah. 00:04:40.335 --> 00:04:43.875 what's changed in my life is I don't have the time to do it as much and 00:04:43.875 --> 00:04:46.735 I, I find, and I'm, I'm seeing, like, I used to be like, I'm not going to 00:04:46.765 --> 00:04:50.535 re, I'm going to re, I am going to subscribe to all the things and listen 00:04:50.535 --> 00:04:52.425 to everybody else's opinion and thing. 00:04:52.810 --> 00:04:54.060 You don't have time to do that, right? 00:04:54.060 --> 00:04:56.320 You have time to keep your kind of your head, head down. 00:04:56.350 --> 00:05:01.210 And I see like on Twitter, I see like, Oh, you're following some of the big blogs. 00:05:01.220 --> 00:05:03.490 Like I do a lot of news for my podcast. 00:05:03.490 --> 00:05:04.900 And so there's always a segment about news. 00:05:04.900 --> 00:05:07.910 And so I'm all the time like looking for like, who's doing webinars on things 00:05:07.910 --> 00:05:09.160 or what companies are in the space. 00:05:09.160 --> 00:05:13.060 And, you know, you can tell that the bigger WordPress companies are. 00:05:13.350 --> 00:05:16.460 Producing that more media or they're, you know, they're continuing to 00:05:16.470 --> 00:05:18.090 just be out there in the space. 00:05:18.090 --> 00:05:21.330 And I think that's, what's really cool about just WordPress in general. 00:05:21.340 --> 00:05:23.300 Like anybody can be their own voice. 00:05:23.320 --> 00:05:26.370 I don't know how many people have like started a podcast or like 00:05:26.540 --> 00:05:28.470 just done it because why not? 00:05:28.520 --> 00:05:30.200 Like it's a good way to give back. 00:05:30.200 --> 00:05:34.220 That's, that's my main reason why I continue to do my podcast is because I 00:05:34.220 --> 00:05:37.010 don't have the time or the energy to like. 00:05:37.215 --> 00:05:40.975 Contribute back to core or you know, write blog posts for 00:05:40.995 --> 00:05:42.485 WordPress news or things like that. 00:05:42.485 --> 00:05:44.665 But I do have time to share Here's some updates. 00:05:44.665 --> 00:05:47.205 Here's some things that are going on Here's some of the things that you need 00:05:47.205 --> 00:05:51.305 to learn about when it comes to WordPress and here's the changes and whatnot So I 00:05:51.315 --> 00:05:54.275 think there's there's a lot more media that's out there And I think that's just 00:05:54.505 --> 00:05:56.105 kind of part of the times too, right? 00:05:56.325 --> 00:06:00.905 the youtube is really big like now in comparison to it was 10 years ago like 00:06:01.575 --> 00:06:03.115 I don't even watch TV anymore, Harley. 00:06:03.115 --> 00:06:05.805 It's like, Oh, I subscribed to these YouTube people that are building 00:06:05.805 --> 00:06:07.175 this or doing that or whatnot. 00:06:07.205 --> 00:06:10.665 And so, so yeah, so I think that just in the general landscape of just 00:06:10.675 --> 00:06:14.555 how life is in 2023, like there's going to be more media content. 00:06:15.325 --> 00:06:16.045 Matt: you're coming up. 00:06:16.045 --> 00:06:19.415 If you don't realize this, Dustin, you're coming up on a 13 year 00:06:19.415 --> 00:06:21.445 anniversary for website engineer. 00:06:21.445 --> 00:06:24.455 Your first episode was December 3rd, 2010. 00:06:25.035 --> 00:06:25.255 So 00:06:25.895 --> 00:06:26.135 Dustin: Yeah. 00:06:26.135 --> 00:06:26.405 So 00:06:26.695 --> 00:06:28.905 Matt: you have anything planned for 13 years? 00:06:28.925 --> 00:06:30.085 Dustin: no, absolutely not. 00:06:30.525 --> 00:06:32.905 It's like, I think I'm going to publish a Matt report 00:06:32.905 --> 00:06:34.165 podcast or something like that. 00:06:34.175 --> 00:06:35.775 That's my, my big claim to fame. 00:06:35.775 --> 00:06:38.595 No, I, I kind of like, I don't, I don't think I've ever really 00:06:38.595 --> 00:06:40.405 done like big milestone things. 00:06:40.405 --> 00:06:44.395 Maybe at a hundred I did, I think I'm getting close to, let's see, I'd 00:06:44.395 --> 00:06:47.785 published last week, uh, number five 43. 00:06:48.085 --> 00:06:51.845 And so like the, after that, it's kind of like WordPress releases, right? 00:06:51.865 --> 00:06:54.265 Like there's no big fanfare for 6. 00:06:54.265 --> 00:06:54.995 0 or 5. 00:06:54.995 --> 00:06:55.705 0, like. 00:06:55.795 --> 00:06:56.995 Yep, this is another episode. 00:06:56.995 --> 00:06:58.235 We're just going to keep chugging along. 00:06:58.235 --> 00:06:59.985 And so no, don't have anything planned. 00:07:00.155 --> 00:07:04.655 I'm approaching my, so December 3rd is my anniversary for your website engineer 00:07:04.845 --> 00:07:08.935 and December 2nd, which is the day before is my 10 year anniversary at automatic. 00:07:08.935 --> 00:07:11.325 So I got some, some big milestones coming up. 00:07:11.655 --> 00:07:12.265 Matt: Nice. 00:07:12.315 --> 00:07:15.455 And there is something at for 10 years at automatic, right? 00:07:15.860 --> 00:07:17.810 Dustin: It is a sabbatical number two. 00:07:18.415 --> 00:07:19.575 Matt: Sabbatical number two. 00:07:20.350 --> 00:07:22.670 And now that just, that happens at 10 years or it just 00:07:22.670 --> 00:07:24.090 happens to fall on you or, 00:07:24.120 --> 00:07:25.620 Dustin: you are eligible. 00:07:25.630 --> 00:07:28.690 So at automatic, you can get a sabbatical after you've been there with the 00:07:28.690 --> 00:07:32.290 company five years, and then the day you come back from your sabbatical. 00:07:32.300 --> 00:07:34.370 So you can take it anytime after you reach five years. 00:07:34.380 --> 00:07:37.670 And so as soon as that happens, as soon as you get back from your 00:07:37.670 --> 00:07:40.280 first sabbatical, that's when the timer starts for your second one. 00:07:40.280 --> 00:07:43.060 So I didn't take the first one in December. 00:07:43.060 --> 00:07:46.910 We were just closing on this house and it was brand new and it was winter. 00:07:46.910 --> 00:07:47.200 And my. 00:07:47.355 --> 00:07:49.945 Kids were little and like, I'm like, I don't really want to enjoy a 00:07:49.945 --> 00:07:51.315 sabbatical in the middle of the winter. 00:07:51.525 --> 00:07:54.315 And so I pushed mine off until May and we took some vacations. 00:07:54.315 --> 00:07:56.305 I worked on the house, built a deck and stuff like that. 00:07:56.515 --> 00:08:01.205 And then when I, and so then August 1st is 2024 is when I'm eligible again. 00:08:01.205 --> 00:08:02.225 So I've got a. 00:08:02.605 --> 00:08:02.885 I don't know. 00:08:02.895 --> 00:08:03.305 What is that? 00:08:03.305 --> 00:08:04.665 Nine months counting down 00:08:04.965 --> 00:08:09.725 Matt: Yeah, that's cool, man. 00:08:09.805 --> 00:08:10.415 that's awesome. 00:08:11.255 --> 00:08:11.745 Talk to me. 00:08:12.145 --> 00:08:15.285 Here's one thing that I really envy about you except for the fact that maybe you 00:08:15.285 --> 00:08:17.175 can do about 50 more pull ups than me. 00:08:17.565 --> 00:08:22.525 your consistency with your website engineer 500 plus episodes. 00:08:22.625 --> 00:08:27.085 I have never been able to stay in the lane of one project, right? 00:08:27.165 --> 00:08:29.285 One brand as a creator. 00:08:30.085 --> 00:08:30.745 I just, you. 00:08:31.270 --> 00:08:32.960 Matt report was the longest running thing, right? 00:08:32.960 --> 00:08:35.960 So it was 10 years or so. 00:08:36.010 --> 00:08:40.860 I stopped publishing Matt report episodes back in September last year. 00:08:40.860 --> 00:08:41.910 So over a year ago. 00:08:42.420 --> 00:08:45.210 and I focused primarily now here at the WP minute, the WP minute 00:08:45.210 --> 00:08:49.250 plus podcast, focusing on WordPress news, short form and long form. 00:08:49.260 --> 00:08:50.320 This is long form. 00:08:51.110 --> 00:08:52.780 How have you stayed in the state in the lane? 00:08:52.970 --> 00:08:55.650 with your website engineer, how do you just keep that core focus? 00:08:56.535 --> 00:08:58.055 Dustin: Yeah, I don't know. 00:08:58.075 --> 00:08:59.505 Like it is early on. 00:08:59.505 --> 00:09:02.425 I, like I mentioned, it was kind of like the drive of like, okay, I'm 00:09:02.425 --> 00:09:03.675 going to be that number one show. 00:09:03.675 --> 00:09:04.925 That's most consistent. 00:09:04.965 --> 00:09:05.955 I'm always out there. 00:09:05.985 --> 00:09:08.495 Things, you know, I'm just going to continue to bring content. 00:09:08.765 --> 00:09:12.025 And then there was a stretch where I was doing some different things at automatic 00:09:12.025 --> 00:09:14.855 and I wasn't on a WordPress specific team. 00:09:15.060 --> 00:09:17.560 So I was kind of out of the WordPress space for a little bit. 00:09:17.570 --> 00:09:22.220 And so that's kind of where I had some stalling, maybe 20, 2021 and 2022. 00:09:22.450 --> 00:09:24.640 Just there, there wasn't things that I'm seeing. 00:09:24.650 --> 00:09:28.460 Like I work in support and now like when you're in support, you 00:09:28.460 --> 00:09:31.390 see a lot of stuff that probably shouldn't happen on WordPress sites. 00:09:31.580 --> 00:09:35.510 And so that kind of gives you some, some fuel for, for continuing with it. 00:09:35.510 --> 00:09:36.900 So I think it's just kind of like that. 00:09:37.170 --> 00:09:39.580 I don't know when I started, I always thought, Oh, this will be really cool. 00:09:39.590 --> 00:09:42.730 Someday when I can say I have 500 episodes of like. 00:09:42.890 --> 00:09:47.140 Something and, and, and like you, I'm not really good at finishing. 00:09:47.140 --> 00:09:51.490 This honestly is like the only thing that I am good at staying consistent about 00:09:51.750 --> 00:09:56.220 because my wife and I have, or my wife has a, she's a full time small business 00:09:56.220 --> 00:09:57.910 owner and we've got two or three sites. 00:09:57.910 --> 00:10:00.120 And so like a lot of my WordPress stuff comes from there. 00:10:00.120 --> 00:10:03.310 That's where I get my itch to like build stuff and create and, you 00:10:03.310 --> 00:10:07.030 know, do an e learning platform or a subscription thing or do that. 00:10:07.030 --> 00:10:10.850 And so I get to do all of that with her, but we are very bad at like. 00:10:11.375 --> 00:10:11.885 Finishing. 00:10:11.885 --> 00:10:14.065 We're really good at coming up with ideas and getting it like 00:10:14.065 --> 00:10:15.365 a 90 percent of the way done. 00:10:15.395 --> 00:10:17.745 And then be like, nah, we got to move on to this next thing. 00:10:17.745 --> 00:10:21.195 Or like, I'm very reactive in the fact that it's like, oh, I should have 00:10:21.195 --> 00:10:24.505 prepared for this podcast, you know, yesterday, but it was like, oh, I've 00:10:24.505 --> 00:10:25.905 got three minutes until I sign on. 00:10:25.905 --> 00:10:27.875 Let me come up with some questions that I want to add, 00:10:27.935 --> 00:10:28.915 you know, or anything like that. 00:10:28.915 --> 00:10:31.445 So it's, it's just one of those things that it's. 00:10:31.595 --> 00:10:34.445 I don't know, it's, it's hard, but I kind of have that drive of like, I just want 00:10:34.445 --> 00:10:39.725 to continue to create content, and this is my only thing that is successful, I guess, 00:10:39.735 --> 00:10:43.735 in a way, and easy for me to continue to give back to the WordPress community. 00:10:44.860 --> 00:10:46.530 Matt: you the type of creator that backs everything up? 00:10:48.055 --> 00:10:49.145 Dustin: Backup as in, 00:10:49.530 --> 00:10:49.830 Matt: Like, 00:10:49.845 --> 00:10:50.825 Dustin: saves everything. 00:10:51.130 --> 00:10:51.860 Matt: save everything. 00:10:51.860 --> 00:10:55.200 You've got disks, you've got terabytes of NAS storage, all that 00:10:55.515 --> 00:10:56.485 Dustin: No, not really. 00:10:56.485 --> 00:11:02.285 I create, I keep the mp3 file and then the mp3 files obviously uploaded to 00:11:02.285 --> 00:11:03.705 Lipsyn or, you know, whatever host. 00:11:03.705 --> 00:11:05.355 And that's all I really create. 00:11:05.425 --> 00:11:09.075 I've been in the process of like moving my life into notion. 00:11:09.085 --> 00:11:12.545 So another thing that I'm really terrible at is like, Oh, I need 00:11:12.545 --> 00:11:13.705 this tool to do this thing. 00:11:13.715 --> 00:11:16.755 So there was like a stretch of like 50 episodes that I. 00:11:17.105 --> 00:11:19.275 Oh, I'm going to use day one to create my show notes. 00:11:19.375 --> 00:11:21.835 And then before that it was notes and then it was ever note. 00:11:21.845 --> 00:11:23.055 And it's been like all these things. 00:11:23.065 --> 00:11:24.845 So I've got all of that stuff everywhere. 00:11:24.975 --> 00:11:26.995 And so like, I'm just trying to consolidate and like 00:11:27.165 --> 00:11:28.075 with notion is really cool. 00:11:28.075 --> 00:11:31.655 You can, you can create like schedules and a calendar and I'm going to publish 00:11:31.655 --> 00:11:35.205 this here and it's got the, it's got the template and everything built in. 00:11:35.205 --> 00:11:37.265 So I have like my whole show notes and I just fill it out. 00:11:37.265 --> 00:11:42.145 And, but I have, like I said, I have 543 episodes and I have like 00:11:42.185 --> 00:11:44.695 back to five 18 in notion so far. 00:11:44.695 --> 00:11:46.125 So I still have 500 more. 00:11:46.465 --> 00:11:49.285 To go and like in the process, like I always feel like it's a 00:11:49.285 --> 00:11:52.905 good thing to get updated with like the latest in wordpress too. 00:11:52.905 --> 00:11:56.225 So like I'm so for example, like I'll take 5 17. 00:11:56.415 --> 00:11:57.965 I'll open that up in the editor. 00:11:58.005 --> 00:12:01.005 If there's a reusable block I'm using now, like I'll swap that out. 00:12:01.005 --> 00:12:02.825 I'll fix formatting like for a long time. 00:12:02.825 --> 00:12:06.470 I was using I was using markdown in my show notes and so like The 00:12:06.510 --> 00:12:08.320 markdown needs jetpack to work right. 00:12:08.350 --> 00:12:11.960 And so like now I'm backing those out and fixing those so they don't need jetpack. 00:12:11.960 --> 00:12:15.300 And, you know, just like trying to like, I don't know where your question was or 00:12:15.300 --> 00:12:17.090 what your question was all the way back. 00:12:17.100 --> 00:12:21.180 But, but just like continuing to, you know, pre produce this content and like, 00:12:21.400 --> 00:12:23.040 Oh, how do I keep everything backed up? 00:12:23.915 --> 00:12:27.905 I don't really like there's there's tons of like data that's out there 00:12:27.905 --> 00:12:32.565 and it's like am I really going to use this Thing that I created 12 years ago. 00:12:32.565 --> 00:12:35.105 Well every all the interfaces are different now I think that's one of the 00:12:35.105 --> 00:12:37.135 thing that's that's hard in wordpress. 00:12:37.145 --> 00:12:42.925 Like i've got a lot of good video content that I created Before like 00:12:42.925 --> 00:12:46.245 the new dashboard, right before mp5, I think is what it was called, 00:12:46.245 --> 00:12:47.795 like the old school, like 3. 00:12:47.795 --> 00:12:48.825 0 dashboard. 00:12:48.825 --> 00:12:51.485 And it's like, well, this is not really usable at all because like, 00:12:51.575 --> 00:12:52.545 nobody's going to watch this. 00:12:52.545 --> 00:12:54.405 They're like, this guy recorded it in the stone age. 00:12:54.405 --> 00:12:54.805 Like it's 00:12:54.910 --> 00:12:55.320 Matt: yeah. 00:12:55.875 --> 00:12:56.835 Dustin: it's not even legit now, 00:12:57.160 --> 00:12:58.530 Matt: Is this 480p? 00:12:58.540 --> 00:13:00.710 Like, where, where was, how old is this guy? 00:13:01.170 --> 00:13:04.935 yeah, I, I often, I often joke, you, Probably a mutual friend of ours, 00:13:04.935 --> 00:13:08.235 probably is WP Tuts, from, from YouTube. 00:13:08.315 --> 00:13:12.415 And, he, he was just posting the other day on Twitter, or yesterday, in 00:13:12.415 --> 00:13:14.335 fact, that, he's like, Oh, I'm back. 00:13:14.345 --> 00:13:17.815 I got, I'm backing up all of my, my catalog of videos. 00:13:17.815 --> 00:13:19.135 It's taken me all day, all this stuff. 00:13:19.135 --> 00:13:20.395 And I'm like, here's the easy mode. 00:13:20.825 --> 00:13:22.265 Don't back anything up, Paul. 00:13:23.065 --> 00:13:23.165 Like. 00:13:23.355 --> 00:13:25.995 Just don't, I don't, you know, but he's, you know, obviously 00:13:25.995 --> 00:13:26.705 everybody has different. 00:13:26.705 --> 00:13:29.895 And it's just, I'm always curious to, to peer into the mindset of other 00:13:29.935 --> 00:13:34.705 creators, because I think there are those who back everything up script. 00:13:34.715 --> 00:13:35.345 Absolutely. 00:13:35.345 --> 00:13:38.695 Everything storyboard, everything are super organized. 00:13:39.035 --> 00:13:41.625 they have their content calendar out. 00:13:41.970 --> 00:13:45.650 Like two or three quarters, you know, and it's, and I, I super, 00:13:45.900 --> 00:13:47.460 yeah, I super appreciate that. 00:13:47.790 --> 00:13:52.070 but one life with kids, I have three young kids and two, I have a full time 00:13:52.070 --> 00:13:56.520 job, just like you, I work at gravity forms, you work at automatic, and this 00:13:56.530 --> 00:13:58.670 is just like the side hustle, you know? 00:13:58.670 --> 00:14:00.140 So it's just like, I'm getting this stuff out there. 00:14:00.140 --> 00:14:01.570 If I ever need to download it again. 00:14:02.050 --> 00:14:06.590 I'll go to my web host and I'll, and I'll download it, or the podcast 00:14:06.590 --> 00:14:09.270 host and I'll download it or I'll go to YouTube and download the VOD. 00:14:09.490 --> 00:14:11.540 And you know, what am I going to do with this video later? 00:14:11.540 --> 00:14:12.250 No, one's going to want 00:14:12.370 --> 00:14:12.730 Dustin: right. 00:14:13.030 --> 00:14:15.670 And in a terrible game to play terrible. 00:14:15.670 --> 00:14:18.130 And I'm in the midst of this, like we were talking before we 00:14:18.130 --> 00:14:21.620 started that I've got new machines and like hard drives are full. 00:14:21.620 --> 00:14:24.280 And like the Synology that I have that backs everything up, that's not 00:14:24.280 --> 00:14:26.400 super readily accessible right now. 00:14:26.400 --> 00:14:29.290 And so like my wife does some photo editing as part of her side gigs. 00:14:29.290 --> 00:14:32.200 And like, she's always like, I need more space to do this thing. 00:14:32.200 --> 00:14:33.580 So then I've got to back things up. 00:14:33.580 --> 00:14:34.880 And then I always feel uncomfortable. 00:14:34.880 --> 00:14:36.820 Like, Oh, I've backed this up to a Synology. 00:14:36.830 --> 00:14:37.430 That's got. 00:14:37.605 --> 00:14:41.185 It's rated so it's on there twice, but I don't feel comfortable deleting it 00:14:41.185 --> 00:14:43.935 from another machine because we might lose, you know, like there's all these 00:14:43.935 --> 00:14:47.435 things and it's just like the, like you said, if you don't save things, 00:14:47.455 --> 00:14:49.885 it just is easier on your brain and you don't have to worry about it. 00:14:50.160 --> 00:14:50.620 Matt: Yeah, yeah. 00:14:51.080 --> 00:14:55.390 talk to me about staying in the lane of just audio. 00:14:55.580 --> 00:14:58.610 is it really a, a, a time and resource thing? 00:14:59.040 --> 00:15:01.930 Or, I mean, you have some videos up on your YouTube channel. 00:15:01.990 --> 00:15:03.790 as of this recording, there was one three months ago. 00:15:03.790 --> 00:15:05.510 Why full site editing is the real deal? 00:15:05.990 --> 00:15:07.620 is it just a time and resource thing? 00:15:07.630 --> 00:15:10.370 You know, going into YouTube, creating other content? 00:15:10.820 --> 00:15:11.250 what's up? 00:15:11.295 --> 00:15:15.235 Dustin: Yeah, so I, I have this aspiration for like actually 00:15:15.235 --> 00:15:16.625 making money from YouTube someday. 00:15:17.085 --> 00:15:17.745 Will that happen? 00:15:17.745 --> 00:15:18.165 Who knows? 00:15:18.195 --> 00:15:21.505 But, and, and I started, I was going to do like short form videos. 00:15:21.505 --> 00:15:24.685 I've done longer webinars that you're that one that you just referenced was 00:15:24.685 --> 00:15:26.815 like a webinar recording that I did. 00:15:27.045 --> 00:15:28.545 So it's a little longer form content. 00:15:28.585 --> 00:15:31.115 And, and honestly, I used to do that when I was full time. 00:15:31.115 --> 00:15:33.285 It was like, I'm going to prepare once a month. 00:15:33.490 --> 00:15:36.020 The first whatever day, I think it was always the first Friday at 00:15:36.020 --> 00:15:38.580 noon, I was going to do a webinar and just kind of teach something 00:15:38.840 --> 00:15:41.990 and just having like that consistent schedule, I find is really helpful. 00:15:42.270 --> 00:15:45.400 one of the things that makes it difficult is like my schedule 00:15:45.400 --> 00:15:48.410 always changes based on like I have to put my availability and so. 00:15:48.855 --> 00:15:51.285 So you referenced earlier that automatic is super flexible and it 00:15:51.305 --> 00:15:55.625 is, but it's not, spontaneous is one way that we like to say in support. 00:15:55.635 --> 00:15:58.805 Like it's super flexible and you can pick your hours, but you have to pick 00:15:58.805 --> 00:16:00.535 them two or three weeks in advance. 00:16:00.785 --> 00:16:03.715 And so one of the hard parts is like, I'll have an idea and it's 00:16:03.715 --> 00:16:06.445 like, Oh, I really want to do this podcast or I want to do this thing. 00:16:06.655 --> 00:16:08.255 And it's like, well, let me look at my schedule. 00:16:08.255 --> 00:16:12.095 The next time I have a two hour block of time when there's no kids around. 00:16:12.095 --> 00:16:14.725 So it's quiet and, and it's not bedtime. 00:16:14.725 --> 00:16:16.495 I'm like, That's in two weeks. 00:16:16.515 --> 00:16:19.095 And so like two weeks go by and it's like, oh, well, I'm not really 00:16:19.095 --> 00:16:20.395 interested in that right now. 00:16:20.655 --> 00:16:21.915 And I always found that. 00:16:22.380 --> 00:16:25.860 Audio was always just so easy for me to do a lot of times probably of the 00:16:25.870 --> 00:16:30.470 500 episodes There's probably like 300 of them that I never edited like well 00:16:30.470 --> 00:16:34.010 I would go in and I would edit like my show has four or five sections like 00:16:34.020 --> 00:16:37.440 if I messed up a like a segment of the show like I would just Start the whole 00:16:37.440 --> 00:16:41.745 thing over again, and so I would just like out and now I've been editing these 00:16:41.745 --> 00:16:46.275 last, I don't know, 15 episodes, 20 episodes, quite a while with the script. 00:16:46.495 --> 00:16:49.865 And now like I can just highlight the, all the texts and I'm actually 00:16:49.865 --> 00:16:51.995 starting to work with the script and doing some audio things. 00:16:51.995 --> 00:16:55.335 So it's also like, you can see my background here is like boring. 00:16:55.335 --> 00:16:57.335 I'm like, I don't have anything to show behind me. 00:16:57.335 --> 00:16:59.795 Like I don't have a setup that looks good for video. 00:16:59.805 --> 00:17:02.395 Plus a lot of video content is like even just. 00:17:02.555 --> 00:17:03.775 Even like a talking head, right? 00:17:03.785 --> 00:17:07.105 You, you talk a little bit and then you show something on the screen and then you 00:17:07.105 --> 00:17:10.935 talk some more like just that setting all the stuff up to get a good camera angle. 00:17:10.935 --> 00:17:12.745 It just it feels like it's a lot of work. 00:17:13.240 --> 00:17:13.530 Matt: Yeah. 00:17:13.910 --> 00:17:14.570 Yeah, yeah, yeah. 00:17:14.790 --> 00:17:15.610 It is a lot of work. 00:17:15.740 --> 00:17:19.120 and by the way, for the listener, I, I'll be appearing on, or you'll 00:17:19.120 --> 00:17:21.500 hear me on Dustin's, podcast as well. 00:17:21.510 --> 00:17:25.090 Maybe I can talk to you on your channel about, how much money you 00:17:25.090 --> 00:17:27.210 can or cannot make with YouTube. 00:17:27.260 --> 00:17:31.470 because, I do have, AdSense enabled on the channel and we can chat about that. 00:17:31.720 --> 00:17:33.820 yeah, it's, it's, it's certainly a lot of work. 00:17:33.820 --> 00:17:37.750 The, the landscape of going back to what we originally talked about, 00:17:37.760 --> 00:17:39.690 again, a decade ago, WordPress media. 00:17:40.370 --> 00:17:44.970 You know, hats off again to folks like you who have, been consistent, 00:17:45.250 --> 00:17:49.790 persistent, with creating this content because there's a lot of folks out 00:17:49.790 --> 00:17:53.830 there, especially in the YouTube landscape where they look at WordPress. 00:17:53.860 --> 00:17:56.380 In fact, I was just before we hopped on, I emailed you said, Hey, I'm 00:17:56.380 --> 00:17:57.300 gonna be a couple of minutes late. 00:17:57.300 --> 00:18:01.580 I was having a meeting with another sort of like YouTube brand in the space 00:18:01.910 --> 00:18:04.370 and, There's a lot of folks out there on the YouTube world that are just 00:18:04.370 --> 00:18:06.730 like, Hey, get this hot affiliate deal. 00:18:07.060 --> 00:18:08.110 It's a WordPress plugin. 00:18:08.260 --> 00:18:08.820 Here it is. 00:18:08.850 --> 00:18:09.960 Like I'm going to talk about that. 00:18:10.190 --> 00:18:13.000 And then next week, another hot affiliate deal came through. 00:18:13.170 --> 00:18:14.280 So I'm going to talk about that. 00:18:14.580 --> 00:18:20.990 And, you know, listen, I, I, you know, I don't knock, I can't knock the hustle. 00:18:21.010 --> 00:18:23.965 As long as you're like, Hustling for the right reasons. 00:18:23.965 --> 00:18:27.595 Like you're trying to build like this, whatever, passive income business. 00:18:27.595 --> 00:18:28.265 It's okay. 00:18:28.265 --> 00:18:33.115 Like I have some degree of, forgiveness in, in, in that realm, you know, but 00:18:33.115 --> 00:18:35.775 if you're just like, I don't even care and I don't care what happens to 00:18:35.775 --> 00:18:40.535 these WordPress users after they use this cheap plugin or terrible theme, 00:18:40.545 --> 00:18:44.625 like that's where it really bugs me, but it's also, I realized that. 00:18:45.095 --> 00:18:48.605 This passion for WordPress, like the folks that maybe you and I talked to, 00:18:48.645 --> 00:18:52.935 I would say is like the 1 percent of WordPress who actually like really care. 00:18:52.935 --> 00:18:57.175 Maybe not your content, but my content is probably like 1 percent of WordPress. 00:18:57.375 --> 00:18:59.425 It doesn't make any money, right? 00:18:59.565 --> 00:19:03.485 Like I'm talking to a limited audience, not on my YouTube channel, but on 00:19:03.485 --> 00:19:07.625 my podcast for sure, because it's analyzing the WordPress industry, the 00:19:07.625 --> 00:19:09.835 community, the business side of things. 00:19:10.155 --> 00:19:14.380 The YouTube channel is like You know the sports section of the newspaper 00:19:14.380 --> 00:19:16.940 people come like, oh, this is cool Show me how to do this wordpress thing, 00:19:17.140 --> 00:19:18.900 but the podcast in the newsletter. 00:19:19.040 --> 00:19:24.720 That's me analyzing the industry and in my opinion Is a maximum of 10 000 00:19:24.720 --> 00:19:28.870 english speaking people in the world who care about what's happening? 00:19:29.195 --> 00:19:33.235 At automatic with WordPress core with the economics of WordPress. 00:19:33.795 --> 00:19:34.825 That's my cap. 00:19:35.495 --> 00:19:36.675 I don't have a question here 00:19:37.305 --> 00:19:37.765 Dustin: yeah, 00:19:37.945 --> 00:19:41.075 Matt: all that, but like, what, what do you see those pockets 00:19:41.095 --> 00:19:44.810 Dustin: yeah, I think that's kind of like I always saw that kind of as a limitation 00:19:44.830 --> 00:19:48.850 of like, I know that there's really no like ceiling as an entrepreneur Like you 00:19:48.850 --> 00:19:53.260 could make a bunch of money doing you know things but again like to get a free 00:19:53.280 --> 00:19:57.900 audience to listen again We are in this weird space where it's like, okay, we do 00:19:57.900 --> 00:20:01.725 have It's people that are interested in WordPress and they're kind of geeky enough 00:20:01.725 --> 00:20:03.685 to want to listen to WordPress podcasts. 00:20:04.025 --> 00:20:07.585 And, you know, so that's not even like even a lot of store owners or whatnot. 00:20:07.585 --> 00:20:12.035 So it's, it's hard to really know whether, whether you're talking to, and I've 00:20:12.035 --> 00:20:13.925 always had the, the challenge of like. 00:20:14.350 --> 00:20:16.590 Is my podcast made for beginners? 00:20:16.600 --> 00:20:19.280 Is it made for like people who are store owners? 00:20:19.280 --> 00:20:21.710 Is it for developers who want to learn more stuff? 00:20:21.720 --> 00:20:22.630 Like, where is that? 00:20:22.640 --> 00:20:25.580 And I always found that that was kind of a, it was, it was a hard thing. 00:20:25.580 --> 00:20:28.430 And it was like, ah, man, if I would have chose a different thing, 00:20:28.440 --> 00:20:30.920 like remodeling my house, like. 00:20:31.245 --> 00:20:34.885 There's a ton more people who, even if they don't ever have the desire 00:20:34.885 --> 00:20:37.815 to remodel a house or like build this thing, like they might watch the 00:20:37.815 --> 00:20:39.125 channel because it would be interesting. 00:20:39.505 --> 00:20:44.225 And, and so, yeah, so it's always like, Oh man, like, did we pick the right thing? 00:20:44.225 --> 00:20:46.315 Like, again, we're doing it because it's a passion thing. 00:20:46.315 --> 00:20:48.155 Like we enjoy talking about WordPress. 00:20:48.185 --> 00:20:51.075 We enjoy like seeing the improvements that especially, you know, like all the 00:20:51.075 --> 00:20:52.395 things that have changed in the last. 00:20:52.730 --> 00:20:55.780 15 years, like it's been really cool to watch and see and kind of 00:20:55.810 --> 00:20:57.840 like, Oh, I'm kind of an influencer. 00:20:57.850 --> 00:21:00.420 Like it's kind of one of those influencer things where it's like, Oh, you go 00:21:00.420 --> 00:21:03.280 to work camp, people know who you are and you know, you'll talk and you'll 00:21:03.280 --> 00:21:06.730 stop in, but you're at the grocery store and nobody knows who you are. 00:21:06.730 --> 00:21:09.540 And that's exactly, exactly the way that I like it. 00:21:10.095 --> 00:21:11.015 Matt: yeah, yeah, yeah, yeah. 00:21:11.015 --> 00:21:12.745 I, I, you know, I have a joke. 00:21:13.235 --> 00:21:13.935 Joke about that. 00:21:13.975 --> 00:21:18.295 I was doing a lot of mentoring in a local, business accelerator pre covid, 00:21:18.585 --> 00:21:20.235 when they had a lot of in person stuff. 00:21:20.235 --> 00:21:24.895 And, you know, my podcast was the wordpress podcast. 00:21:25.275 --> 00:21:28.315 You know, a lot of those folks that would bring me in to talk 00:21:28.325 --> 00:21:31.835 about wordpress was, you know, because they knew I did a podcast. 00:21:31.855 --> 00:21:35.260 They didn't listen to the wordpress podcast because they weren't Like users, 00:21:35.260 --> 00:21:39.970 but they were like, Oh, I know you do this thing about WordPress consistently come 00:21:39.970 --> 00:21:43.890 in and talk to the group about building a WordPress site for their, you know, for 00:21:43.890 --> 00:21:45.230 their business that they're just starting. 00:21:45.720 --> 00:21:51.000 And, And so then eventually I started like, Hey, I'm talking to all. 00:21:51.000 --> 00:21:55.680 And my family has run businesses in the local community for. 00:21:56.295 --> 00:21:57.585 50 plus years. 00:21:57.795 --> 00:22:01.505 So I have a strong sense of like community and entrepreneurship 00:22:01.505 --> 00:22:02.645 and tying those two together. 00:22:02.995 --> 00:22:05.095 so then I was like, Hey, I'm talking to all these local businesses. 00:22:05.215 --> 00:22:08.025 I'm going to start this local business podcast. 00:22:08.055 --> 00:22:09.465 Now, again, this is pre COVID. 00:22:09.865 --> 00:22:14.125 and then I started it literally two episodes in, I walked into a coffee 00:22:14.125 --> 00:22:17.810 shop and somebody was like, Hey, you're that guy that does that podcast. 00:22:17.900 --> 00:22:20.620 So I was like, I'm like, you, you use WordPress? 00:22:20.960 --> 00:22:22.210 And they were like, no, you do. 00:22:22.400 --> 00:22:24.160 Oh, it was called South Coast FM. 00:22:24.210 --> 00:22:25.190 You do South Coast FM. 00:22:25.190 --> 00:22:27.680 I'm like, how, how did that even happen? 00:22:27.800 --> 00:22:29.690 How did that happen in like two seconds? 00:22:29.830 --> 00:22:33.130 It took me like 20 years in WordPress to be like recognized. 00:22:33.340 --> 00:22:35.530 And, and like, but, but it's weird. 00:22:35.540 --> 00:22:36.580 Like when you, I. 00:22:37.130 --> 00:22:41.650 God, as a creator, always look at the other side of the fence and say, if 00:22:41.650 --> 00:22:45.080 I just did something else, I might be a little bit more successful, 00:22:45.740 --> 00:22:46.060 Dustin: Yeah. 00:22:46.240 --> 00:22:46.540 Matt: right? 00:22:46.810 --> 00:22:50.570 You know, like if I didn't cover WordPress, right, maybe I 00:22:50.580 --> 00:22:52.190 would have a different audience. 00:22:52.260 --> 00:22:55.470 And sometimes it really pulls at you as a, as a creator, right? 00:22:55.470 --> 00:22:57.270 And as a business person at the end of the 00:22:57.450 --> 00:22:59.770 Dustin: I watch a lot of like YouTube of. 00:23:00.345 --> 00:23:03.935 Like house projects or like some builders and creators and I've started, I don't 00:23:03.935 --> 00:23:08.215 know, maybe in 2021 maybe is when I kind of really got into like, okay, I'm going 00:23:08.215 --> 00:23:11.575 to start watching a lot of YouTube and it's just been incredible to see that I've 00:23:11.575 --> 00:23:16.465 done nothing that's outside of, you know, I've barely done any WordPress or YouTube 00:23:16.715 --> 00:23:21.315 stuff and I've watched these creators go from, you know, they went from 500, 00:23:21.315 --> 00:23:25.875 000 to 800, 000 to a million subscribers and they're just like the one guy that 00:23:25.935 --> 00:23:31.065 I follow is, His name is Jason and he does bourbon moth is his brand name, 00:23:31.075 --> 00:23:34.615 but he does like woodworking projects and basically he'll he has somebody that 00:23:34.615 --> 00:23:37.625 just edits everything that he does and then he just watches it and then does a 00:23:37.625 --> 00:23:41.435 voiceover like so his editor puts it all and he just sits there and he watches and 00:23:41.435 --> 00:23:44.985 he's like, Oh, this is when I did this and this and just he's got a dry sense of 00:23:44.985 --> 00:23:46.625 humor and just really kind of a funny guy. 00:23:46.885 --> 00:23:49.635 And now it's like, Oh, I'm getting sponsored by this thing. 00:23:49.635 --> 00:23:50.775 And he has a, a, yeah. 00:23:50.935 --> 00:23:54.585 A non woodworking podcast that basically him and another creator just talk 00:23:54.595 --> 00:23:55.735 about like what they've been doing. 00:23:55.735 --> 00:23:58.935 It's so interesting to hear like, oh yeah, I got this deal from so and so. 00:23:58.935 --> 00:24:01.785 And it's like, you know, when you have that many subscribers and that 00:24:01.785 --> 00:24:05.065 many things, it's like, man, you know, if I had went down the other 00:24:05.075 --> 00:24:09.615 path, like, could I have had a, a Home Depot sponsor that helped me 00:24:09.875 --> 00:24:12.825 turn my fireplace into, you know, something amazing or, you know, build 00:24:12.825 --> 00:24:13.885 out all these things that I wanted to. 00:24:13.885 --> 00:24:16.815 And it's like, Oh man, you know, is that the thing? 00:24:16.815 --> 00:24:17.225 I don't know. 00:24:17.785 --> 00:24:21.485 Matt: so we probably talked about this a decade ago, but is is 00:24:21.485 --> 00:24:22.695 there a business model right now? 00:24:22.695 --> 00:24:25.775 Do you sell sponsorship on the podcast or you're not allowed to because of the 00:24:25.805 --> 00:24:28.915 YouTube because of the automatic day job? 00:24:29.405 --> 00:24:32.045 Dustin: I've had a few people reach out and say they were 00:24:32.065 --> 00:24:33.095 interested in sponsoring. 00:24:33.115 --> 00:24:34.165 I don't think. 00:24:34.590 --> 00:24:35.980 I don't know if it would be a conflict or not. 00:24:36.010 --> 00:24:39.070 I've always kind of like just pursued, like, can you give me a free account? 00:24:39.090 --> 00:24:40.150 Let me see what they're like. 00:24:40.150 --> 00:24:43.560 I don't want to just say like, Oh, this spot, this is brought to you by 00:24:43.810 --> 00:24:45.480 factor foods or, you know, whatever. 00:24:45.480 --> 00:24:47.700 Like, I think it should be WordPress related and it should 00:24:47.860 --> 00:24:49.750 be something that I actually use. 00:24:50.000 --> 00:24:52.565 And so I haven't taken it, but I had. 00:24:52.785 --> 00:24:57.385 I had a goal in 2023, which didn't happen because the year's almost over, but 00:24:57.385 --> 00:25:01.175 like, I wanted to at least as a hobby project, like I don't really pay for 00:25:01.175 --> 00:25:05.665 anything like the, the hosting is, you know, like hosting costs for, for, for 00:25:05.665 --> 00:25:07.185 my website is all through automatic. 00:25:07.195 --> 00:25:09.205 Cause I use a product I use pressable for that. 00:25:09.435 --> 00:25:13.395 And then, my hosts, like that's a few pennies or whatever for the podcast. 00:25:13.395 --> 00:25:15.445 So, so I don't really have like a lot of expenses. 00:25:15.760 --> 00:25:18.460 Every plugin I use is like one of our products or whatnot. 00:25:18.780 --> 00:25:21.620 But like, I have a goal, like I would really like to be able to like 00:25:21.870 --> 00:25:26.590 upgrade my personal Apple devices with just income from my podcast. 00:25:26.590 --> 00:25:29.480 So like, that was kind of where my goal was like, if I could go to YouTube 00:25:29.480 --> 00:25:32.940 and get enough, like I have enough subscribers to start getting ads, 00:25:33.000 --> 00:25:34.690 but I don't have enough watch time. 00:25:34.700 --> 00:25:37.040 So that's like where my, where my problem is right now. 00:25:37.300 --> 00:25:37.960 And. 00:25:38.690 --> 00:25:42.860 So I think like there is some, there is some drive to like try to make money. 00:25:42.860 --> 00:25:46.200 But on the other hand, my wife has successful things going on. 00:25:46.200 --> 00:25:50.190 And if I can optimize her sites to do things, to make more money, like 00:25:50.650 --> 00:25:51.920 it's all kind of the same, right? 00:25:52.365 --> 00:25:55.055 Matt: Yeah, so that's not the leading metric by the way pressable 00:25:55.055 --> 00:25:58.765 fantastic sponsor of the WP minute, thank you Pressable. 00:25:58.815 --> 00:26:00.005 yeah, I mean, it's, it's tough. 00:26:00.355 --> 00:26:02.915 You know, you look at the, you look at what's available out there. 00:26:02.915 --> 00:26:06.225 I spent two and a half years in the podcast industry working at a 00:26:06.225 --> 00:26:09.525 podcast host after I left, Pagely, which was another WordPress host. 00:26:09.525 --> 00:26:15.340 I got sold to GoDaddy and As somebody who helped folks start their podcast, 00:26:15.360 --> 00:26:20.040 a lot of people come in jaded to this industry and they go, Hey, I saw, you 00:26:20.040 --> 00:26:23.890 know, Mike Maron, Joe Rogan, you know, Whitney Cummings, like your favorite, 00:26:23.910 --> 00:26:28.250 whatever, like comedian podcast that have been literally beating the 00:26:28.250 --> 00:26:32.570 streets and going to comedy clubs for decades before starting a podcast, 00:26:32.900 --> 00:26:34.980 already famous in their own circles. 00:26:35.500 --> 00:26:38.290 Making money and then people go, Oh, all it is is plugging in a 00:26:38.290 --> 00:26:41.910 microphone and talking and then get, you know, and getting sponsorships. 00:26:42.250 --> 00:26:43.300 It doesn't work that way. 00:26:43.310 --> 00:26:47.110 And even harder in the audio landscape, than it is in the YouTube landscape, 00:26:47.130 --> 00:26:51.670 although the YouTube income has dropped significantly because of YouTube, right? 00:26:52.020 --> 00:26:54.450 They're really starting to tighten that belt around. 00:26:54.715 --> 00:26:59.395 income, which is just this complete reset to owning your dot com, right? 00:26:59.435 --> 00:27:03.555 Owning a WordPress website, driving traffic to that, building an email 00:27:03.555 --> 00:27:07.935 list while you can, before that gets squeezed, because that'll be the next 00:27:07.935 --> 00:27:09.975 thing that big tech companies go after. 00:27:10.385 --> 00:27:11.035 and. 00:27:11.440 --> 00:27:16.630 It's important to, like, build your brand, roll up your sleeves, get to work, and the 00:27:16.630 --> 00:27:21.490 decrease in, in Google, organic traffic also hitting creators a lot this year, 00:27:22.220 --> 00:27:27.170 and it's like, hey, did, you know, did, did, did the algorithm in the traffic? 00:27:27.170 --> 00:27:30.260 Did we, were we supposed to get this to begin with? 00:27:30.930 --> 00:27:33.400 Was this like a steroid injection to creators? 00:27:33.400 --> 00:27:34.090 And guess what? 00:27:34.670 --> 00:27:35.380 It's hard. 00:27:35.480 --> 00:27:38.470 Just like it's running a traditional brick and mortar business is hard. 00:27:38.470 --> 00:27:39.250 So is this. 00:27:39.590 --> 00:27:42.510 And you're going to have to drive people, create amazing content. 00:27:42.730 --> 00:27:48.700 And now you get a fraction of that traffic that you used to get pre AI and pre 00:27:48.720 --> 00:27:50.550 COVID and you know, all of this stuff. 00:27:50.550 --> 00:27:54.050 So it's it's an interesting, an interesting world. 00:27:54.130 --> 00:27:54.920 What do you think held? 00:27:55.605 --> 00:27:57.875 You know, I don't want to say held you back because you kind of answered it. 00:27:57.875 --> 00:28:01.275 You, you're not really looking for that money, but are you going to put a 00:28:01.275 --> 00:28:07.185 plan in place that makes 2, 500 to 5, 000 bucks next year with your content 00:28:07.195 --> 00:28:09.285 to pay for a new Apple laptop or 00:28:09.375 --> 00:28:12.675 Dustin: Right, yeah, yeah, yeah, I think that Like, I don't know what that 00:28:12.675 --> 00:28:15.745 number is, like, you think when you back it out for a year, like, oh, if 00:28:15.745 --> 00:28:19.535 I make 2, 500, 2, 400, right, that's easy math, that's 200 bucks a month, 00:28:19.565 --> 00:28:24.035 like, okay, like, I could probably do that with a sponsorship here or there, 00:28:24.045 --> 00:28:28.085 you know, like, some small little, some wins there, so, the hard part is, like, 00:28:28.285 --> 00:28:31.605 with, with working at automatic, like, I can't really charge for anything that's 00:28:31.615 --> 00:28:35.265 WordPress related, like, that's part of the conflict of interest, and so, yeah. 00:28:35.525 --> 00:28:35.845 I don't know. 00:28:35.845 --> 00:28:38.975 So it just kind of makes that a little bit of a sticky situation. 00:28:38.985 --> 00:28:43.265 So, but yeah, if I can continue to like pump out some, some content and get the 00:28:43.435 --> 00:28:46.845 views or, you know, whatever, like I do want to have it play in a place to like 00:28:46.845 --> 00:28:50.715 be more consistent for next year and just kind of like, I think what's hard for me. 00:28:51.060 --> 00:28:55.430 Is like, since I do the news part of the show, like I can't 00:28:55.440 --> 00:28:59.660 batch record very easily because, cause you know, like it's okay. 00:28:59.660 --> 00:29:01.970 There's no news because I just recorded 10 seconds ago. 00:29:01.970 --> 00:29:03.280 Like that doesn't really make sense. 00:29:03.300 --> 00:29:05.450 But, yeah, I think it's just kind of like sitting down and 00:29:05.450 --> 00:29:07.060 just really kind of focusing. 00:29:07.180 --> 00:29:09.110 It just, I don't know. 00:29:09.560 --> 00:29:12.200 Next year, I think is a big quote unquote, I'm going to say big year. 00:29:12.200 --> 00:29:13.480 I turned 40 next year. 00:29:13.480 --> 00:29:16.670 And so it's kind of like, I'm trying to like line all these things up to like, 00:29:16.980 --> 00:29:18.250 okay, it's going to be a sweet year. 00:29:18.250 --> 00:29:18.620 Like, 00:29:18.905 --> 00:29:20.425 Matt: That's why you don't have gray hair yet. 00:29:20.445 --> 00:29:22.905 I was, you know, so jealous of your, 00:29:23.895 --> 00:29:24.195 Dustin: Yeah. 00:29:24.195 --> 00:29:28.175 So, so yeah, so I, I think that money's not the driving factor, but like, it 00:29:28.215 --> 00:29:32.525 is kind of nice to say like, oh, hey, there's money set aside over here in 00:29:32.525 --> 00:29:35.905 my quote unquote business that I can use to upgrade, or I can pay for the 00:29:35.905 --> 00:29:37.435 subscription, or I could do this or that. 00:29:37.475 --> 00:29:41.050 And so like, it's not, okay, this is going to Financially contribute 00:29:41.050 --> 00:29:44.340 to the household, but two or 300 a month is certainly nice. 00:29:44.610 --> 00:29:47.510 Like I have, I have affiliate relationships with like convert kit 00:29:47.540 --> 00:29:51.100 and you know, some of those things that we still use, but I don't know, like 00:29:51.210 --> 00:29:55.410 it's really hard as like, I don't have as a happiness engineer at automatic. 00:29:55.410 --> 00:29:58.620 Like I don't get my own personal referral code to use wordpress. 00:29:58.630 --> 00:29:59.380 com for stuff 00:29:59.735 --> 00:30:00.685 Matt: Oh, the money you would 00:30:00.910 --> 00:30:04.220 Dustin: because yeah, so, because we, we now offer this on wordpress. 00:30:04.220 --> 00:30:05.130 com we offer like the. 00:30:06.065 --> 00:30:11.605 It's called built by or built and it's 499 for like a business site with five 00:30:11.625 --> 00:30:15.045 page site and this is what a lot of my friends need when they need a website and 00:30:15.045 --> 00:30:16.615 it's like, well, this is all you need. 00:30:16.615 --> 00:30:17.715 Just go over here and do it. 00:30:17.715 --> 00:30:19.505 And they're done like in four or five days. 00:30:19.795 --> 00:30:23.055 But like, I don't get any kickback from that, even though like, I don't know. 00:30:23.195 --> 00:30:24.465 So I don't know. 00:30:24.485 --> 00:30:27.685 So your whole story point, like it would, it'd be great to outline 00:30:27.685 --> 00:30:29.965 a plan and it's one of those things that I'm always behind. 00:30:29.975 --> 00:30:32.095 And then it's like, oh, well in January, now I'm going to create the 00:30:32.095 --> 00:30:34.925 plan for the year, but now it's almost February, you know, like, so I just 00:30:34.925 --> 00:30:38.115 need to sit down and like today is actually a, probably a good day because 00:30:38.115 --> 00:30:39.905 it is a, it's a flex day from work. 00:30:39.905 --> 00:30:43.115 I've got to work on this weekend because 24 hour support and whatnot. 00:30:43.115 --> 00:30:44.795 So it's like, maybe I should just sit down and just kind 00:30:44.795 --> 00:30:46.005 of plan the year a little bit. 00:30:46.005 --> 00:30:46.125 Yeah. 00:30:46.505 --> 00:30:48.625 Matt: Now, couldn't you, I just signed up for. 00:30:49.125 --> 00:30:50.315 actually a wordpress. 00:30:50.315 --> 00:30:52.095 com account for a side project that I have. 00:30:52.635 --> 00:30:57.685 And couldn't you put ads, through jetpack or, oh, your site's on pressable, right? 00:30:57.685 --> 00:31:01.195 So you wouldn't be able to maybe get into that ad network, but wordpress. 00:31:01.195 --> 00:31:03.475 com has a bunch of tools for creators where you could 00:31:03.475 --> 00:31:05.185 monetize and that would be ads. 00:31:05.185 --> 00:31:06.435 Just like you were getting YouTube ads. 00:31:06.435 --> 00:31:09.085 You're not really competing against WordPress because you're using the 00:31:09.395 --> 00:31:09.655 Dustin: right, 00:31:09.895 --> 00:31:10.755 Matt: that could be a thing that you 00:31:10.925 --> 00:31:12.575 Dustin: I think you can do that with jetpack. 00:31:12.575 --> 00:31:16.415 And again, it's one of those things that like jetpack has 32 features that I don't 00:31:16.415 --> 00:31:18.885 even know about, like, because I just don't have time to like play with it. 00:31:18.885 --> 00:31:22.205 And, and it's, it's always like, I always say on my podcast too, like this is a 00:31:22.425 --> 00:31:26.535 do as I say, not as I do show, like, you know, keep your plugins updated, 00:31:26.535 --> 00:31:27.785 keep your stuff like ready to go. 00:31:27.785 --> 00:31:30.595 And it's just like, as a small business owner, like there's a lot of 00:31:30.595 --> 00:31:33.605 times it's like, I know that people have had issues with this latest 00:31:33.605 --> 00:31:38.055 version of, you know, WooCommerce, like we had to have a hotfix release. 00:31:38.055 --> 00:31:40.025 Like I'm not up to date until I know that this is ready. 00:31:40.025 --> 00:31:43.335 And so there is some good stuff from coming behind the scenes and seeing those 00:31:43.335 --> 00:31:47.455 types of notifications, but man, it's just hard to keep like all the things 00:31:47.515 --> 00:31:49.235 updated and running and looking good. 00:31:49.235 --> 00:31:53.120 And I just did, I went through this account, like, We, let's see, my 00:31:53.120 --> 00:31:57.900 wife has an e learning business where we sell like virtual CE for, for 00:31:57.900 --> 00:31:59.470 pharmacists for continuing education. 00:31:59.800 --> 00:32:02.200 And again, it's a niche of a niche of a niche. 00:32:02.220 --> 00:32:05.740 So it's like people that are pharmacists that, that are interested in functional 00:32:05.740 --> 00:32:09.310 medicine and they want to have, like, they want to pay for CE to set in a thing. 00:32:09.320 --> 00:32:09.640 All right. 00:32:09.730 --> 00:32:11.210 It was really good before COVID happened. 00:32:11.210 --> 00:32:12.790 And then COVID like kind of locked everything down. 00:32:12.820 --> 00:32:15.450 We, it was an online thing before and we were selling like 00:32:15.450 --> 00:32:16.680 a hundred tickets per event. 00:32:16.710 --> 00:32:18.760 And now it's like, now we can sell like 25. 00:32:18.970 --> 00:32:19.630 Tickets to an event. 00:32:19.670 --> 00:32:21.230 It's just like what happened here. 00:32:21.230 --> 00:32:24.860 But anyways, getting to the long story, but the like I was using 00:32:25.120 --> 00:32:28.610 sensei for a while and then I'm like, Oh, this, learn dash looks better. 00:32:28.630 --> 00:32:31.780 So let me go use learn dash because I knew behind the scenes 00:32:31.910 --> 00:32:33.400 sensei wasn't getting any updates. 00:32:33.400 --> 00:32:34.640 There was no team working on it. 00:32:34.840 --> 00:32:38.500 But now like sensei is a viable product and there's lots of development and a 00:32:38.500 --> 00:32:39.740 lot of cool stuff that they're doing. 00:32:39.740 --> 00:32:43.810 So now it's like now I want to move back to sensei and now I've got 800 people 00:32:44.020 --> 00:32:49.515 that have accounts that Some have stuff in LearnDash, some have in Sensei, some 00:32:49.515 --> 00:32:53.505 have, like, marked things as watched in LearnDash, and now I've gotta, like, 00:32:53.735 --> 00:32:57.965 open up two windows, and, like, log in as them, and, like, mark them as watched. 00:32:58.135 --> 00:33:01.895 I mean, it was, it was a full two weeks, like, working one to two hours a 00:33:01.895 --> 00:33:05.325 day, like, to go through this process, to keep everything updated, and so, 00:33:05.645 --> 00:33:07.205 like, my life is easier in the future. 00:33:07.205 --> 00:33:09.775 But, like, sometimes it's just, like, that really big pain point of, like, 00:33:10.105 --> 00:33:13.380 oh, man, this is gonna stink, like I have 500 podcast episodes and I 00:33:13.380 --> 00:33:14.800 want to add these two blocks to them. 00:33:14.800 --> 00:33:18.900 Like it's going to take a while to do, but in the end, like, I think it's worth it. 00:33:19.615 --> 00:33:21.155 Matt: and your wife's just looking at you like Dustin. 00:33:21.155 --> 00:33:23.225 Why are you touching my website again? 00:33:23.245 --> 00:33:24.295 Just leave it alone 00:33:24.460 --> 00:33:26.110 Dustin: She's like, I was just so excited. 00:33:26.110 --> 00:33:27.470 I'm like, I only have 500 left. 00:33:27.660 --> 00:33:29.230 I've done like 300. 00:33:29.240 --> 00:33:30.070 She's like, okay. 00:33:30.110 --> 00:33:34.920 Like, I don't think it really, all my, all my other work got piled up and piled up. 00:33:34.950 --> 00:33:37.360 And so, but I'm like, I, this was one thing too, that it was like. 00:33:37.560 --> 00:33:41.050 It has been this way for like a year, but there's people like, Oh, I'm looking 00:33:41.050 --> 00:33:42.190 for my course and I can't find it. 00:33:42.190 --> 00:33:44.520 Well, they're looking in the LearnDash area, but it's in Sensei. 00:33:44.520 --> 00:33:48.090 And it's just like, okay, this will solve like a lot of our customer support issues. 00:33:48.290 --> 00:33:50.410 It will solve a lot of things to be in one system. 00:33:50.720 --> 00:33:52.240 But man, it was a real pain. 00:33:52.885 --> 00:33:53.725 Matt: awesome stuff Dustin. 00:33:53.725 --> 00:33:56.585 It's been a pleasure catching up after 10 years. 00:33:56.855 --> 00:34:00.255 Hey, let's do it again in another 10 years We're actually in a couple 00:34:00.255 --> 00:34:04.065 minutes, but let's do it again over here in 10 minutes, man. 00:34:04.065 --> 00:34:04.425 Thanks. 00:34:04.475 --> 00:34:07.515 Thanks for hanging out today Your website engineer anywhere 00:34:07.515 --> 00:34:09.105 else folks can go to say thanks 00:34:09.320 --> 00:34:10.370 Dustin: And that's the main place. 00:34:10.370 --> 00:34:14.570 If you want some outdated YouTube content, that's over at youtube. 00:34:14.570 --> 00:34:16.080 com slash your website engineer. 00:34:16.530 --> 00:34:16.680 But 00:34:16.775 --> 00:34:19.065 Matt: Oh, 2024 big goals. 00:34:19.065 --> 00:34:22.455 We're going to see a hundred thousand subs by the end of 2024. 00:34:22.620 --> 00:34:22.930 Dustin: do it. 00:34:23.585 --> 00:34:24.135 Matt: All right, Dustin. 00:34:24.135 --> 00:34:24.735 Thanks for hanging out