Optimize

Join Nate Matherson as he sits down with Vince Nero for the forty-second episode of the Optimize podcast. Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. His previous work includes Siege Media, Homebuyer.com, and The Grit Group. During the episode, Vince and Nate discuss the importance of backlinks, how to craft a backlink campaign, and what strategies yield the best results in 2024. Vince gives our listeners tactical examples of developing strategic content for guest posting and reveals his tips for guest posting. In this week’s deep dive, Vince shares his views on backlink quality vs. quantity and where the SEO industry gets things wrong. Vince advocates for link-building activities that provide value to the user, and he emulates Google’s E-E-A-T process for evaluating which websites could be the best fit for your website to generate a link from. Listen to why the quantity of backlinks isn’t a KPI you should focus on. Rounding out the episode, Vince and Nate cover topics like the risks of buying backlinks, how organically created links diversify and de-risk your backlink profile, and how utilizing your own unique data to develop ‘Link Bait’ will outcompete AI-generated content in the SERPs. Closing the episode is our popular lightning round of questions! For more information, please visit www.positional.com or email us at podcast@positional.com.

Resources:
Join Positional’s Private Beta Here: www.positional.com
Check-in with Nate on LinkedIn & Twitter
Check-in with Vince on LinkedIn or visit the BuzzStream Website

What is Optimize?

Looking to scale an SEO channel and generate more traffic to your website? You are in the right place with the Optimize weekly podcast. Hosted by Nate Matherson, a content marketing and SEO leader, we go in-depth and tactical with an amazing selection of guests ranging from in-house SEO teams, agency folks, and solo practitioners who are crushing in their respective niches. Whether you are building an organic search channel for the first time or a seasoned pro, the Optimize podcast helps you keep up in the ever-changing SEO space. Our episodes are released each week on Wednesdays. For more information visit us at www.positional.com