WEBVTT NOTE This file was generated by Descript 00:00:01.150 --> 00:00:03.180 Jennifer-Lee: Happy Anniversary! 00:00:04.650 --> 00:00:06.199 Neil McPhedran: Happy Anniversary Jen. 00:00:06.470 --> 00:00:07.710 One year. 00:00:11.670 --> 00:00:16.580 Welcome to Continuing Studies, a podcast for higher education podcasters to learn and get inspired. 00:00:16.880 --> 00:00:22.150 I'm Neil McPhedran, founder of Podium Podcasts, an agency for higher education podcasters. 00:00:22.499 --> 00:00:26.869 Jennifer-Lee: And I'm Jennifer-Lee, founder of Jpod Creations, podcasting is broadcasting. 00:00:26.869 --> 00:00:28.520 We want you to know you're not alone. 00:00:28.530 --> 00:00:33.260 In fact, there are many of you higher ed podcasters out there, and we can all learn from each other. 00:00:33.289 --> 00:00:35.620 Please also join our community at HigherEdPods.com. 00:00:37.150 --> 00:00:40.390 Neil McPhedran: So in this episode, Jen, it's just you and me. 00:00:40.560 --> 00:00:43.370 No one to interview this time around. 00:00:43.480 --> 00:00:44.080 And, 00:00:44.129 --> 00:00:45.580 Jennifer-Lee: We're popping champagne. 00:00:45.980 --> 00:00:47.219 Neil McPhedran: Popping champagne. 00:00:47.249 --> 00:00:54.159 So since this is our one year anniversary, we thought we would just share our learnings with the audience. 00:00:54.170 --> 00:01:00.770 So this is a combination of things that you and I have learned as well as our three producers. 00:01:00.770 --> 00:01:01.010 Yes. 00:01:01.010 --> 00:01:02.860 We've gone through three different producers. 00:01:03.130 --> 00:01:04.450 Jennifer-Lee: We're divas that's why. 00:01:04.879 --> 00:01:06.300 Neil McPhedran: Yeah, but there's a reason. 00:01:06.310 --> 00:01:07.850 They didn't just up and quit on us. 00:01:07.860 --> 00:01:11.360 Jennifer-Lee: No, because you were asking for green M&Ms only, but that's okay. 00:01:11.410 --> 00:01:12.779 We won't tell the real story here. 00:01:13.069 --> 00:01:15.059 Neil McPhedran: I know I've got a very complicated rider. 00:01:15.669 --> 00:01:16.449 Jennifer-Lee: Yes, you do. 00:01:17.119 --> 00:01:20.839 Uh, actually a lot of news happened in the Continuing Studies family. 00:01:21.039 --> 00:01:24.330 Kylé had a baby, so that was really exciting. 00:01:24.640 --> 00:01:27.159 She is still on mat leave. 00:01:27.240 --> 00:01:28.449 And then Gregg. 00:01:28.975 --> 00:01:34.665 And you guys created your own baby together this year, and that was Higher Ed Pods. 00:01:34.795 --> 00:01:40.154 And he became very busy with that so he went not on mat leave or paternity leave. 00:01:40.175 --> 00:01:43.605 He went to go work with that because that's getting really exciting. 00:01:43.605 --> 00:01:44.534 Some more to come on that. 00:01:44.905 --> 00:01:47.485 And then Kat came and now she's stuck with us. 00:01:47.824 --> 00:01:48.285 Neil McPhedran: That's right. 00:01:48.315 --> 00:01:48.985 We'll keep Kat. 00:01:49.054 --> 00:01:49.634 She's great. 00:01:49.695 --> 00:01:52.535 Jennifer-Lee: Even if Kyle wants to come back afterwards, no. 00:01:53.054 --> 00:01:53.744 Neil McPhedran: Yeah, that's true. 00:01:53.985 --> 00:01:57.005 I gotta say, I'm impressed that we stuck to our cadence. 00:01:57.014 --> 00:02:03.559 So we've actually, we haven't missed a single Monday that we were supposed to drop an episode on, publish on. 00:02:03.690 --> 00:02:06.680 We have stuck to our every two weeks. 00:02:06.750 --> 00:02:10.160 We were a little bit late on a couple of them on a Monday. 00:02:10.570 --> 00:02:14.739 But we still got it out and we stuck true to what we needed to do. 00:02:14.739 --> 00:02:15.479 So that was great. 00:02:15.600 --> 00:02:16.600 Yay us. 00:02:16.730 --> 00:02:18.100 Jennifer-Lee: That's the hardest thing to do. 00:02:18.100 --> 00:02:25.109 And we actually talked with a lot of our guests this year that the most important thing with podcasting is to be consistent. 00:02:25.579 --> 00:02:34.909 Because there's a lot of dead podcasts out there that don't get past podfade, which last time I checked was creating eight episodes, so we are well past podfade. 00:02:34.989 --> 00:02:35.480 Neil McPhedran: That's right. 00:02:35.559 --> 00:02:49.450 I guess it comes down to one of the things that came up often in our numerous interviews with higher education podcasters is that the podcast that we were talking about isn't their full time job. 00:02:49.470 --> 00:03:00.439 And I think almost everyone we talked to, they were doing podcasting as a component of their job or even more so off the side of their desk. 00:03:00.509 --> 00:03:05.539 Jennifer-Lee: Yeah, because they just had messages that they wanted to share about the institutes that they were part of. 00:03:05.559 --> 00:03:10.849 And they also said, which everyone says when they come on, podcasts are a lot of work. 00:03:11.579 --> 00:03:13.190 Neil McPhedran: Yes, we did hear that. 00:03:13.479 --> 00:03:14.010 Over and over again. 00:03:14.010 --> 00:03:15.190 And we know that for sure. 00:03:15.500 --> 00:03:17.305 Let's just jump into a few of these things. 00:03:17.305 --> 00:03:26.374 Let's start with maybe some of the things that we learned and some of the things that our producers have shared with us as well that we've kind of all learned. 00:03:26.494 --> 00:03:30.764 I'll start with the first one and that is about flexibility. 00:03:30.894 --> 00:03:32.975 I think you're way better at this than I am. 00:03:33.604 --> 00:03:38.305 I get the questions and I rigidly want to stick to them. 00:03:38.375 --> 00:03:43.114 And I think maybe you with your broadcaster background are much better at it. 00:03:43.524 --> 00:03:50.094 But I think we learned, and we actually heard this from a few of our guests as well, of being flexible. 00:03:50.375 --> 00:03:56.295 It's great to have preparation, and we can talk about that in a second because being prepared is a very good thing. 00:03:56.874 --> 00:04:03.914 But flexibility and letting the conversation go where it goes, I've definitely learned that. 00:04:04.255 --> 00:04:07.365 But I've also been like really pleasantly surprised. 00:04:07.745 --> 00:04:12.755 Sometimes it's like where our conversation is going to go and where I think I want to steer it. 00:04:12.834 --> 00:04:14.424 And it hasn't gone that way. 00:04:14.424 --> 00:04:21.675 And I've been pleasantly surprised about things I've learned and just sort of letting it be more conversational yet still be 00:04:21.825 --> 00:04:22.215 Jennifer-Lee: prepped. 00:04:22.305 --> 00:04:24.165 You're learning to be a broadcaster. 00:04:24.185 --> 00:04:25.625 I'm so proud. 00:04:27.305 --> 00:04:30.724 And going on that, it's all about your questions too. 00:04:30.854 --> 00:04:40.465 So, recently we just talked to the Games Institute and they said they like to dive in to their first question, which is, what is the first video game that you ever watched? 00:04:40.465 --> 00:04:47.295 Because they're a Game Institute podcast, but instead of being like, tell us about yourself and those regular questions that we hear all the time. 00:04:47.680 --> 00:04:52.610 Which we learned in broadcasting you shouldn't be doing, but I know we have done them before because sometimes we're lazy. 00:04:52.890 --> 00:05:03.299 It really opens up because like they were telling us, Emma was in that episode, that it really opens up who the people are when they say what their first experience of video games are. 00:05:03.549 --> 00:05:14.780 And it really does tell the story and it kind of leads you naturally through everybody's journey without having to say, well, how did you get started ?And why did you start designing video games? 00:05:15.340 --> 00:05:19.930 So interview questions as well as being prepped, which is our next one. 00:05:19.940 --> 00:05:20.780 It's very important. 00:05:20.790 --> 00:05:32.060 Being prepped, you hear me drone on about this all the time, Neil, but when you are a radio DJ, when you are in a podcasting space, it doesn't matter how amazing you are. 00:05:32.060 --> 00:05:35.940 Even the pros prep, prep, prep, prep, prep, even Oprah preps. 00:05:36.255 --> 00:05:39.935 The more you're prepped, kind of what you're going back to flexibility. 00:05:39.955 --> 00:05:45.155 You can go backwards and forwards and sideways if you're prepped because you know everything. 00:05:45.165 --> 00:05:50.415 And if something major happens, and I've had this happen before, not on a podcast, but back in the day in radio. 00:05:50.575 --> 00:06:00.260 If something goes wrong in the interview, especially with somebody of note or celebrity status, you want to be able to quickly figure out how to continue the conversation. 00:06:00.330 --> 00:06:00.750 Neil McPhedran: Yeah. 00:06:00.830 --> 00:06:11.510 I think it was Miriam and Kristi in episode 26, which was where they collaborate on the Yale Harvard podcast together. 00:06:11.969 --> 00:06:17.670 But I think what was interesting, they had such great charisma and they were obviously friends. 00:06:17.780 --> 00:06:21.660 And that was such a fun interview we did with them because that's who they are. 00:06:22.120 --> 00:06:26.475 But they specifically told us they are very scripted. 00:06:26.825 --> 00:06:34.325 And it's funny because when you listen to their podcast and the way that they play off of each other, you wouldn't go, oh, that's a super scripted podcast. 00:06:34.665 --> 00:06:49.820 But they found that by being super scripted, it gave them the freedom and, uh, the ability to sort of infuse that personality and more freer flowing into it. 00:06:49.820 --> 00:06:59.039 So it's kind of counterintuitive, but it's a great example when you listen to that, to their podcast, how you know, you wouldn't think it was superscripted, but it's superscripted. 00:06:59.199 --> 00:07:03.700 Jennifer-Lee: But that's why it sounds off the cuff and natural because it's prepped. 00:07:03.710 --> 00:07:06.800 And I tell people this all the time. 00:07:06.840 --> 00:07:08.510 It's like one of my hot button issues. 00:07:08.540 --> 00:07:11.000 The more you prep, the more you'll sound natural. 00:07:11.290 --> 00:07:14.029 So going back to Kristi and Miriam. 00:07:14.549 --> 00:07:24.189 Another thing that was interesting about their podcast, they're part of two massive institutions, Harvard, Yale, Ivy league schools, staples of education. 00:07:24.200 --> 00:07:31.680 A lot of people aspire to go there and not only that, it's the two law programs, which are highly regarded. 00:07:32.000 --> 00:07:36.860 And they created a podcast to tell you how to get in to law school. 00:07:36.860 --> 00:07:40.550 And it's not just about Harvard and getting into Yale. 00:07:40.579 --> 00:07:45.320 They said they will interview other programs for law too. 00:07:45.360 --> 00:07:53.210 So I thought that was a neat way of doing it, is kind of a peek through the curtain of really what does it take to go to a law school? 00:07:53.630 --> 00:07:54.050 Neil McPhedran: Yeah. 00:07:54.200 --> 00:08:05.410 And it just shows you that quote unquote competitive institutions can collaborate together and you know together then they've got that social power of each of their schools that they're bringing together. 00:08:05.920 --> 00:08:14.480 And then they're able to talk to their fellow colleagues from other admissions offices that they can pull in on it as well too. 00:08:14.480 --> 00:08:16.819 So yeah, that also is a great insight too. 00:08:17.319 --> 00:08:22.010 Don't think about your competitive institution as your competitor. 00:08:22.575 --> 00:08:28.305 Collaborate and it'll be a better podcast and everyone's going to be better for it. 00:08:28.315 --> 00:08:29.695 So that was a great one too. 00:08:30.395 --> 00:08:37.245 Jennifer-Lee: And speaking of admissions, the other one that I liked that was about admissions, but this is more general was the Yale Admissions podcast. 00:08:37.644 --> 00:08:44.675 Talking to them was really cool because when, you know, there's so many movie references and I know we talked about in that episode as well. 00:08:45.115 --> 00:08:53.784 My idea of these Ivy League schools was Legally Blonde and it was when Elle Woods was going to Harvard and making her video to get in. 00:08:54.124 --> 00:08:59.265 And It was all these men around a table of glasses and they're like, I guess we'll let her in. 00:08:59.295 --> 00:09:00.425 Sure, welcome to Harvard. 00:09:00.665 --> 00:09:02.935 And that's what I thought admissions process was. 00:09:02.935 --> 00:09:06.404 I didn't realize they have a day where they actually have snacks, people are nice. 00:09:06.404 --> 00:09:11.484 They actually look at so many different parts of your application and they thoroughly go through it. 00:09:11.485 --> 00:09:14.524 I thought they would just be like, next, next, oh, this one looks interesting. 00:09:14.525 --> 00:09:23.710 So, I'm learning so much that it's not just mean people behind a boardroom when it comes to Ivy League schools for admissions process. 00:09:24.150 --> 00:09:29.080 Neil McPhedran: Okay, so the next one is getting into the weeds here a bit more. 00:09:29.300 --> 00:09:31.330 Titling strategies. 00:09:31.950 --> 00:09:40.530 We go back all the way to episode one where we chatted with Jenny Luna and she went deep on the importance of episode titles. 00:09:40.650 --> 00:09:48.695 And I think what's really interesting is how to think about not just like you want a catchy title. 00:09:48.695 --> 00:09:53.535 Yeah, we all want a catchy title and we want to explain what the episode is and so on and so forth. 00:09:53.535 --> 00:09:54.415 Of course you want that. 00:09:54.954 --> 00:10:00.465 But also think about how the listener interacts with those titles. 00:10:00.935 --> 00:10:06.700 And typically they're going to find your show, not at episode one and continue on. 00:10:06.710 --> 00:10:10.820 They're going to find your show, discover your show, and you've got a whole bunch of episodes. 00:10:10.830 --> 00:10:12.730 So someone's going to discover this show. 00:10:12.840 --> 00:10:18.130 They're going to pull it up in the app and they're going to scroll through all of the episodes. 00:10:18.490 --> 00:10:23.929 Kind of like a menu, as Jenny was telling us, and they're going to pick the episodes for them. 00:10:24.480 --> 00:10:29.190 That they're going to learn from, typically that's the kind of podcast we're creating here, and they're doing something else. 00:10:29.200 --> 00:10:30.230 So they're multitasking. 00:10:30.240 --> 00:10:34.810 It's interesting to think about it that way of like, what are we going to, what is the person going to learn? 00:10:34.879 --> 00:10:38.230 Someone's going to scroll through and read things. 00:10:38.230 --> 00:10:39.600 So we want shorter titles. 00:10:39.600 --> 00:10:41.410 You want to make sure that it's showing up. 00:10:41.430 --> 00:10:46.039 We should look at our titles in the apps and not just do it and leave it. 00:10:46.039 --> 00:10:49.839 But actually like have a look at those titles in the apps. 00:10:49.869 --> 00:10:57.690 And if I take this one step further, for me, what I've also learned is Apple specifically isn't just the title. 00:10:58.050 --> 00:11:05.879 If you're in the Apple podcast app and you're at the show view where you're looking at all the episodes, like we were talking about, like a menu, it's the title. 00:11:05.880 --> 00:11:13.620 But then there's a character count and it also can include up to the first sentence of your episode summary and your show notes. 00:11:14.349 --> 00:11:16.879 So, think about those two things, how they work in tandem. 00:11:17.170 --> 00:11:26.540 But also think about if you put in this episode of continuing studies, we talk about, you just swallowed up a whole bunch of characters there and it's telling you nothing. 00:11:26.540 --> 00:11:32.770 So that if someone's scrolling through and it's like every single time, in this episode of, in this episode of, we see that all the time. 00:11:32.889 --> 00:11:34.710 So think about how those things roll together. 00:11:34.730 --> 00:11:40.220 And that first sentence is also super important that goes with your title. 00:11:40.440 --> 00:11:40.720 Jennifer-Lee: Yeah. 00:11:40.720 --> 00:11:51.590 And that goes on to what we were talking about in the second half of the year was Podcasting 2.0 because titling is a big part of that and many other features. 00:11:51.610 --> 00:11:54.230 And I didn't know what Podcast 2.0 was. 00:11:54.260 --> 00:11:55.880 I thought it was just about Bitcoin. 00:11:55.880 --> 00:11:57.720 And then Neil told me that was not the case. 00:11:57.760 --> 00:12:06.565 Because when you read a lot about it, they make it sound like it's trying to be like the freer version, not putting anyone down for speaking their mind. 00:12:06.655 --> 00:12:07.835 It's a lot more than that. 00:12:08.175 --> 00:12:15.004 It was really interesting to talk to a few experts, James Cridland, Sam Sethi, and we had a few episodes on them. 00:12:15.004 --> 00:12:27.825 What really made me, interesting to me was the fact that a lot of, no one platform, especially recently like Captivate just released features, Transistor's been putting 2.0 features. 00:12:28.034 --> 00:12:30.045 It's a bigger thing than we think. 00:12:30.265 --> 00:12:36.505 And it's not like a hidden society of podcasters, which sometimes are painted. 00:12:36.515 --> 00:12:45.865 But it's more about getting listens because podcasting as Neil and I know in all the conferences we go to, they still say it's so young podcasting is. 00:12:45.865 --> 00:12:47.040 It's still in its first inning. 00:12:47.300 --> 00:12:51.670 And the biggest thing that nobody's figured out is really how do you get your podcasts seen? 00:12:51.710 --> 00:12:56.250 So I really like the fact that 2.0, that's their big goal is working on that. 00:12:56.250 --> 00:13:08.599 Is how do you get everyone's wonderful podcasts out there and seen by everybody. 00:13:10.460 --> 00:13:17.140 Neil McPhedran: In this episode we're going to feature and spotlight the Podroll tag. 00:13:17.150 --> 00:13:18.680 It's got a bad name. 00:13:19.089 --> 00:13:20.466 It's not the best name for this one. 00:13:20.466 --> 00:13:21.176 Jennifer-Lee: I don't mind Podroll. 00:13:21.176 --> 00:13:31.149 Neil McPhedran: There could be a better name for it, but the name comes from, if you hearken back to the blog days, if you're going to age yourself in the internet years, we had, 00:13:31.329 --> 00:13:32.551 Jennifer-Lee: You make it sound like there were horse and buggies back then. 00:13:32.551 --> 00:13:33.459 Neil McPhedran: Yeah, that's right. 00:13:33.459 --> 00:13:35.139 Jennifer-Lee: Not that long ago. 00:13:35.890 --> 00:13:37.450 Neil McPhedran: We had the blog roll feature. 00:13:37.490 --> 00:13:39.290 So that's where the Podroll comes from. 00:13:39.300 --> 00:13:42.329 It's a legit term that came from the blog roll. 00:13:42.610 --> 00:13:49.909 So bloggers, um, I brought up blogging the other day and one of my kids laughed at me just even using the term blog. 00:13:50.259 --> 00:14:00.950 Anyway, blogging is where a blogger would sort of end his or her blog and share their favorite next blog to kind of like, so you kind of kept rolling. 00:14:00.950 --> 00:14:03.449 So that's where that twist comes from for Podroll. 00:14:03.810 --> 00:14:05.589 Um, so what's a Podroll? 00:14:05.970 --> 00:14:10.860 So it's another tag, another feature within Podcasting 2.0 as we've been moving through those. 00:14:11.140 --> 00:14:17.640 And it's where we can share a favorite show directly below or within our feed. 00:14:17.640 --> 00:14:20.230 So we can reference another show. 00:14:20.330 --> 00:14:30.925 We could actually reference another one or two shows that we wanted to recommend, or we can reference specific episodes. 00:14:31.464 --> 00:14:35.214 So that I think comes into play for academic podcasting. 00:14:35.474 --> 00:14:44.424 Where maybe we want to reference another episode that's related to the episode we just covered, you know, the episode topic we just covered, so on and so forth. 00:14:44.424 --> 00:14:53.194 But essentially, at the end of the day, it's a way for us to control a way to recommend other shows or recommend specific episodes. 00:14:53.204 --> 00:14:54.254 So why does it matter? 00:14:54.905 --> 00:14:56.565 It builds community. 00:14:56.625 --> 00:15:02.925 It's ability for us to, you know, foster that community, share the love with other podcasts, vice versa. 00:15:03.405 --> 00:15:07.665 Enhance discoverability, it's the conundrum of podcasting. 00:15:07.665 --> 00:15:09.435 How do we find other podcasts? 00:15:09.435 --> 00:15:10.915 How do we recommend other podcasts? 00:15:10.915 --> 00:15:14.115 This is a built-in way that we can do it. 00:15:14.270 --> 00:15:17.380 And content creation is another reason it really matters. 00:15:17.380 --> 00:15:23.350 So it allows us to cure additional content for the audience, like my example with the episode. 00:15:23.400 --> 00:15:26.500 So as higher education podcasters, why do we care? 00:15:26.530 --> 00:15:30.220 Well, it's a great tool to extend the learning experience. 00:15:30.260 --> 00:15:35.559 And to support our fellow colleagues within our institution, other shows. 00:15:36.010 --> 00:15:50.300 Think about it as a way to do a promo swap without having to do the promo thing where, you know, you could go like, hey, um, from another faculty, I'll recommend your podcast if you recommend my podcast, you drop both shows into that Podroll feature. 00:15:50.300 --> 00:15:51.885 So, how do we get started? 00:15:51.885 --> 00:15:53.345 This one's really interesting. 00:15:53.365 --> 00:15:55.635 So again, we've talked about this a bunch of times. 00:15:55.635 --> 00:16:06.535 But it's about using the right hosting solution that is adopted the Podcasting 2.0 features, and then it's about using the right apps so these Podrolls come up. 00:16:06.845 --> 00:16:10.635 So we'll obviously share that, like we've been sharing those links in our show notes. 00:16:11.105 --> 00:16:14.675 But it's super straightforward within the host solution. 00:16:14.995 --> 00:16:20.444 You can drop it right in there at the show level, the podcast that you want to recommend. 00:16:20.444 --> 00:16:23.045 You just drop in those feeds basically. 00:16:23.294 --> 00:16:30.865 Or at the episode level, you can drop in those other episodes or those other shows related to the topic. 00:16:30.875 --> 00:16:32.625 So again, with all these other features. 00:16:32.840 --> 00:16:34.180 We're going to give this a try. 00:16:34.180 --> 00:16:41.310 So if you access this episode and our show using a modern podcast app, again, the links to some of those apps are in there. 00:16:41.319 --> 00:16:43.790 You'll see the podcast that we're recommending. 00:16:44.000 --> 00:16:49.489 We're going to recommend a few of the podcasts that we have featured in Continuing Studies. 00:16:49.880 --> 00:16:57.250 Otherwise, tune in next episode for our next feature that we're going to talk about for Podcasting 2.0. 00:16:57.630 --> 00:16:59.380 I haven't figured out what it is yet, but I will. 00:16:59.550 --> 00:17:00.970 Jennifer-Lee: So it's not a Rickroll. 00:17:01.100 --> 00:17:05.229 Never going to give you up, never make you cry. 00:17:05.279 --> 00:17:06.769 Neil McPhedran: Oh, that's a way better name, Jen. 00:17:07.780 --> 00:17:10.039 Jennifer-Lee: A Rickroll instead of a Podroll? 00:17:11.419 --> 00:17:11.789 Neil McPhedran: I like it. 00:17:11.790 --> 00:17:12.245 I like it. 00:17:12.245 --> 00:17:19.579 Jennifer-Lee: I was like, that's all I can think about again, dating myself because I'm sure your kids don't know what a Rickroll is, but anyone else. 00:17:19.599 --> 00:17:22.780 Neil McPhedran: Well, if they're not into blogging, they're not into Rickrolls either. 00:17:22.780 --> 00:17:23.010 Jennifer-Lee: There we go. 00:17:24.860 --> 00:17:26.010 Neil McPhedran: That's a good feature, isn't it? 00:17:26.040 --> 00:17:28.360 I mean, it's a super easy feature for us to adopt. 00:17:28.360 --> 00:17:29.729 Like it just makes a lot of sense. 00:17:29.830 --> 00:17:31.850 I know that Spotify is kind of doing it. 00:17:31.940 --> 00:17:39.230 If you go into other shows in the Spotify for podcaster app, you can recommend other shows, or you can recommend an audio book or something. 00:17:39.820 --> 00:17:42.320 Uh, but that only works for Spotify. 00:17:42.330 --> 00:17:43.730 This works across the board. 00:17:43.740 --> 00:17:45.060 So it's a great feature. 00:17:45.230 --> 00:17:48.040 Jennifer-Lee: And you can get that song on Spotify as well. 00:17:48.050 --> 00:17:50.369 So there you go. 00:17:50.370 --> 00:17:51.670 Neil McPhedran: We'll put a link to that one. 00:17:51.799 --> 00:17:54.489 We definitely need to put a link to that one. 00:17:54.490 --> 00:17:56.359 Let's keep going on things we've learned. 00:17:58.019 --> 00:18:17.390 Jennifer-Lee: But my biggest takeaway, I was going to say, jumpin' back into it is, drum roll, no Rickrolls, drum rolls, is the fact that every institution we talked to, they're so large, they didn't realize there's other podcasts in other departments. 00:18:17.430 --> 00:18:18.909 That, that like blows my mind. 00:18:18.960 --> 00:18:19.940 Neil McPhedran: Networks. 00:18:19.970 --> 00:18:20.310 Jennifer-Lee: Yeah. 00:18:20.350 --> 00:18:22.340 So that was my biggest takeaway this year. 00:18:24.080 --> 00:18:32.480 Neil McPhedran: It is interesting how we, multiple times, introduced podcasters within the same institution to each other. 00:18:32.990 --> 00:18:34.550 Yeah, that did happen. 00:18:34.600 --> 00:18:35.390 But yeah, you're right. 00:18:35.430 --> 00:18:40.060 I think that not only do they not know the others exist. 00:18:40.520 --> 00:18:45.399 They're not even really reaching out to find those other podcasters. 00:18:45.430 --> 00:18:53.290 But when they do there's such an opportunity for collaboration and to drive discovery, back to the whole discovery thing. 00:18:53.290 --> 00:19:00.540 So in episode eight we interviewed Jenna Spinelle and Brandon Stover. 00:19:01.010 --> 00:19:03.430 They're from the Democracy Group Network podcast. 00:19:03.460 --> 00:19:11.010 And then in episode 12, we interviewed Matt Hodapp from the University of Chicago Podcast Network. 00:19:11.359 --> 00:19:13.049 So I thought they both were really good examples. 00:19:13.049 --> 00:19:16.180 Obviously the University of Chicago podcast is all about the podcast. 00:19:18.955 --> 00:19:26.175 I think there's dozens actually of podcasts that are coming out of the University of Chicago, and it's a great way that they're collaborating. 00:19:26.485 --> 00:19:29.565 They, you know, there's discovery, everything's on one website page. 00:19:29.575 --> 00:19:32.894 You can, you know, you can see each other, they supporting each other, so on and so forth. 00:19:32.945 --> 00:19:35.764 The Democracy Group goes across institutions. 00:19:36.124 --> 00:19:43.870 And so they're networking around the topic of democracy uh, and the institution of democracy, basically. 00:19:44.340 --> 00:19:47.740 And multiple podcasts that sort of fall within that realm. 00:19:47.750 --> 00:19:49.590 Both were really great examples. 00:19:50.000 --> 00:19:59.510 Both interviews really got into how, you know, at the end of the day, it's that old saying of the rising tide lifts all boats. 00:20:00.240 --> 00:20:04.000 They're all working together and collaborating together. 00:20:04.355 --> 00:20:07.845 They were able to improve their podcasts and up their game. 00:20:08.165 --> 00:20:16.245 But also it gave them that, that discoverability for their audience to learn more about other podcasts and the other podcast audience to learn more about their podcast. 00:20:16.445 --> 00:20:21.235 Jennifer-Lee: Yeah, because if you're in Yale, you're going to be more likely to listen to other Yale podcasts. 00:20:21.574 --> 00:20:25.235 So I like it and other institutions want to learn from each other too. 00:20:25.295 --> 00:20:28.005 So it's a really great thing. 00:20:28.075 --> 00:20:32.165 I just found it interesting that there's a lot of, not many of them yet. 00:20:32.430 --> 00:20:40.210 There's only a few institutions that are starting and they're just starting to offer courses on podcasting as well, which is really interesting. 00:20:40.520 --> 00:20:47.425 Neil McPhedran: We had five different episodes focused on alumni podcasts. 00:20:47.745 --> 00:20:49.135 And you know what? 00:20:49.285 --> 00:21:01.525 I kind of thought after two, maybe that was enough, but no, what was interesting is, so it was episode 2, episode 9, episode 21, episode 24, and episode 27. 00:21:02.124 --> 00:21:06.915 All featured different alumni podcasts. 00:21:07.485 --> 00:21:19.560 And each one different and each one, there is some really amazing insights in every single one of those five of different ways to engage alumni. 00:21:19.620 --> 00:21:22.720 And podcasting is just such a perfect medium for it. 00:21:23.090 --> 00:21:27.680 It's not about like growing some big Joe Rogan sized podcast. 00:21:27.680 --> 00:21:33.189 It's really about niche, the targeting that alumni audience. 00:21:33.239 --> 00:21:41.900 But it's such a great way to engage the audience and to feature other alumni for alumni to know what's going on in the university and so on. 00:21:41.900 --> 00:21:52.230 So, Jen, I think we got more runway for more alumni podcasts to learn more because I think it's a real important part of the higher education podcast ecosystem. 00:21:52.549 --> 00:22:05.280 Jennifer-Lee: Another alumni podcast, which I thought was interesting too, is the fact that somebody that graduated that does a lot of give back to the University of Penn State was somebody that now works for Goldman Sachs high up. 00:22:05.320 --> 00:22:14.149 And he came to the university and said, hey, I would love to do an alumni podcast to show people, uh, kind of what you can do after school. 00:22:14.179 --> 00:22:18.780 And I have a lot of friends that've graduated from Penn State that would love to be on the podcast. 00:22:18.800 --> 00:22:22.945 And then Katie from Penn State was amazing. 00:22:22.955 --> 00:22:25.165 She is so much younger than all of us. 00:22:25.205 --> 00:22:32.965 And I feel like she's already had a career that's like twenty times longer than Neil and I's because she's super smart, lovely. 00:22:33.155 --> 00:22:37.514 She teaches podcast courses, she builds the podcast for alumni. 00:22:37.764 --> 00:22:41.939 And I just thought that was a really neat thing that a lot of people that have gone back, we never saw that. 00:22:41.939 --> 00:22:45.650 It was usually people that had started it and there's people that recent grads. 00:22:45.650 --> 00:22:50.660 But not grads from longer ago, come back and say, hey, I want to help out the university. 00:22:50.900 --> 00:22:54.110 It really helped me in my life and my career and I want to give back. 00:22:55.370 --> 00:22:56.520 Neil McPhedran: Yeah, that's a great one. 00:22:56.570 --> 00:23:06.649 And so much of alumni organizations are also focused on the fundraising aspect of it, like tapping alumni for funding. 00:23:06.659 --> 00:23:09.149 And what a great way to do that. 00:23:09.170 --> 00:23:14.545 Not only time but also they're funding that podcast as well, too. 00:23:14.545 --> 00:23:17.545 So that was a great way for giving back as you said. 00:23:18.045 --> 00:23:18.954 Let's do one more, Jen. 00:23:18.954 --> 00:23:40.495 What about, one of the things I think was really interesting is, and there was a couple of examples of it, of how podcasting is this audio medium, yet it works really well for what we would think would be a requirement to go deep on graphics or imagery. 00:23:40.795 --> 00:23:48.284 But like to talk about things that are really like pictures or graphics or whatever, podcasting is a great medium for that. 00:23:48.284 --> 00:24:00.840 So in episode 11, we interviewed Jessica from Yale University Press Podcast, and then in episode 29, one of our most recent episodes, we interviewed Dr. 00:24:00.860 --> 00:24:05.270 Emma Vossen from the University of Waterloo's Games Institute. 00:24:05.880 --> 00:24:22.070 Both podcasts are examples where they are talking about, well in the case of Jessica at Yale University Press, she talks a lot about art history books and architecture books. 00:24:22.299 --> 00:24:25.210 Okay, so how do you do that in the audio sense? 00:24:25.290 --> 00:24:33.060 And then Emma, it's about gaming and producing and developing games, but also, elements of games. 00:24:33.060 --> 00:24:39.690 And Emma was specifically talking about how it was sort of a breath of fresh air with the podcasting medium. 00:24:40.050 --> 00:24:53.460 Where normally a presentation, their version of a presentation is heavy graphics, heavy slides, heavy demonstration of whatever research or gaming development they're talking about. 00:24:53.480 --> 00:25:04.550 But there's a freeing sense almost with who they're interviewing and the conversations they could have without having to rely on those super graphical slides, whatnot. 00:25:05.350 --> 00:25:07.000 Jennifer-Lee: And they're both very popular podcasts. 00:25:07.240 --> 00:25:10.820 And it's interesting that we never thought that things like that work. 00:25:10.870 --> 00:25:21.279 But I guess it does make sense because before we had television and pictures of that type of stuff, we, you're laughing at me, but it's true. 00:25:21.559 --> 00:25:24.710 You would sit around and listen to the radio and radio plays, right? 00:25:24.710 --> 00:25:25.100 So. 00:25:25.570 --> 00:25:26.800 Neil McPhedran: Yeah, we're not that old, Jen. 00:25:26.960 --> 00:25:27.870 We're not that old. 00:25:28.125 --> 00:25:29.305 Jennifer-Lee: Maybe I'm not that old. 00:25:29.315 --> 00:25:30.585 Maybe you did that, but 00:25:33.165 --> 00:25:37.765 sit around, around and listen to the radio plays. 00:25:37.765 --> 00:25:38.735 No, you're a young pup. 00:25:39.235 --> 00:25:41.475 Anyways, it's been a year. 00:25:41.875 --> 00:25:44.035 We still like working with each other. 00:25:44.165 --> 00:25:44.455 So that's good. 00:25:44.925 --> 00:25:46.095 Neil McPhedran: Yes, very much so. 00:25:46.095 --> 00:25:52.354 I'm excited for the year ahead and we've got some super exciting episodes and interviews ahead. 00:25:52.384 --> 00:25:55.024 We've got a lot more international. 00:25:55.694 --> 00:25:56.194 That's right. 00:25:56.194 --> 00:25:58.784 We've got a lot more international episodes coming. 00:25:59.560 --> 00:26:08.780 I'm going to the Radio Days Asia, specifically Podcast Day Asia in Kuala Lumpur in a couple of weeks. 00:26:08.780 --> 00:26:14.710 So I'm going to meet a whole bunch of podcasters from Asia and Australia and New Zealand. 00:26:15.309 --> 00:26:20.489 So I'm excited because that's going to, I'm definitely going to find some folks there that we can interview. 00:26:20.489 --> 00:26:24.530 But I'm really excited about what we've done and what we've built so far. 00:26:24.530 --> 00:26:31.880 And I'm looking forward to another year and beyond of more of these great, exciting conversations with higher education podcasters. 00:26:32.450 --> 00:26:33.000 Jennifer-Lee: Yeah, me too. 00:26:33.050 --> 00:26:34.060 Take me with you though. 00:26:35.560 --> 00:26:37.080 We're not doing conferences together. 00:26:37.080 --> 00:26:37.850 Neil McPhedran: You went to London. 00:26:38.310 --> 00:26:39.130 You went to London. 00:26:39.130 --> 00:26:40.369 And we're going to London. 00:26:40.370 --> 00:26:44.250 We've got a couple of upcoming in September that we're going to interview there. 00:26:44.260 --> 00:26:47.419 So, okay, Jen, you want to read us out? 00:26:48.030 --> 00:26:50.590 Jennifer-Lee: Thank you for tuning into the Continuing Studies Podcast. 00:26:50.630 --> 00:26:53.010 A podcast for higher education podcasters. 00:26:53.380 --> 00:26:56.390 We hope you found this episode informative and inspiring. 00:26:56.680 --> 00:27:03.600 If you enjoyed the show, we encourage you to follow and subscribe to our podcast on your preferred platform so you never miss an episode. 00:27:03.920 --> 00:27:12.725 But if you found this episode particularly valuable, please consider sharing it with your friends and colleagues who also might be interested in higher education podcasts. 00:27:13.145 --> 00:27:22.255 We also invite you to join your peers on HigherEdPods.com where you can connect with other podcasters in higher education and learn from others in the field. 00:27:22.614 --> 00:27:24.555 Thank you for being part of our community. 00:27:24.645 --> 00:27:31.525 We look forward to continuing to bring you valuable insights and conversations around higher education podcasts. 00:27:32.005 --> 00:27:32.925 See you in the next episode.