{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "The Art of Naming Companies\r",
      "startTime": 0,
      "endTime": 184
    },
    {
      "title": "Common Mistakes in Naming\r",
      "startTime": 184,
      "endTime": 363
    },
    {
      "title": "The Importance of Brand Names\r",
      "startTime": 363,
      "endTime": 546
    },
    {
      "title": "Case Study: Versel\r",
      "startTime": 546,
      "endTime": 722
    },
    {
      "title": "The Role of Sound Symbolism\r",
      "startTime": 722,
      "endTime": 894
    },
    {
      "title": "Trademark and Linguistic Considerations\r",
      "startTime": 894,
      "endTime": 1081
    },
    {
      "title": "The Value of a Strong Name\r",
      "startTime": 1081,
      "endTime": 1249
    },
    {
      "title": "The Process of Naming\r",
      "startTime": 1249,
      "endTime": 1441
    },
    {
      "title": "The Debate on Domain Names\r",
      "startTime": 1441,
      "endTime": 1629
    },
    {
      "title": "Case Study: Microsoft Azure\r",
      "startTime": 1629,
      "endTime": 1806
    },
    {
      "title": "The Importance of Distinctiveness\r",
      "startTime": 1806,
      "endTime": 1976
    },
    {
      "title": "Advice for Early-Stage Founders\r",
      "startTime": 1976,
      "endTime": 0
    }
  ]
}