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Riccardo Stewart: Hey, I wanna
welcome you guys back to another

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episode of the A-W-M-N-F-L podcast.

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My name is Ricardo Stewart, I'm
your host and I'm joined with

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my friends and coworkers here.

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And, uh, I wanna take some time
to be able to reintroduce you

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guys, especially new people who've
been listening to the podcast.

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We got Zach Miller.

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Who we call the truth because of his
knowledge, not only in the game of

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football, but his financial wisdom.

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I got my friend over here, Sam, I
told the mayor because if you've

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seen Sam, if you've heard Sam, if
you've been around Sam, you know

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that he gets everybody's votes vote.

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And then the last person
we had here is Jeff Lock.

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We call him the professor, not only
because of his wisdom and his unique

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understanding of finance, but he has the
ability to be able to teach knowledge

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and uh, be able to pass on the game.

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And so guys.

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We wanted to take some time to
be able to, to look at something

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we talk about internally a lot,
and that is the athlete, CEO.

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And one of the ways to think about it
for those of you who are listening is

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there is the business of the NFL player.

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You put in the name, and then
there's also the business of the NFL.

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And then what happens
when those two overlap.

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And so in today's episode, I wanna step
back and, and talk about greatness and

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what does it look like to be elite,
and particularly how do these athletes,

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particularly NFL players create that?

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And so the first thing that comes to
mind is, years ago, probably 6, 7,

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8 years ago, there was a commercial
that Adidas made, and it was a bunch

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of elite athletes around a table.

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It was soccer players, basketball
players, football players, and they talked

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about what does it look like to create.

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And It was just this picture of athletes
in themselves, they create value.

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It's not their agents, it's not their
financial advisors, it's they themselves.

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And there, there's this almost like artist
that comes to it of what does it look

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like to be able to create, and we know
that there's a lot that goes in there.

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There's a lot of discipline, there's
a lot of skill, there's a lot of

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knowledge that goes to being successful.

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And so I wanna start first with you, Sam.

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How do NFL players begin to create value?

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Now I'm gonna ask you to use an example.

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I'm gonna tee you up a little bit
because there's been a few contracts

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that have been assigned this summer,
and so maybe pick a, pick an athlete and

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go, let's center in on how this person
might have created value for himself.

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Sam Acho: Well, let's use Brock Purdy
as an example of how to create value.

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I think of it.

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Uh, very specifically each athlete,
no matter if you're an athlete or

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a non-athlete, but we're talking
specifically with athletes, you have

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a unique skill, gift, or ability.

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That's why the team drafted you.

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That's why you are where you are.

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The way to create value is by figuring
out that skill and maximizing that skill.

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So for Brock Purdy, he talk about
his intellectual capital, right?

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His, his mind.

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He talks up, there was a, a recent
podcast he did, he said about 40% of the

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time he doesn't even see his receiver.

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And it sounds crazy, but for those of
y'all who watch Ball, like everybody

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on this podcast does, sometimes
you'll see Brock Purdy throw a pass.

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It's like, dude, the receiver's
not even out of his break yet.

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It's because he knows exactly
where the receiver is supposed

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to be before the receiver gets
there, before the ball is snapped.

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He knows okay, where he, he has a general
idea of, of what the safety's supposed to

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do, where the linebacker's supposed to be.

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So that's that idea of like, man,
that intellectual prowess, that's

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what helps make Brock Purdy.

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Brock Purdy, but it's not just
the good, it's also the bad.

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The first time I met Brock Purdy was in
2023 Super Bowl after his rookie year,

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and he had played an NFC Championship.

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He tour his UCL, so I met him at
the Super Bowl radio row in a sling.

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This dude was walking around in a sling.

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Now you could argue this is before
Brock Purdy was was Brock Purdy.

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But the fact of the matter is.

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The guy who just signed that contract that
we're about to talk about went through

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a huge deal of adversity from being Mr.

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Irrelevant, the last guy picked in
the NFL draft to having a pretty

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solid rookie year to all of a sudden.

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Gets injured in NFC championship game.

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But from that time till now,
yes, it was years of rehab.

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Yes, it was years of belief.

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But it's also him understanding, okay,
there's a, there's a runway that I

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have, I have to attack this opportunity.

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So that's that, that intellectual
capital, right, the physical

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capital we've talked about.

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But also the last piece I'll say is,
is Brock Purdy keeps his circle small.

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You think about if you watch
commercials, you'll see him on a few.

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You won't see him everywhere.

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Social media, you won't
see him everywhere.

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He is very specific on
who he partners with.

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So the way you create value is not
just being a, a good or great football

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player on the field, but it's also
knowing who's around you and maximizing

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your play and turning your brand
into a business off of the field.

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And so that's the way that's a person.

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I'll use Brock Purdy as an
example, who has a great.

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Had a great few years on the field,
but notice you're seeing him pop up

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at Applebee's commercials and in,
in, in different car commercials,

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et cetera, so that off the
field income is growing as well.

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Riccardo Stewart: Jeff, just going back
to my, my picture of the artist, right?

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I, I think about abstract art, and
I'm gonna surprise you guys a little

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bit here, a little Jackson Pollock.

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And usually you just see the, you know,
you go into the museum and you just see,

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just you're looking like, what is this?

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I'm like, oh, that's abstract.

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Well, when it comes to the athlete,
the athlete doesn't create an abstract.

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There's usually a story behind the
success, or we would say there's a

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grit or a grind behind the glory.

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And so Purdy has a story 'cause before
he becomes the highest paid quarterback,

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before he becomes the NFL player.

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Like I can even go back to being
from Arizona, living in Arizona,

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watching him play in high school.

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So as you, as you think about him
creating, what's some of the story

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behind him, building that human capital?

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Jeff Locke: Yeah, I think not unique
to to Brock, like all of us on this

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call, no players, I mean all of
us ourselves, like you have to go

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through adversity to create value.

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Like that's just the story of an NFL
athlete and Brock's no different, right?

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I went to small high school in Arizona.

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Totally overlooked.

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Three star coming out, even though
he was Gatorade National, or

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Gatorade, Arizona Player of the Year.

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Took his team to the state championship.

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Still a couple offers goes to Iowa
State, becomes the dude though at Iowa

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State, like becomes the QB right away.

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Has a solid, solid career at
Iowa State NFL draft time still.

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You know, no one's really
looking at him like he.

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Maybe undrafted, you know, we're not sure
what's gonna happen with this guy doesn't

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have what the NFL considers the physical
traits he needs to make it happen.

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Right?

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And like Sam said, he goes, Mr.

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Irrelevant, last pick in the
draft, nine other, the ninth of

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the nine QBs drafted that year.

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Of those nine QBs, he's the only one
still on the team that drafted them.

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Right.

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Only one of the nine.

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Crazy.

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Just three years ago.

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So adversity, adversity,
injury, bounce back, right?

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Super Bowl, appearance.

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Pro Bowl.

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As a rookie right now, he's gotten
that contract, but I just, I imagine

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all the times, like when I was
staying late, after practice, getting

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there early to practice, doing all
the off season stuff and picturing

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all the stuff Brock probably did.

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To bounce back, not to bounce back,
but to build himself up from where

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nobody thought he could get to.

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Riccardo Stewart: Yeah.

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Yeah.

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You, you guys know this.

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One of my favorite shows I love watching
is, is Shark Tank, and I love to see

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what these entrepreneurs, they'll build
something and then they'll come inside

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this room and they're trying to see
like who's willing to invest in this

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value, this product that I've created.

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And you always wonder after somebody
gives them their money, or if

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people say, no, we don't want you.

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Like, what happens with that story?

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And oftentimes the artist puts in the work
and doesn't see the result of the work.

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What is that ultimate result,
particularly as it looks like in money?

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Zach?

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Zach Miller: Well, for, for Brock,
it looks like 265 million extension,

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and that's, that's essentially
what you want as an NFL player.

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You wanna be paid the fair market value
for what you bring to the field and for

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reality, you're locked up for so long.

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With the team being basically paid
under what you should be being paid.

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You look at the rookie wage scale,
you look at guys like Brock Purdy

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that are drafted late, they're
playing on much smaller contracts

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than they would get otherwise.

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That's why, uh, risk, why, why there's
free, free agency takes so long to

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get to why there's franchise tags.

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All of those things exist to lower what
you, what you kind of are supposed to get.

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So for you to be able to play out
a whole deal, get to either free

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agency or get that extension that you
deserve, it takes a ton of sacrifice.

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And it's crazy to think like.

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That is what human capital is.

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You are worth all this money.

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Your bank account just doesn't show it.

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It's just like, just like being
a small private company that

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IPOs, it's just same thing.

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There's, you're actually finally
realizing your value as a

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player and to get that money.

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I mean, that's generational
wealth when you get to kind

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of get those kind of deals.

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And so for Brock Purdy the five-year
extension 265 million We'll breakdown

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What is, what does guaranteed money mean?

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What does skill cap and injury like?

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What do those guarantees actually mean?

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And then what's a Front loaded contract
vs the back loaded contract when you

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get the money in a contract matters.

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True guarantees.

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There's sometimes there's guarantees
and then there's fully guaranteed.

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What's the difference between those two?

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The contracts are so complex that
it takes, um, it's why, it's why the

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entire agent field exists to be able
to get the best contracts for guys.

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It's why players need agents.

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It's why all of that even
exists is to get paid.

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What you deserve is extremely
hard as an NFL player.

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But if you do the right
things take of business.

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It does finally get realized.

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You get in the right
position, you end up like

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right

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quarterback.

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Riccardo Stewart: Yeah,

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there's this beautiful picture there of
the athlete being a CEO, and we said it

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on the onset of this particular episode.

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You gotta understand the business of
you as an NFL player that, not that

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you yourself is always a business.

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You are a, a person, created
what you've got, you got value,

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beauty, dignity, and so forth.

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But there's a business.

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That you put in that physical,
that intellectual, and that social

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work to be able to create value.

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What we wanna talk about next in
the next episode is looking at,

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okay, how do you monetize that?

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And particularly what did
those contracts look like?

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Or in essence, how did you
merge the business of you

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with the business of the NFL?

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So if there's something you heard
today, you wanna, I wanna know

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more about this whole like athlete,
CEO, how do I create value?

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Any questions you have,
please reach out to us.

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You can shoot us a text.

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The number 6 0 2 9 8 9 5 0 2 2.