Exit Five: B2B Marketing with Dave Gerhardt

Dave is joined by Mitch Causey (Founder & CEO of Demandwell) to talk about SEO and what B2B marketers need to know about SEO in 2022. This recording is from a live session we did a few months back.  Dave and Mitch help you understand how to think about SEO as a strategy in 2022, discuss what’s going on in SEO today, how top B2B SaaS companies are executing on SEO, the biggest opportunities in SEO, common mistakes and myths, who should own SEO, where SEO should sit inside of a marketing team team, and how to measure success with SEO.

Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.com

This episode is brought to you by Demandwell: https://www.demandwell.com/

Demandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus’s make organic search their number one source of demos

Here’s how it works:
  1. Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue. 
  2. Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work. 
  3. Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours. 
SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you’re ranking relative to your competitors

Go to demandwell.com/fomo to get your free SEO consultation today.

Thanks to my friends at hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.


Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today’s episode is brought to you by Apollo.io.

If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team’s outbound emails. 

No email visibility means no meetings. 

This is the “silent nightmare” for marketers. You often don’t even know this is happening. 

And the most common cause of it? It’s actually an easy one to fix: you’re not using the right tool. 

That’s why 100s of marketers at companies like Mutiny are switching to Apollo.io. Apollo has every tool you need to power your entire outbound and inbound motions (yes that’s right, I said inbound emails too, ask their team about it).

Marketers using Apollo have seen outbound email deliverability jump from 62% to 98% after making the switch. 98%! That means more replies, more meetings, and of course, more pipeline.

Want to see what type of results you can get? Head over to apollo.io/e5 right now and their team will set up a free account for you. And as a thank you for your time, you will receive a free annual Exit Five membership, that's valued at $275.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
  • They give you unlimited podcast editing and strategy for your B2B podcast.
  • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
  • Visit hatch.fm to learn more

What is Exit Five: B2B Marketing with Dave Gerhardt?

Dave Gerhardt (Founder of Exit Five, former CMO) and guests help you grow your career in B2B marketing. Episodes include conversations with CMOs, marketing leaders, and subject matter experts across all aspects of modern B2B marketing: planning, strategy, operations, ABM, demand gen., product marketing, brand, content, social media, and more. Join 3,500+ members in our private community at exitfive.com.